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Graphic elements in news programs of Czech television channels
Novotný, Jan ; Podzimek, Jan (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the form of graphic elements in the main news programs of the most-watched Czech stations. Using visual analysis tools, it explores how digitally generated headlines, bars, jingles, infographics, and other elements contribute to the effective communication of daily news. It also aims to find out how much the appearance of tv graphics differs between the programs. The semiotic analysis, which combines the approach of multimodal social semiotics and the concept of distinctive features, reveals that Czech television stations often use the same visual communication tools, therefore the graphic processing of elements in individual programs is remarkably similar in some regards. On the other hand, in connection with the recent visual rebranding of some of the programs, there are also frequent attempts of the programs to differentiate themselves and to avoid clichés in the appearance of the news. Because of that, discussion outlines the potential advantages and disadvantages of both of these approaches.
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Behind the Paper
Krejčová, Kristýna ; Svobodová, Adéla (referee) ; Kollarová, Denisa (advisor)
Behind the Paper in the form of installation and printed matter helps to look "behind the paper" - what is hidden in its unwritten sheet. It offers an excursion into how this material is viewed and tries to break through the myths and stereotypes that shape the view of it in the age of globalization, which, under the guise of obviousness, drives our society to alienation and ignorance. Shake with the indifference which we have toward things that surround us - the indifference with which we (do not)look at the paper, for example - can be the first step to the never-ending questions of "how it works". The cultural myths that have become a reality in our eyes have enveloped this medium and erased it from our field of vision. We perceive the A4 sheet with its dimensions of 210 by 297 mm, a pure white surface and its base is spruce wood as a fact. However, the mentioned paper features are a fact of the last century, which is a really short time compared to its two thousand years of existence. We take paper for granted. It is good to realize that we look at many other "things" with the same ignorance, and at the same time they have a fundamental influence on the functioning of our society.
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Magazine raut , why is life of graphically exceptionas magazine not a bed of roses?
Korábková, Kateřina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis Magazine Raut, why is life of graphically exceptional magazines not a bed of roses? describes in detail the magazine which was published at the beginning of the 1990s. It gives a detailed description of different elements of extraordinary layout of the magazine Raut. Its uniqueness comes not only from an unusual format of magazine but also from generous work with images and typography which broke the usual rules for magazine production. Unusualness of the magazine Raut also concern the focus of the magazine which overlaps toward national undertone. For a deeper understanding for the magazine Raut is necessary to put the magazine into a context of the 1990s that was crucial for its formation. Due to the exclusivity of the magazine Raut the press responded to it in different ways Czech and foreign and the thesis compiles media image of the magazine Raut. The thesis also includes an interview with Managing Editor and Art Director of the magazine Raut Ales Najbrt. Only five issues of the magazine Raut were published and its demise was due to several factors. The conclusion of the thesis is based on those factors and the conclusion can be generalized to apply to any other form of magazines with exceptional or unusual graphic design.
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Graphic design of Czech interwar avantgarde magazines and its creators
Moučková, Kristýna ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
Diploma thesis Graphic design of Czech interwar avant-garde magazines and its creators deals with yet not very well covered topic of analysation of visual form of First Czechoslovak Republic cultural magazines that contains some of the avant-garde methods in its graphics. This thesis in its theoretical part relies on foreign influences, mainly on Russian constructivism, Dutch De Stijl artistic movement and German school of Bauhaus that played major part in shaping of the Czech avant-garde. With regard to the main topic of the text the emphasis is on specifics of graphic magazine creation and design, specifically on the works of Karel Teige, Ladislav Sutnar and František Muzika. The practical part of the thesis is then dedicated to three avant-garde magazine analyses. Journals ReD, Žijeme and HOST represent three different approaches of how the creators were able to work all avant-garde elements in the graphic form of the periodicals. In the analysis the attention is paid mainly on the front pages, composition, fonts, image components, other graphic elements that make up the whole visual aspect of every page and graphic form of advertising. In the end all three magazines are compared with one another to provide at least elementary overview of avant-garde graphic methods used in Czech magazines in...
