|
Marketing communication of TŠ Astra Praha
Pastorková, Jana ; Zamazalová, Marcela (advisor) ; Toman, Miloš (referee)
The subject of my diploma thesis is the marketing communication of Astra Praha dancing school. The main purpose was to create the right communication mix in order to stabilize current situation and enable further development of the company. The main subject consists of various parts which are: mapping of theoretic basis focused on marketing of services, marketing analysis of Prague dancing schools' market, analysis of Astra Praha dancing school as well as analysis of elements of marketing mix being used by the company. The thesis is based as well on my personal experience as a tutor in Astra Praha dancing school (more then ten years). This was fundamental when proceeding detail analysis of customer behavior and process analysis in the school. I have also the opportunity to research in praxis of Astra Praha dancing school as well as other dancing schools across Czech Republic the theoretic basis. This contributed to even better understanding of strengths and weaknesses of Astra Praha dancing school and its position on the market. Astra Praha dancing school was not using any kind of electronic database at the time. Therefore it was necessary to gather all relevant data and build a new customer care / marketing database. Some other suggestions and ideas stated in my thesis were also discussed and implemented before the finalization of this work. I chose the marketing communication for a topic of this thesis because I think it is the weakest point of the company's strategy. Therefore it represents serious thread to its next development and success and I hope this work could provide some strategic recommendation. Nevertheless, the most important benefit of this work seems to be the instant change of Astra Praha director's perception of the marketing management and its link to the overall company's management.
|
|
Marketing aspects of consumer price perception
Tsiligiannis, Georgios ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
|
|
Influence of a weak electron correlation on electron properties of disordered condensed systems
Šopík, Břetislav ; Janiš, Václav (advisor) ; Drchal, Václav (referee)
Mean-field theory for disordered systems of correlated electrons is constructed, where correlations caused by Hubbard's interaction are included in the Hartree aproximation. This theory is then used to describe influence of electron correlations on density of states and also to describe impact of disorder on a phase diagram of ferromagnetic order. Further the theory is used to obtain a two-particle vertex. Influence of a strength of electron correlations on analycity and behaviour of the two-particle vertex is studied.
|
|
Financial analysis of the company Czech Computer s.r.o.
Košárek, Jiří ; Chylíková, Hana (advisor) ; Drozen, František (referee)
The aim of this thesis is to evaluate the financial situation of Czech Computer s.r.o. in 2003 - 2007. Czech Computer is currently the second largest company in online sales of computer technology and consumer electronics in terms of sales on the Czech market. The first part describes a theoretical approach to financial analysis, including the most used methods. The second part presents Czech Computer s.r.o. as a company. The main part deals with financial analysis where all the methods mentioned in the theoretical part are used to evaluate the financial situation of the company. The last chapter includes final evaluation, formulation of the strengths and weaknesses and some recommendations for future development.
|
|
Personal management of university students
Dejmalová, Lenka ; Starý, Karel (advisor) ; Šebková, Helena (referee) ; Matošková, Jana (referee)
The aim of the thesis is to explore the first-year undergraduates' strategies of self-management. The thesis contains the theoretical and empirical part. The theoretical part deals with the transformation of higher education in Europe and in the Czech Republic followed by the changes in the university student career and lifestyle. Special attention is devoted to university socialization, the personality of the university student and their new roles. The next chapter of the theoretical part presents the concepts of personal management and academic self-management. Effective and successful university study and personal strategies of self-management then appear to be interdependent. The aim of the qualitative research is to explore and describe how the first-year students organize their study. Firstly, the content analysis of selected study plans was carried out and the orientation questionnaire survey was conducted among 165 first-year students at the Faculty of Philosophy and Arts, University of West Bohemia in Pilsen. Later, also other methods were applied: the diary of study week and electronic interviews. The data were analysed through open coding and thematic coding. Two basic types of students were distinguished based on the dominant out-of-class activities and the diversity of tendencies in independent...
