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The state and non-state actors' approach to the UN Global Compact - the case of the Czech Republic
Krummerová, Ivona ; Parízek, Michal (advisor) ; Plechanovová, Běla (referee)
The thesis examines the approach of state and non-states actors to the UN Global Compact in the Czech Republic. The case of the Czech Republic has been chosen for the analysis since there has been much lower engagement level of companies in the UN Global Compact than in other European countries. The aim of the thesis is to discover how particular actors from the state and non-governmental sectors influence the engagement of companies in the UN Global Compact, and to find out the main causes of low engagement of companies in the initiative. The method of process tracing is used to explore causal relations between the variables. The qualitative data collected from the interviews with the representatives of governmental institutions, international non-governmental organisations, platforms of social responsibility, trade unions, and companies have been used as the main source. The main causes of the low engagement level of companies in the UN Global Compact have been identified as including: the passivity of the state and the absence of coherent national strategy for corporate social responsibility (CSR); the non-involvement of the non-governmental organisations in the promotion of UN Global Compact principles although their influence differs according to the character of the organisation; the lack of...
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Foodjournalism in Czech newspapers betweenthe wars
Šemberová, Kristina ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
In recent years, there is an apparent renaissance of the Czech cuisine, the "First Republic era" (1918 - 1938, CSR I) especially. Both chefs and journalists writing about cooking and dining are referring to the gastronomy of this time period more and more often and they are praising its quality and taste. However, there is no comprehensive publication about Czech gastronomy in 1918 - 1938 period, sparse references and notes can be found in witnesses commemorative volumes, from history of folklore and from the historical press, respectively. Based on the last especially, the image of "first republic" gastronomy is gradually puzzled out. Using a content analysis method, the four biggest newspapers (Lidové noviny, Národní listy, Český deník and Venkov) and eight women journals (Žena, Ženské listy, Ženské noviny, Ženský list, Rozsévačka, Česká Žena, Ženský svět and a "Československá žena" calendar) being published in examined period are investigated. For further findings of completive and linking facts, the historical analysis method is being used as well. Aim of this work was to answer questions about the first republic journals topics and titles, and in what fashion the first republic press thought about gastronomy. Further, this work explores the possible tendency, and development and attention is...
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Cause Related Marketing, it's Types and Examples from the Czech Environment
Kalná, Petra ; Dohnalová, Marie (advisor) ; Matyáš, Ondřej (referee)
The diploma thesis deals with Cause Related Marketing as the way of cooperation of a nonprofit organization and commercial company in the Czech environment. The presence of different types of Cause Related Marketing in the Czech Republic was investigated on the basis of the expert typology. My goal is not only to investigate the occurrence of these types, but also to analyze their representation and to determine which type prevails. In the empirical part I present concrete Cause Related Marketing campaigns with focus on their presentation on the websites of nonprofit organizations and their partner companies. Considering the website presentation of this cooperation I look for connections demonstrating the initiative that entities pursue during the campaign. The outcome of the diploma thesis is the research evaluation, recommendations for profit and nonprofit organizations and critical evaluation of this issue.
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Corporate Social Responsibility - Nonprofit and Business Sector Collaboration
Procházková, Zuzana ; Matyáš, Ondřej (advisor) ; Dohnalová, Marie (referee)
T-Mobile Czech Republic a.s. Document1 1/1 Abstract: This study focuses on the collaboration between profit and nonprofit sector in the Czech Republic. The primary objective is to find specific elements in collaboration between nonprofit organizations and profit organizations, and answer the main research questions concerning the relationship characteristics. This study consists basically of two parts. The first one is a theoretical part and focuses on corporate social responsibility, business philanthropy, social marketing, sponsoring and other business activities concerning corporate social responsibility and philanthropy. The second research part is aimed at SWOT analysis of the collaboration between profit and nonprofit sector and research of nonprofit sector designed as a questionnaire research. The research of this study is based on data retrieved from particular nonprofit organizations, which have received a donation from Ceskoslovenska obchodni banka, a. s., Komercni banka a.s. or T-Mobile CZ a.s. While the collaboration between profit and nonprofit sector is not mapped yet in the Czech Republic, the main sources for my study were international, mainly U.S. theoretical and research studies.
