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Problem of language games in Philosophy of L. Wittgenstein
Klapilová, Adéla ; Pelcová, Naděžda (advisor) ; Rybák, David (referee)
Ludwig Wittgenstein's life, the development philosophy of language and Wittgenstein's influence on the Vienna Circle. Analysis of Tractatus Logico- Philosophicus. Explanation of term "game" and the concept of "language game". The rules and their role in language games. The importance of context for understanding of the said. The question of pronounceability and essence of the unpronounceability. Using knowledge of the concept of language games for education. Key words: Ludwig Wittgenstein, game, language game, rules, context, education
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Inferences in text understanding
Honková, Tereza ; Nebeská, Iva (advisor) ; Saicová Římalová, Lucie (referee)
The thesis deals with inferences and their function in text understanding. The theoretical part involve a survey of various definitions of inference, a setting of notions which are related to inferences and at last classification of inferences based on linguistic and psychological literature. The empirical part is based on analysis of cook recipes (and technical instruction partially). We have set five means of language which indicate a necessity of making inference (pronouns, ellipsis, hyponyms-hypernyms relation, pronoun vše and adjectivizated participles) - in all cases these inferences are necessary for comprehension. We confronted these inferences with classification described in the theoretical part. Another inferences we make as the text is read are infereces which are not associated with a concrete means of language: bridging inferences and instrumental inferences. Knowledge of the language, general knowledges and experiences take part in inferencing.
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Semantic web in confrontation with Peirce's Semiotics
Řeháčková, Dana ; Pudlák, Štěpán (advisor) ; Švantner, Martin (referee)
The Semantic web was created for a purpose of conceptualization data available on the Internet. Through formalized representations, that are determined for data sharing and reusing, should have been its vision realized. Main aims of Semantic web are high exactness and relevance for searching question. The controversy and polysemy of the term "Semantic web" let us consider the question: "Where is the limit of involving semantic aspects provided on Semantic web?" Is it not only the amount of determinations of specific standards that are connected with data itself? The main aim of this thesis is the comparison of using terms on the Semantic web in semantic metadiscourse with traditional academic semiotics approaches appeared from pragmatic of Ch. S. Peirce, Ch. W. Morris and H. P. Grice. The thesis should help with mapping the problematic area that is connected with using terms like "meaning" and "understanding" and clarify the possibilities of the function of the Semantic web based on the semiotics conceptions.
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Revitalization Program of Floral Garden in Kromeriz
Šímová, Jana ; Mazalová, Alena (referee) ; Sochor, Jan (advisor)
Revitalization of glacis of the Flower garden follows the aims to approach the Flower garden to people. Place inforamce the history of Flower garden and also about the current situation. It also complements the features that do not work in the garden or completely absent. The aim is to create an attractive search space for relaxation, entertainment and education.
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Women's experiences of domestic violence
LÁZNIČKOVÁ, Milada
The research aims to capture the view of women experience domestic violence, using narrative approach. The theoretical part deals with the issue of domestic violence, the personality characteristics of battered women and narrative approach. As inspiration for understanding the role of victims of violence is used deep interpretation of Bluebeard fairy tale. The practical part describes the research, which consists of interviews with three women who are currently clients of the intervention center.
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Possibilities and limits of interpretation within art therapy
PRÁŠEK, Jiří
The final bachelor work discusses possible use of the interpretation within art therapy. It deals with the use and the meaning of the interpretation which is seem to be quite potential for the treatment. Next point works with the perspective of criterium which defines conditiones for a just interpretations and its preconditions which are considered as essential if the interpretation should be beneficial, changing the view of pacient and so treatfull. In the end of the work there is put a question of the interpretation of symbols in the painting. To conclude whole piece there are set few principles by which we can operate and control this process of interpretation in art therapy.
