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Perception of current trends in online advertising focusing on retargeting
Říhová, Terezie ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
Diploma thesis deals with complex view on the current online advertising form in the context of continuous technological development of contemporary society. Internet advertising and its range is viewed from a marketing perspective and in the context of media studies. Together with online advertising history, diploma thesis represents the development of the internet market and in this context it is pointed at reach of online advertising industry. Readers are acquainted with basic types of online advertisements, payment models and online advertising buying ways. Thesis in detail deals with modern trends such as programmatic buying of online advertising, behavioral targeting, retargeting, and many others that are examined from the perspective of advertisers, online content publishers and users whose privacy is from some perspective disrupted by these trends. To show the complexity of the issue, the thesis also contains deeper information about technology. At the end of the theoretical part, the thesis deals with intensively discussed topic of ad-blockers. To create a wider conclusion about the topic, there is also a part of the work that contains interpretation of survey focused on standard users and presentation on findings from structured questionnaire that has been designated to leading Czech...
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Nationalization processes in Czechoslovakia 1945-1946
Kučerová, Alice ; Stellner, František (advisor) ; Szobi, Pavel (referee)
In my bachelor work I shall address the situation of Czechoslovakia in the years of 1945 -- 1948 with focus on nationalization processes. In the first part I will outline the difficult political situation in the post-war time, the rise of National Front and the the slow accession of communists to the power, culminating in February 1948. I shall also point out the reasons which reorientated czechoslovakian foreign policy towards the SSSR. In the second part I focused on Beneš decrees, especially nationalization decrees. I shall also metion those that led to the punishment of Germans, Hungarians, traitors and collaborators. Furthermore, I will analyze decrees that led to nationalization of key industry, joint-stock banks and insurance companies. I will focus not only on their statutory texts and their discussion by the government, but also their economic and social effects. The aim of this work is to analyze nationalization decrees to the reader,since they are documents that influenced course of events in Czechoslovakia for the next fifty years.
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Financing and subsidizing of small and medium enterprises
Hybler, Michal ; Zemplinerová, Alena (advisor) ; Mládek, Josef (referee)
Small and medium sized enterprises constitute an overwhelming majority of all companies in the economy. They are the resource of the growth of GDP, innovation and significantly contribute to the employment. Representatives of the European Union are aware of the important role which these companies play and they try to create the most convenient and optimal business environment. The small and medium sized enterprises are supported through institutions such as Czechinvest and the ČMZRB which receive funds from structural funds of the European Union and the state budget. In my thesis I made evaluation of the projects of the SME Finance Facility program under which subsidy and credit lines were granted to the ČMZRB and various leasing companies. Finance was provided from various european development banks and were intended to grant the loans and leasings with better conditions than loans and leasings from unsubsidized banks. Based on the results from the survey I came to a conclusion that the program was relevant only to a certain extent because companies had significant alternative opportunities of financing their investment projects.
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Reflection of travels in the Zdeněk Matěj Kuděj's writing
Křenová, Kateřina ; Vaněk, Václav (advisor) ; Menclová, Věra (referee)
This diplom a thesis has two goals. One of them is to bring a compact biography of the Czech writer Zdeněk Matěj Kuděj (1881 - 1951), one of the representatives of modernism and a c10se friend to the writer Jaroslav Hašek. Despite intensive search I was not able to get any record or evidence of the whole Kudějs life. In the second part, the thesis covers the part of his work which was influenced by his travels, primarily those which took him outside Bohemia. Between years 1903 - 1909 he traveled the USA. He lived as a tramp and made his living as a casual worker. Experiences from this period were later described in couple of his books. In 1913 he spent almost a year in a prison of the tsarist Russia. Also this experience was reflected in his work.
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Murry Rothbard a jeho přispění k objasnění Velké hospodářské krize
Sejček, Zdeněk ; Potužák, Pavel (advisor) ; Štěpánek, Pavel (referee)
There were many attempts to explain what exactly happened to USA?s economy between years 1921 and 1929. First and for many years the only one ?mainstream? explanation was that the main cause of Great Depression was underconsumption and overinvestment brought about by irresponsible customers and much more irresponsible investors. But there were also other explanations, based on totally contradictory conclusions and main cause of business cycles was found in state?s driven monetary expansion. Murray Rothbard?s explanation, based on Austrian Business Cycle Theory and developed in his book America?s Great Depression (written in 1963), is just one of them. In this book (despite of it has more than 300 pages) he advocates only one receipt how to avoid depressions: to stop FED?s power to inflate. Only this governmental agency, delegated by government to care about money and to expand money stock when necessary, can cause such big depression as Great Depression had been. Natural business cycle, less serious without compare, is organic part of every market and there is no reason to fight against it. But in the background with ever-present governmental attempt to do things better than something uncontrolled like market, business cycle changes itself to destructive long-term process that might take multiple more time to recover back to prosperous and healthy economic system. As Rothbard pointed out, all depressions without governmental interference were short-lived and self-adjustment process completed itself as rapidly as possible. The main ambition of my work would be to summarize Murray Rothbard?s work regarding Business Cycle and especially Great Depression and put it in context of Austrian Business Cycle Theory.