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Corporate social responsibility
Balková, Anna ; Tureckiová, Michaela (advisor) ; Reichel, Jiří (referee)
This thesis is focused on the phenomenon of corporate social responsibility (CSR). Opening parts of the work are devoted to the concept in general and its evolution in the context of other theories investigating the issue of responsibility in business as well. The part the work describes recommendations for the implementation process of the CSR concept into an organizational strategy. Following chapters are based on the stakeholder theory and a related specification of the CSR content within three thematic spheres - economic, social and environmental. A part of the work describes opportunities of CSR in a field of a human resources management. The last chapter describes utilization of CSR in the human resource management in the particular company. The chapter also contains recommendations based on the concept of CSR in order to bring positive effects to the company and employees, who are an important group of stakeholders. Key words: Corporate social responsibility, stakeholder theory, ethics, work-life balance, diversity management, working conditions, welfare service, outplacement.
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Altruistic behavior and its connection with economic climate
Šarapatka, Jan ; Hlaváček, Jiří (advisor) ; Jašová, Martina (referee)
This bachelor thesis aims to research and summarize the main thoughts of altruism. The thesis concludes that human expression of altruistic behavior is a result of many incentives, which author of the thesis suggests to split in external and internal motives. The thesis justifies view that altruistic behavior can be, except few exceptions, considered as rational. The thesis proves statement that neither CSR nor altruism of state can be considered to be altruistic in the true meaning. At the end, a new version of definition of altruism is suggested. The new version adds an extra condition of selflessness. Thus, the new version does not consider behavior motivated by cold economic calculus or pure reciprocity to be altruistic, even though it often might appear to be altruistic at a first glance. Powered by TCPDF (www.tcpdf.org)
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CSR activities of Tesco Stores Czech Republic a.s. in 2009-2010
Jílková, Kristýna ; Köppl, Daniel (advisor) ; Hejlová, Denisa (referee)
2 Abstract The thesis focuses on social responsible activities of Tesco Stores Czech Republic in 2009 - 2010, puts them into context of marketing communication and analyses them, using three basic pillars of CSR - economic, social and environmental. First the concept of CSR and its establishment is described along with the parts it includes and the instruments it provides for a corporation - also from the standpoint of marketing. The key terms needed for following description of activities are defined and the thesis doesn't avoid the topic of critics of CSR. In the next part, Tesco Stores Czech Republic is introduced to be the subject of a case study. Only years 2009 and 2010 were selected for the purpose of this study. Nevertheless, this period is rich for wide range of CSR activities. Described activities will be separately evaluated using the three pillars of CSR in summarized in conclusion. In the end, some of possible improvements of communication activities will be proposed.
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Gastronomy as a part of life style in the Czech national print media in the period between the wars in Czechoslovak Republic
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee) ; Burešová, Jana (referee)
The doctoral thesis Gastronomy as a part of life style in the Czech national print media in the period between the wars in Czechoslovak Republic presents the results of eight years long research of food journalism in the Czech press between 1918 and 1938. This period called First Republic is often seen, due the positive sentiment, as a modern, democratic and prosperous state. The reality is a different. This text presents just a little part of picture of life style during First Republic which is gastronomy. That mirrors the economic and social level of the society. This text reflects critically the historical facts. The assumption, that print media pay regularly attention to the gastronomy as an integral part of life is important idea of this research. The content analysis proofs, that food journalism had its own section in the analyzed daily print, although media didn't used this kind of terminology. Five national newspapers (Lidové noviny, Národní politika, České slovo, Právo lidu and Venkov) were issued in the period 1918-1938 and newspapers Rudé právo established 1920 are included in the analysis. The selection of these (media) reflects the whole social-political spectrum of the audience. It could be assumed, that the selected newspapers represent the whole plurality of opinions. The analysis...
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Comparison of e-sports and selected sports from the marketing perspective
Žežulka, Martin ; Halada, Jan (advisor) ; Vranka, Marek (referee)
The goal of this bachelor's thesis is to introduce the topic of electronic sports and the use of its marketing potential to the reader. It also focuses on its parallels with traditional sports and tries to show on examples of sponsoring, product placement, corporate social responsibilities, and pitfalls the differences and similarities of both fields. In the first part, the work deals with the phenomenology of sport, thanks to which it is possible to answer the question of whether esport can be considered a sport. Furthermore, the work deals with the history of esport in order to put the reader into the context of today's situation. The following chapters then explain the researched marketing tools and media on which we can watch sports and traditional sports. In the practical part, their specific implementations in both sectors are shown on specific examples.
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