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Application of insights in commercial communication targeted at women
Dúbravská, Pavla ; Klosová, Anna (advisor) ; Zadražilová, Dana (referee) ; Přikrylová, Jana (referee)
Commercial communications is often accused of stereotyping when picturing women in commercials. To certain extent women expect and ask for "better and easier world" when it comes to advertising. In many cases however women tend to feel simplified. Both from advertising theory and practice insight is crucial for advertising to resonate with its target audience. If the communication is built on well-chosen insight the consumer gets a feeling that the brand understands him better. The main task of this work is thus to give insight into the mind of women as consumers and to find out how women perceive themselves in commercial communication. Two levels, theoretical and practical, are distinguished within this task that were later transformed into specific goals. Foreign literature gives evidence that insight is actually important part of both advertising theory and practice. No literature maps the attitude of practitioners in advertising in the Czech republic. Therefore the first goal is to map the role and understanding of insight in the Czech republic. To research this topic 12 in-depth interviews with advertisers and practitioners from communication and research agencies were executed. The in-depth interviews confirm the importance of insight also in the Czech republic. Second specific goal of the thesis is to map what kind of advertising Czech women consider as insightful. For the research purposes the insightfulness of communication is transformed into self-identification with media and commercial content. In the first part of this research respondents were asked to come up with content that evokes a feeling of understanding and self-identification. The research also verifies two hypotheses. H1: Stereotypes in advertising bother women. H2: Insights created in foreign countries can be applied in the Czech market. 200 women were interviewed through online questionnaire. As a stimuli television commercials with chosen parameters were used. It was found out that the self-identification with media content came through the identification with the main heroine, identification with realistic situations and through humour. The first hypothesis is not confirmed by the research. Women were not really bothered by stereotypes in advertising according to the research. The second hypothesis is not confirmed either. Foreign insights cannot be automatically used in the Czech market. There are national and cultural differences that need to be taken into account. The thesis is divided into 7 chapters including the introduction and the summary. The benefit of this work on the theoretical level is seen in mapping the topic in its complexity. The practical contribution is seen in how the work assesses insights, its creation but also expectations of the subjects in the market.
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T. G. Masaryk and The Czechoslovak Church
HANUŠOVÁ, Kateřina
This Master´s work deals with the relation of T. G. Masaryk and The Czechoslovak Church. The goal is to give reasons why Masaryk has never entered the Church despite the Church highly recognized his ideas and was based on many of them. The output of this work is supposed to be mostly the analysis of Masaryk´s texts besides the biographical texts and the written texts dedicated to the Czechoslovak Church. This work can be divided into three main parts. The first part follows Masaryk´s religious development. The second part comprises his opinions on particular religions issues. The third part introduces the basic information about the Czechoslovak Church and the last, fourth handles especially Masaryk´s attitude to the Church.
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Paideia, episteme, techne as miscellaneous approaches to the fenomenon of education and tuition
SMETANA, Radek
The subject of this thesis is the concept of paideia in its broader sense of meaning {--} as a culture. The ambition of paideia as understood as a culture is to form man{\crq}s character through the centuries. It is a dynamic process that seeks to bring man to what he should ideally be. The author describes Greek culture as aiming toward an ideal of man applying Socrates approach and Hebrew culture which is mainly reflected in the Bible. It tries to point out that both of these cultures, in spite of all the differences, have several points in common. The definition of these mutual aspects in the final part of the thesis is a starting point for more general reflection about the up to date process of upbringing.
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The Linguistic Characteristics of a Baroque Legend
DOLEŽALOVÁ, Zdeňka
Main topic of this work is to analyze language elements used in the legend from baroque period and that from the complete conception on the gross information contents this work and characteristic features of phonetics and morfology. No research in the field of syntax and lexicology was made at this point (our final work would be to extensive). The complete interpretation refers to father Jiří David´s baroque legend Medicus Hercinius, {\dots} dated 1713. First part we apply to common informations about the author, about the period, in which he lived and wrote his legend, and about his contemporaries. We describe the legendistic literature and conditions to her expansibility in our country, the life of saint Gunther then and the substance of whole David´s work in general. There are important informations about noted humanismus and baroque authors in next two chapters. We describe individual phenomens of two language levels phonetics and morfology then, especially with regard to theory and practice. Principal aim of my work is to contribute to o deeper understanding of Czech language from the late baroque.
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