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Business Plan for New Enterprise
Poláčková, Lenka ; Urbánek, Patrik (referee) ; Khateb, Fabian (advisor)
This master’s thesis focuses on creating a business plan for a new fitness centre only for women. The first part describes the theoretical knowledge that is related to the master’s thesis. The next part includes marketing research, analysis of the internal and external environment and the next one describes solution’s proposal and its evaluation.
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Evaluation of the Financial Situation in the Company and Proposals to Its Improvement
Peštuka, Jiří ; Jančová, Helena (referee) ; Pernica, Martin (advisor)
The focus of this master thesis is the analysis of the financial situation of a particular company from 2008 - 2013. The first part of the thesis provides a theoretical description of the methods that are used in the assessment of the financial situation of the company. The following part of the thesis provides facts about the company. The diploma thesis conducted a strategic analysis of external and internal surroundings. The financial assessment of the company is based on the analysis of financial statements of the company. In the final part of the thesis the findings are evaluated and solutions proposed accordingly. The implementation of the outlined solutions should lead to the gradual improvement of the financial situation of the company.
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Marketing Mix of Wine Shop
Pavelcová, Zuzana ; Pelcová, Jana (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
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Marketing Strategy for Company Unique Medical, Ltd
Fafílková, Sára ; Tomčufčík, Igor (referee) ; Šimberová, Iveta (advisor)
This thesis is focused on analysis of present conditions of the company and create a marketing strategy that aims to increase the company´s turnover and a leading position in the market. The work includes a theoretical part which contains the basis for practical. Analytical part contains the analyzes of internal, departmental and external enviroment. The final part contains a proposal of marketing strategy that will lead to the fulfillment of mentioned goals.
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Reducing Risks in Company J.P. Plast, Ltd.
Holeček, Ondřej ; Henčlová, Karla (referee) ; Doskočil, Radek (advisor)
This thesis was written in company J.P Plast, Ltd. Contains all important parts to managed the risks. In the theoretical part we have done general definition of risks, risk management and etc. The first part of work includes analyzes of actual situacion at the company. In the practical part I did it actual situation by SLEPT analysis, SWOT, finance analysis and etc. According to analyzes we found risks and suggested actions to improve the competitive position of company on the market.
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Business Plan for the Establishment of New Branch Office
Lachout, Jan ; Hlaváč,, Jaroslav (referee) ; Heralecký, Tomáš (advisor)
Master´s thesis will discuss the assessment of the current situation of the company ABC, s.r.o., To assess the current state of the company, will be prepared analysis of external and internal environment, SLEPT analysis, Porter analysis, SWOT analysis and financial analysis and subsequently prepared a draft business development company.
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Business Plan for Pizzeria Foundation
Jílková, Kateřina ; Němeček, Petr (referee) ; Šimberová, Iveta (advisor)
The master thesis deals with the processing of a business plan for pizzeria foundation. The theoretical part describes the field of business and the theoretical background needed for developing the business plan. After analyzing the current situation there is the proper solution of the specific problem designed in the form of a real business plan.
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Business Plan
Sedláček, Miloš ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
This diploma thesis deals with an entrepreneurial plan concerning the development of the business company MISE s.r.o., Ltd. The company has been working on the market as a distributor of medical aids for diabetics. The theoretical part is focused on the general characteristic related to the topic. The following analytical part contains the company characteristic, market analysis, financial analysis, the analysis of the outer and inner environment, including the plan evaluation for further expansion. In the conclusion, I summarize both the strong and weak points of the company, and also the opportunities and threats. The proposal part is based on the defined summary of the analytical part. The individual actions will aim to assemble an entrepreneurial plan, which will lead to the company expansion.
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