|
| |
|
|
Company Silektro s.r.o. business assessment
Bezděková, Lucie ; Boukal, Petr (advisor) ; Kučerová, Jana (referee)
This Master's Thesis aims to assess overall financial health of the company Silektro s.r.o. and makro and micro surroundings components influence to its business. Firstly, theoretical basis and selected procedures are described. In practical part, individual methods combining internal and external analyses are applied. The key methods of this thesis are financial analysis, PEST analysis and Porter's Competitive Forces Model. The last used method is synthesis by SWOT. The required outcome is to evaluate analyses used and assessment of the overall business situation in reference period.
|
|
|
Strategy of an Enterprise
Brabcová, Sanda ; Kovář, František (advisor) ; Tiefenböck, Petr (referee)
The aim of this thesis is to conduct strategic analysis and create a strategy for travel agency Autoturist a.s. Part of the analysis is research on external environment that includes PEST analysis, 4C method and Porter's five forces analysis. Internal environment is explored especilly with financial analysis, analysis of resources and SWOT analysis. Outcome is to propose concrete strategy for selected company.
|
|
|
Strategická analýza neziskové organizace
Doležalová, Jitka ; Vávrová, Hana (advisor) ; Pemová, Tereza (referee)
The aim of the final thesis was implementation of strategic analysis of dental orthodontia laboratory. The final thesis should help to laboratory during the process of transformation to social entrepreneurship. Strategic analysis pursues macroeconomic and microeconomic environment that influence enterprise in profitable and nonprofit surroundings. In case that laboratory will execute all statutory claims, transformation could be done in january 2011. Results of the analysis proved very good strategic position of laboratory between competition. High quality of the products was the main reason. I determined two strategic aims for laboratory as social entrepreneurship. The one of them deal with the employing of the handicapped or disadvantaged people in the labour market. The second one focus on the sustenance of the contemporary high quality. I divided these aims to the six tactical goals.
|
|
|
Analysis of Canadian business environment
Kán, Matěj ; Machková, Hana (advisor) ; Němečková, Iveta (referee)
The goal of this thesis is to provide a thorough analysis of Canadian market that would make Czech entrepreneurs familiar with characteristics of Canadian business environment. Thesis formulates arguments which would provide a sufficient motivation for conducting investments in Canada. The essential goal is to use conclusions of PEST analysis to identify sectors and regions that appear to be of the highest perspective for Czech companies. A brief theoretical introduction on marketing environment is followed by a key and longest part of this thesis which revolves around PEST analysis of Canada. Chapter six clarifies Czech-Canadian business relations. The last chapter is dedicated to characteristic of Canadian investment climate.
|
|
| |
|
|
Draft of Marketing Mix Tools in MADETA, a.s.
Řádová, Dana ; Hesková, Marie (advisor) ; Teplý, Jan (referee)
The aim of the bachelor thesis is to characterize the company, implement the marketing situational analysis and the analysis of the current status of marketing mix tools of the product line. Based on the information obtained and shortcomings identified to propose a new marketing mix of the product line.
|
|
|
The analysis of the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market
Ajgrmanová, Lucie ; Zamykalová, Miroslava (advisor) ; Blažek, Ladislav (referee)
The aim of my master thesis is to analyse the possibilities of entry of the company BLAŽEK PRAHA, a.s. on the russian market and to propose the optimal marketing strategy for the entry. The first chapter introduces the company BLAŽEK PRAHA, a.s. The second chapter contains the PEST analysis of the russian market. The third chapter describes the expansion of the company on the polish and slovak market and shows the possible reasons for different acceptance of the brand Blažek on both markets. The fourth chapter contains the SWOT analysis of the company BLAŽEK PRAHA, a.s. for the russian market, and the analysis of the russian retail market of men formal clothes, the segmentation of the russian consumers and the analysis of the competition of the company on the russian market. In the fifth chapter I defined the marketing strategy of he company BLAŽEK PRAHA, a.s. for its entry on the russian market. In this chapter I also described the first steps the company should take when entering the russian market and mistakes the company should avoid not to fail when entering it.
|
|
|
Business environment of Burma
Procházková, Lucie ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The main objective of this bachelor's thesis is to introduce the country, to summarize facts and mainly to analyze business environment through businessmen' and entrepreneurs' eyes. I find out specifics, interesting issues and strong and weak sides. It also analyzes business co-operation between Czech Republic and Burma and point out future perspective.
|
|
|
Marketing study of tourist area Central Bohemia - South
Vostrá, Alena ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
This diploma thesis is about the tourist area Central Bohemia - South , which belongs to the tourist region Central Bohemia. The main target of this thesis is to evaluate the management organization in this destination, to carry out the study of the primary and secondary tourism offer and also to evaluate the presentation and promotion of this area and introduce proper suggestions and recommendations for improvement of management and promotion. Part of the thesis is also author's own research of preferences of potential visitors, image and the research of attitude of locals to visitors. Also the PEST analysis of this destination was carried out and then was created the list of strenghts and weaknesses of the tourist area and the list of opportunities and threats for the next development of tourism.
|
guest ::