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The Language of Filmic Dreams
Hasalík, Petr ; DAŇHEL, Jan (advisor) ; DOLENSKÝ, Martin (referee)
This thesis focuses on the language of filmic dreams, i.e., the means of expression used by filmmakers to create stylized dream scenes or sequences from the time of Georges Méliès to the present. Each chapter covers one decade and contains analyses of original dream scenes or sequences from two films from the respective period. There are also short synopses of all the analysed films that provide the context for the dream scenes or sequences and each dream scene or sequence is represented by two still frames from the film. At the end of each chapter, there is a list of films with dream scenes or sequences from the respective period, including the dominant means of expression used by the filmmakers, and also the films that do not use any stylization of dreams.
The goal of this thesis is to provide a brief historical overview of films containing dream scenes or sequences with focus on the means of expression used by filmmakers throughout the history of cinema.
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Reasons for U.S. veto in the United Nations Security Council on behalf of Israel, 1972-1997
Hlaváčová, Lenka ; Přikryl, Pavel (advisor) ; Halás, Matúš (referee)
The aim of this thesis is to define the reasons of the U.S veto on behalf of Israel in the United Nations Security Council through analysis of the drafted resolutions. Author presents the resolutions vetoed by the U.S. on Israel in 1972-1997. The analysis focuses on four fields: who proposes the resoltutions, what is the subject of the resotutions, what language is used in the resultions, and what is the stance of the U.S. Representative to UN. Author states that the sponsors of the resolutions aren't relevant for the U.S. decision-making. Author rather supports the opinion that the language used and the intention to solve the Arab-Israeli Conflict by the UN SC are most probably the reasons for the U.S veto. The unbalancedness of the resoltuions (in the U.S. Understanding) is also one of the causes of the veto. U.S is refusing to condemn Israel in UN SC resolutions and it is trying to have the Arab-Israeli conflict solved by the parties involved and not by the third party who would impose the conditions of the settlement.
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GENRE AND ACTING TOOLS
Nesvadbová, Annette ; PLEŠTILOVÁ, Miroslava (advisor) ; SALZMANNOVÁ, Eva (referee)
In my dissertation called "Genre and Acting Tools", I am focusing on the moments during my studies at the Theatre Faculty of the Academy of Performing Arts (DAMU) and at the Disk Theatre that were both significant and crucial to me. I am trying to outline the course of my work on different parts and the obstacles I had to deal with. In this context I am focusing on the differences in the acting tools for different dramatic genres and how they apply to the selection of graduate plays at the Disk Theatre.
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I bought a shirt from a second-hand: consumer behavior of customers in stores with second-hand clothes
Trávníčková, Monika ; Šimůnek, Michal (advisor) ; Král, Pavel (referee)
The aim of the master thesis is analysis of customer´s consumer behavior in a Second hand shops in Czech Republic. My assistments is processed like a research´s replication of second hand´s life style. This was compared between American and Chinese youth, which its results were recently published in the International Journal of Consumer Studies. Firstly the research is aimed on discovering reasons, why people buy stuffs there. Secondly which concerns or limits affecting buying the used goods and if social groups have influence on a choice of goods. In the end the main result is discovering common features of consumer´s behavior and subsequent customer profiling.
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Implementation of appropriate brand management tools in employer branding
Khlebnikova, Vera ; Machek, Martin (advisor) ; Černá, Jitka (referee)
The objective of this thesis is to analyse how are the tools of brand management in creating and managing the employer brand implemented. To achieve this objective there is, in the first step, quantitative research of SAP case study and follow-up analysis of employer brand management in the B2B sector. Due to global level of employer brand management of analysed company, there is an analysis of the most important factors of the Czech youth in the process of selecting the ideal employer. This helps to get a better understanding of the Czech context. This thesis thus provides an insight into the area of analysing B2B environment which is not widely represented in the current literature. Another contribution of this thesis are the outcomes of the research analysing employer attractiveness factors which can be foundation for another research in the analysed company or in general research in the field of brand management and creation and management of employer brand.
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