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From assimilation to integration. The example of new integration policies.
Přidalová, Ivana ; Seidlová, Markéta (referee) ; Janská, Eva (advisor)
Presented bachelor thesis deals with the evolution of migration policies of France from the classical assimilationist model to the concept of civic integration of foreigners of today. The first part of the work introduces basic terms connected to migration and integration policy, theories and concepts concerned with migration and integration of immigrants into the majority society. The second part is dedicated to the models of migration policies and to the examples of countries executing these policies. This part also describes a common shift in migration policies of immigration countries towards the new model of civic integration. The third part provides an introduction to the context of migration history of France with accent to immigration in the 20th century and then mentions migration and integration policies formerly and nowadays. By this, it demonstrates the shift of Frech migration policies in accordance to the common trend in immigration countries.
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Magic realism and baroque literature
Urfus, Ondřej ; Sánchez Fernández, Juan Antonio (referee) ; Housková, Anna (advisor)
The thesis is focused on comparison of the Magic realism with the Baroque. Common characteristics were analyzed in following literary works: the baroque play by Pedro Calderón de la Barca (1600-1681) Life is a dream (La vida es sueo) and the novel The President (El Segor Presidente) by a Nobel Price-winning Guatemalan writer, representative of Magic realism, Miguel Ángel Asturias (1899-1974). The analysis was accomplished by using the transhistorical method which allows to interconnect two trends from different time periods and sociological aspects. Suffering, distress, insecurity and neverending armed conflicts characterise the Baroque period. Beginning of dictatorship, insecurity and persecution of indigenous population create a background of the magic realism in Latin America. In the formal expressions and content we can find following Baroque features in the Magic Realism: important contrasts (opposition of darkness and light, space and exuberance, barbarian manner and mercy), animalization of characters, theatralisation of Calderon`s theatre (théâtre dans le théâtre); syncretism, lots of metamorphs and allegory, oxymorons and important textual sonority. Asturias`s novel sometimes changes into a poetic prose and therefore it is approaching Calderon's literary expression. Additional irony in Asturias`s...
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Statistics and sportsbook
Schatral, Jan ; Marek, Luboš (advisor) ; Mazouch, Petr (referee)
This bachelor thesis describes the history and fundamental terminology of sportsbook. In theoretical part it describes how to become successful bookmaker and explains specific procedures. In practical part are these procedures applied to real outputs and there's given a solution how to process analysis of sportsbook on the rebound. There are further analysed the lottery and betting games as a complex unit, in which it's finding specific trend and it also deals with the return rate in single games. The last part of the thesis describes frequency testing of relative hypotheses, which are based on favorite betting analysis. During this testing there is compared this frequency in individual seasons and also in a single season.
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Analysis of ability to compete between printed and electronic media
Pilous, Jan ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis deals with currently discussed question of survivance of printed media in position of being drawed by new media, mainly by internet. Trend appearing in advanced countries is falling reading, sale and advertising. That cause increasing problems of their publishers. Thesis responds the question whether the internet is the culprit or the financial crisis is. These are the most appointed causes. Thesis firstly acquaints the reader with present situation on the market of printed and electronic publications. Then is looking at appointed area with SLEPTE analysis used in strategic management. Finally complement problems with situation abroad and compile analysis of customer expectations. That is form by questionnaire inquiry and by interview with branch specialist. Technological factors of SLEPTE analysis is compile minutely like the answer for secondary aim of thesis. That is try to fully collect different publication forms of reporting the content through the internet. In reality, set all possible ways how publishers offer their content to customers.
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Bearings of consumers for guerilla instruments
Chuová, Trang ; Pešek, Ondřej (advisor) ; Pauknerová, Daniela (referee)
Bachelor thesis deals with the various trends in marketing communications with more focus on guerilla marketing. The main objective is to present and apprise of the various trends and identify view of consumers for classic forms of advertisement and the new non-traditional forms such as guerrilla marketing, which are more using for address the target groups.
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Rekvalification as a form of investment in human capital
Lhoták, Zdeněk ; Brožová, Dagmar (advisor) ; Hlavík, Petr (referee)
The theoretical part of my baccalaureate work is focused on human capital and investments in it. It compares costs and returnes arising from investment into human capital and thinks of returning of these investments during human life. Next my work deals with instruments used for making a decision about investment into human capital and contemporary trend of continuing education and reskilling as a form of investment into human cupital. The application and empirical part of my work is concentrated on following of labour market in the district of Benešov and willingness of employees to continue their schooling. It maps out reskilling and features connected with it.. My conclusions are completed with questionnaire research summarizing views of clients of employment agency in the district of Benešov, their plans, ideas and experience in the area of schooling, it means in the area of reskilling.
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Performance management
Štěpán, Radek ; Matuštík, Ondřej (advisor) ; Oškrdal, Václav (referee)
The corporate performance management (CPM) is a frequently discussed concept. Companies are looking for a solution, which could help them satisfy more customers, reach lower costs and therefore increase own financial results. An implementation of the CPM system is one of the approaches to support corporate priorities by supporting its decision making. The CPM offers alignment of enterprise objects with its processes and answers the questions "How are we doing? Why? What should we be doing?" This work is divided into three parts. First part provides an introduction into performance management, levers up the merits and reveals its cornerstones and offers historic insight. The second part analyses current market situation of CPM products. The final third part summaries trends and predicts future development based on discovered dependencies.
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Role Playing within the English Lessons at the Primary School
Kaprálová, Magdalena ; Svobodová, Radmila (advisor) ; Ferklová, Alžběta (referee)
The aim of this diploma work is to show possibilities of a role play in teaching english, using different methods of drama in education, which leads pupils to deeper understanding and starting the work and its influence of pupil's experience and pupil's taking part in solving problems with the situation and remembering cognitive and emotional benefits of a role play afterwards to motivate pupils for next learning. This diploma work describes aims and methods of nowdays ways of teaching foreign languages, explains new trends in teaching young learners (primary school). It describes their psychological development in age 6 to 11 and try to explain how it has an influence in teaching languages at primary schools. It causes the main differences between teaching adults and young learners. Teaching languages through methods of drama in education brings different approach to teaching. It develops teaching in two levels - in cognitive knowledge and in emotional experiences.
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The Modification of Secularization Thesis During the Last Third of the 20th Century- A Comparison of P. L. Berger and R. Stark
Hron, David ; Philippová, Lenka (referee) ; Gebelt, Jiří (advisor)
This diploma work discusses the long-term effort of two major sociologists of our time. My thesis is a comparison taking place on the background of introducing the general trend in the sociology of religion. A trend, which comes from the long-term valid ideas, which claim that the present time is stigmatised by a new social phenomenon. The theory of modernity was the result of the development of social (and other) sciences, which has given it a normative and self-evident status of undeniable social fact, which is not to be questioned. The revision of the theses of modernity as well as secularity started as a consequence of these social changes, whose causes are summarized by a general and empty term "postmodernity". The argument, which has been going on in the sociologic discussion for a long time, has reached the necessity of modification of the old secularization theses.
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Použití sociálních média pro propagaci vzdělávacích služeb
Kolomatskyi, Artem ; Pavlíček, Antonín (advisor) ; Havlík, Jan (referee)
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
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