|
|
Suggestion of a strategy of a small and medium sized company in the area of consumer electronics
Švancara, Miroslav ; Šlechtová, Jitka (advisor) ; Bečvář, Martin (referee)
In the theoretical part, small and medium sized companies are described. In the analytical part, K+B Expert company was introduced by the author, as well as its competition. K+B Expert focuses on consumer electronics. It has 19 stores in the Czech republic -- it was a decision based on the strategic plan to expand its activities in the consumer electronics market in the horizontal network. The author chose Carlsbad region according to the situational analysis. A brand new store was to be created there, so all investment steps needed to be taken to set up a plain store, that needed to be supplied with all the necessary stock into the prepared racks and shelves. A marketing campaign followed together with the opening of the new store. K+B Expert used the marketing concept of its mother company network -- Expert CR. The marketing experts analyzed the effectiveness of several marketing tools. Leaflet was chosen as the most effective, since 55% of the survey respondents stated leaflet was the most effective in discovering that a new electronics store is to be opened. There were also advertisements on radio, on billboards and in newspapers. The cost of this marketing campaign exceeded the plan (the real cost was 836,500 CZK), it attracted more visitors than expected (a total of 8.560 visitors were attracted by the campaign). This has also impacted the sales, as the revenues were 9% higher than expected (totaled 4.36M CZK). Overall, the opening of the new store was a success and K+B Expert, s.r.o. can now look for a new region to expand with their activities.
|
|
Critical look on internets expectations
Pobežal, Michal ; Mrkvička, Tomaš (advisor) ; Prázová, Irena (referee)
The diploma work proceeded from a hypothesis, that Internet will gradually lead to a development, similar to the one of TV or radio - thus that it will become a medium, through which a narrow group of owners of particular titles of this media will share on the profit generation and that after a certain period the entry of new subjects into this market will be limited in a same way as it is today in the world of electronic media and print. And also that the big internet web sites will enter the print and electronic media market or will influence it significantly. Powered by TCPDF (www.tcpdf.org)
|
|
Remote Client Security
Friedberg, Jiří ; Karásek, Jan (referee) ; Malina, Lukáš (advisor)
This master’s thesis is devoted to safe operating remote station. The security of data and electronic services is very important nowadays because the number of attacks to computer networks is increasing. The security of network services and information can be provided in several different ways which can be combined. The basic security mechanisms are authentication and data encryption. Both these methods are included to the implementation of operating remote station which is the main part of this work. The user of the resulting application will have a choice from several methods of authentication and data encryption. Whole traffic is encryption from the transfer of view of remote desktop to the transfer of files. Safety factor depends only up to the user consequently on that what type of authentication and encryption the user choose. The thesis also deals with analysis of implemented safely functions. Brings the results of analysis of effect of encryption algorithms to data connection of remote desktop.
|
|
Application for Data Acquisition and Processing from OBDII Interface
Kabelka, Michal ; Maršík, Lukáš (referee) ; Zemčík, Pavel (advisor)
This thesis is focused on obtaining data from a car via the OBDII interface. A successive analysis of the measured values, car sensors, control systems and communication principles between them is done. Basic principles for creating Android mobile applications have been also summarized here. However, the main focus is on designing an application which uses a microcontroller ELM327 to communicate with the electronic systems of a real car. The application shows the obtained data in a form that enables the driver to improve his/her driving habits in terms of fuel economy. The application also demonstrates communication with a car outside of the OBDII standard, in this scenario, by controlling a built-in radio in the car.
|
|
National Electronical System as a way to higher transparency
Jelínek, Daniel ; Mitwallyová, Helena (advisor) ; Lechner, Tomáš (referee)
This diploma thesis outlines the issue of National electronical system and electronical procurement in general. The aim is to consider benefits and also possible defects connected to the installation of the system mentioned above, including its financial demands and comparison with similar central systems. Thesis outlines actual usage of the system and if it is easy to use. Based on the data from NEN usage statistics and also from the questionnaire method of research thesis analyzes real usage of the system. Based on arguments mentioned in both theoretical and practical part of this thesis, system has been considered as not very used and not user-friendly.
|
guest ::
