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Bel Mondo magazine: birth of a new lifestyle magazine and its transformations during the first year of its existence on the Czech media market
Bolková, Lucie ; Vochocová, Lenka (advisor) ; Hájek, Roman (referee)
The diploma thesis maps the operation of the Bel Mondo lifestylu magazine, which was being published on the Czech market from October 2012 to December 2013. The authors' intentions were to bring a new type of magazine to the Czech market, inspired by foreign print publications such as Intelligent Life, which would combine entertainment with intelligence and present its readers with both original texts and licensed translations from foreign magazines. The thesis introduces the Bel Mondo magazine, puts it into the context of Czech magazine market, describes its operation and searches for reasons that led to its early termination. The theoretical bases for the thesis are gained from expert texts focused on print publishing and magazines. The research part of the thesis focuses on the analysis of thematic and advertising coverage, public response and comments by the editorial staff. The researched data helps to understand the incentive for creation of a new magazine and critically evaluate, whether Bel Mondo really was a unique concept capable of surviving in the Czech media market and whether it had a viable economic model. As the magazine operated under the auspices on the weekly magazine Respekt, the thesis also looks at the degree of interconnection between the two magazines.
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Milos Zeman's first year as a president through the eyes of selected Czech weeklies
Havlová, Laura ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
The direct presidential election in the Czech Republic brought not only changes to the law, but also a new style of electoral campaigns and overall new view on the presidential function. Long before the election, the professional public as well as considerable part of the laic public were divided between its supporters and opponents. When Miloš Zeman was elected president, these opinions even sharpened, because he is a very strong personality reviving people's emotions. This bachelor's thesis aims to find out, whether the direct election and the personality of the president elected affect also media contents. Four Czech weeklies, Instinkt, Reflex, Respekt and Týden were chosen for the research. This thesis tracks the first year of Miloš Zeman in his presidential function. Moreover it traces the first presidential year of Václav Klaus, who held this position before Zeman, but was not elected in the direct election, and compares the media outputs. Compared is the number of the articles, their length, topic, emotional overtones, visual accompaniment, authors of the texts and also front pages where the presidents appeared. To provide complete information and broader context, there is also both personal and professional background of Miloš Zeman stated in the thesis and an introduction to the...
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The Way Czech Media Interpreted Northafrican Dictators Before and After the Revolutions of the Arab Spring
Hartman, Matouš ; Němcová Tejkalová, Alice (advisor) ; Láb, Filip (referee)
This bachelor thesis focuses on three North African dictators who were overthrown in revolution of so called Arab Spring in 2011. These dictators are Zine El Abidine Ben Ali, Tunisia; Hosni Mubarak, Egypt, and Muammar Gaddafí, Libya. These three dictators were chosen because of their importance in the Arab Spring movement. In Ben Ali's ruled Tunisia the revolution started, Libya went through a civil war that ended with Gaddafi's death giving chance to the people to change the regime. Egypt is considered to be politically the most important Arab country and during Mubarak's rule it used to be a stable state. The revolution disclaimed this hypothesis. The thesis aims at comparing the way that two Czech weekly magazines Respekt and Týden wrote about the dictators. If we compare the pre-revoltuion era (from 2007 until early 2011) and the revolution year 2011, we can see the increase in the number of the texts published and that the way of speaking about the dictators has partically changed. We cannot leave without notice the scepticism which the magazines expressed to the upcoming elites after the falls of the dictators. The year 2011 witnessed the change and in case of Gaddafi, also the dictator's death. The dictators were presented by media as the guarantors of the stability in the region. Then in...
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Teacher's authority from the pupil's perspective
Odehnalová, Lucie ; Mojžíšová, Jarmila (advisor) ; Nováková, Daniela (referee)
The theme of this thesis "The teacher's autority from the pupil's perspective" in the introduction explains the reasons that inspired the author to this choice. The whole life of man is interwoven with the authorities, not only as a part of the family, but also in the work environment and, last but not least, the authority within the school. The authority is necessary and ubiquitous in the existence of the whole human society. More detailed specification is explained in the theoretical part of the chapter, "authority" and "Definition of authority." The practical part gives reasons for, that although, that the answers to the questions are given on status retrospect the status of teachers in general, the overall education - authority and image-level teaching post in a complex perception of the general public, is the questionnaire investigation one of the best techniques of research point of view of students on any subject. Represents the school, as an institution, where the view of parents, legal guardians, family members, but also the whole society, has in this issue a major impact on students.
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The Change of Media Image of Izrael in Czech Press at the Turn of 80ˇs and 90's
Nevyhoštěný, Martin ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Thesis titled "The Change of Media image of Israel in Czech Press at the Turn of 80's and 90's" deals with the construction of the media image of Israel in the Rudé právo and Mladá fronta dailies using examples of news about the Lebanon War in 1982 and the outbreak of the first Intifada in 1987. The findings are then compared with media image of Israel in the Mladá fronta Dnes and Lidové noviny dailies and weekly newspa-per Respekt during the Gulf War in 1991 and the signing of the Israeli- Palestinian peace treaty in Oslo in 1993. Research is focused on vocabulary of the news and on historical and political context of Czech-Israeli relations in the eighties and nineties. There is also description of researched newspapers and Czechoslovak media environment and jour-nalistic production in this period. The research method used is qualitative content analy-sis. Media images comparison is based on the selection of specific excerpts from news-paper articles, with the emphasis on a wide range of thematic coverage in the examined periods. List of all researched articles is attached. Powered by TCPDF (www.tcpdf.org)
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Representation of the environment in Russian and Czech press. Content analysis of selected Czech and Russian weekly between 2007-2011
Anufrieva, Nelli ; Novák, Arnošt (advisor) ; Slačálek, Ondřej (referee)
"Representation of the environment in Russian and Czech press" This diploma thesis deals with the representation of the environment in the Russian and Czech press. For my research I chose two news weekly papers: Respekt and Argumenty a fakta issued between the years 2007-2011. Quantitative content analysis and qualitative frame analysis were used for data processing. The theoretical part describes the development of the media, their influence on society, mechanism of news construction (agenda setting, news values, objectivity, bias, access to news, work with sources), the development and state of the Czech and Russian media, concepts of nature and the development of environmental reporting. In the practical part I found out how the environment and nature are viewed and interpreted by these printed media in the content of their messages. Key words: environment; nature; media; representation; agenda-setting; content analysis; frame analysis; framing; weekly magazíne; Respekt; Argumenty a fakta
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The new shape of journalism in the magazine respekt after format change
Pavlíček, Tomáš ; Osvaldová, Barbora (advisor) ; Čermák, Miloš (referee)
Diploma thesis The new shape of journalism in the magazine Respekt after format change deals with progress of news magazine Respekt after transformation to colored magazine. However, it is not described the transformation itself but it deals with another five years after format change to research new shape of journalism in news magazine Respekt. The structure of topics is compared to find out the influence to circulation. The changes are analysed in three parts of my thesis. It is formed by theory, memories of participants and analytical part including analysis media agenda of Respekt. Results of the analysis are put into clear graphs and tables. The thesis is comprehensive view of news magazine Respekt passed for more than five years after his transformation.
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