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Studio Najbrt - History and Media Image of Graphic Design Studio
Daňová, Soňa ; Slanec, Jaroslav (advisor) ; Čeňková, Jana (referee)
The diploma thesis focuses on the leading Czech graphic studio Najbrt, its history, art work and media image. Its aim is to provide a comprehensive overview of its development from its foundation to the present day, and then to examine the studio's representation in the most read Czech print media through quantitative and qualitative content analysis. In the theoretical part, in addition to a historical summary of Studio Najbrt, the value of visual communication and a brief outline of the history of graphic design are presented. Furthermore, the individual components of a complex visual style, on the preparation and processing of which Studio Najbrt primarily focuses, are described. The theoretical basis for media representation of reality and its effects on the recipient are also presented, approached from a social constructivist perspective. The practical part contains the results of the analysis and presents how the selected media report on Studio Najbrt, what topics are most frequently mentioned in its context and how much space and attention is given to selected aspects of the studio or its works.
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Contemporary Typography in the Context of Art Education
Němec, Jan ; Raudenský, Martin (advisor) ; Magidová, Markéta (referee)
The aim of this study was to summarize the theoretical content of the Ty- pography/Writing lesson. The theoretical part focuses on world and the Czech typography in the 20th and 21st centuries. It summarizes its most important personalities and adds new ones that are not yet included in any publications about the evolution of typefaces. It also introduces the reader to current trends, events and publications. The theoretical part includes a recapitulation of the development of typography since the mid-15th cen- tury. The development includes key personalities and technological ad- vances. The didactic and practical part is based on the theoretical part. The didactic part is devoted to the search for connections in the field of typography in the curriculum framework. Afterwards, individual cur- ricula of secondary art schools with the educational field of graphic de- sign were examined and compared. The focus was on the time allocation to this subject. From the information gathered, a thematic block was suggested, treating the topic of contemporary typography consisting of three parts - explanation of theory, discussion and practical application. In the practical part, a digital survey was designed to collect informa- tion about the knowledge of the typography lesson. The digital form was prepared...
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Use of Open Source platforms in education in the field of Graphic Design
Lukáš, David ; Jeřábek, Tomáš (advisor) ; Štípek, Jiří (referee)
This diploma work is fokused on the opportunities of using the Open Source Programmes in the lessons at secondary vocational schools according to Graphic Design as a branch of study. In the theoretical part are basic terms explained and reachable educational sources and matherials including graphic editor work noticed . There are described the special signs of the Graphic design branch in a context with the secondary vocational school and the goals of education defined inside RVP (Frame Educational Plan). It speaks about the claims, their availability and the chance of their using as a legal area where are needed skills and experiences for students and their work aplication adopted. The practical part is dedicated to the survey of the ways of possible work in graphic editors and opportunities of using alternative graphic editors at each secondary school offering Graphic design as a branch of study. It includes time analysis of the vocational subjects defined in the School Educational Programme, questioner's investigation and interviews with the teachers. The situation in a real practice also with interviews with professionals and exployers are examined there too. We can find many problematic moments connected with the aplication of alternative graphic editors into the education and practice from...
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HandJet
Žáčková, Kristýna ; Homola, Ondřej (referee) ; Macháček, Mikuláš (advisor)
In this diploma thesis, I focus on the main principles of the HandJet mobile printer. This printer is mostly intended for industrial use to mark products and spaces with 2D and EAN codes. Despite the purely utilitarian function of the printer, I have decided to use it for artistic purposes. I look for its potential in application in the field of graphic design and art. I record the process as a part of the work process of a graphic designer when delivering assignments via research, sketching, and automatic drawing. The key aspect is the exploration of the possibilities of visual form. The result is a series of prints presented in the form of an installation.
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Anthology of Unspoken: Surreal Complexity of Mind
Hrádková, Jana ; Havlíček, Jiří (referee) ; Macháček, Mikuláš (advisor)
The diploma thesis Anthology of Unspoken is a form of personal therapy, a coping mechanism in the shape of an extensive personal research presented by visually eclectic web, which maps the perception of depression and melancholy in terms of historical, artistic, and partly academic discourse. AoU takes the form of a website on the border of an archive and a research blog, which visually reminds a notebook with the use of texts in the form of notes, reader view essays, and accompanying visual material (period paintings, pop-cultural references, emoticons etc.). This diploma thesis has two main goals. Firstly, it represents a way of finding means to articulate and at least fractionally understand my own problems. Secondly, it is a way of finding answers to the following questions: Is depression really a modern matter of the 21st century? Why is it so difficult to talk about it? Where do the shame and feeling of guilt, with which it is inextricably associated with, come from? Is melancholy synonymous with depression, or do these terms differ from each other? And is depression really a disease or is it only a sign of my own failure?
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