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Empirical findings on CSR in the Czech Republic - Comparison of statements of the Czech and international firms
Saňková, Veronika ; Lhotáková, Markéta (advisor) ; Ambrožová, Jana (referee)
This diploma thesis describes the situation of CSR in the Czech Republic, by investigating CSR statements addressed to the stakeholders of the Czech firms on their websites, and comparing them to the results of a world investigation. The theoretical part involves a definition of CSR, its history and wider context of sustainable development. It also describes the grounds of stakeholder theory and stakeholder relationship management. The practical part begins with a description of the world investigation of CSR statements, and continues with other investigations about the importance of stakeholders for the firms which were conducted in the West, and in the Middle and Eastern Europe. Researches in the Czech Republic follow. Finally, the results of this diploma thesis are introduced -- the groups of stakeholders to which Czech firms address their statements and categories of these statements. As a conclusion, recommendations for the Czech firms are formulated
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Corporate Social Responsibility in Czech companies' practice
Košťáková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and above all describes the practical use of CSR by the Czech companies. The first part contents the introduction to CSR and information concerning global and european initiatives related to CSR. The second chapter creates the fundamental part of this thesis and is focused on the situation in the Czech republic, awareness and attitude of Czech public and companies to CSR and first of all it includes the analysis of CSR practiced by Czech companies, which is based on the surveys carried out in the Czech republic in connection with this topic. The conclusions of the second chapter are consequently verified on the practical example of two companies. Here two very different companies are confronted - big company involving the foreign capital (part of foreign TNC) and small originally czech company.
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Use evaluation of the EU financial resources for tourism and business development in the area of Moravian wine trails
Ryba, Jakub ; Ševčíková, Michaela (advisor) ; Doležalová, Antonie (referee)
The objective of bachelor's work is analysis of influence of cash flow from structural funds of the European Union on tourism, tourist services and number of entrepreneurs involved in Moravian Wine Trails project in South Moravian district. In theoretic part I will define development, function and instrument of structural policy of the EU. In practical part I will describe the Moravian Wine Trails project. What was the reason to establish it and what is its goal. Then I will analyse and compare two projects, whose applicants were two different subjects. At the end I will evaluate the effectiveness of financial resources from structural funds and national resources spent on tourism development based on personal interviews made evenly in the whole area of Moravian Wine Trails.
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Local Agenda 21 and its impact to the municipality development
Janů, Petra ; Khendriche Trhlínová, Zuzana (advisor) ; Havlíčková, Daniela (referee)
This thesis deals with the Local Agenda 21 (MA21) and its impact to the municipality development. The Local Agenda 21 was derived from The Agenda 21, the main document of sustainable development agreed by UN in 1992. It is generally known that society development, population growth and growing peoples needs meet the limited quantities of the resources. Exactly this conflict between unlimited peoples wants and the limited amount of the resources has led to creating the Agenda 21 which was the reaction to unreasonable wastage of the resources and to environment deterioration. Local Agenda 21 is a blueprint paper for local authorities and its main aim is to achieve sustainable development in the particular area. Efficient usage of the resources may be seen as a proper solution. International project Healthy cities (WHO) operates with principles of sustainable development. The theoretical recourse may be found in the first part of the thesis. The practical implementation of MA21 principles (they are derived from principles of sustainable development) in Pelhřimov may be found in the following part. Pelhřimov joined the mentioned project Healthy cities in 2005. It means that these municipalities should respect sustainable development, environment and citizens opinions. Healthy cities also should preserve the environment for future generation.
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City logistics of Pardubice – Hradec Kralove area
Popďakunik, Lukáš ; Pernica, Petr (advisor) ; Táborský, Pavel (referee)
The main goal of the diploma thesis is to describe and evaluate the form of city logistics and transportation services in Pardubice -- Hradec Králové area and to define related basic problems. The theoretical part focuses on the general background of city logistics, sustainable development, relation between transportation and environment and possibilities of reduction of negative influences on environment. In the practical part there is analysis of current situation of traffic infrastructure and logistics flows in the area with samples of resolution of the largest problems of transportation services. The conclusion contains the summary and recommendations.
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The sustainable forms of tourism
Jašková, Tereza ; Dvořák, Antonín (advisor) ; Hadrabová, Alena (referee)
Tourism is an essential part of our life. Nevertheless it brings some negative marks as well. This diploma paper is about the tourism in relation to the environmental aspects. It describes nowadays main trends in progress of tourism, examines negative impacts of the traveling on the environment. Then it introduces forms of tourism, which are friendly to the environment. What are the opportunities for their next expansion in the Czech Republic and what for positives it could bring. The main part of the diploma paper is focused on eco-labeling of the tourist services in the EU and in the Czech Republic as well. The aim of the work is to analyse the situation of sustainability tourism in the Czech Republic and conditions for its further development.
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Biosphere reserve Sumava as a tool for sustainable development of the area
Silovská, Hana ; Macháček, Jaroslav (advisor) ; Lisa, Aleš (referee)
My diploma thesis is focused on the subject of biosphere reserves, as an example of special protected areas, with special regard to BR Šumava. There is examined its current situation and its contribution to sustainable development. At the same time there are being found out the opinions, attitudes and expectations of key local stakeholders and other persons and organizations concerned towards the institution BR Šumava. This thesis deals with optimal functioning model of BR Šumava and its future sustainable development.
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Tourism and environment
Kašpárková, Kristýna ; Jarolímková, Liběna (advisor) ; Mlejnková, Lena (referee)
This bachelor theses deals with the relationship between tourism and environment. The tourism has negative and positive effects on natural and socio-cultural environment. It describes problems of mass and green tourism in connection with sustainable development. The theses shows the necessity of tourism regulation and cooperation not only between regional and national organisations, but also among touristic organisations, government and businessmen. There is also the necessity of participation of the resident population in tourism. The theses presents the potential and also obstructions of future tourism development in accordance with the environment.
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Agroturistika v České republice
Fantišová, Lenka ; Petrů, Zdenka (advisor) ; Indrová, Jarmila (referee)
Bakalářské práce se věnuje aktuální situaci agroturistiky v České republice a jejímu hodnocení v souvislosti s udržitelným rozvojem. Dále jsou v práci představeny základní formy "zeleného cestovního ruchu" a organizace, které se tímto oborem v České republice zabývají. V praktické části bakalářské práce byl proveden výzkum mezi členy Svazu venkovské turistiky týkající se jejich spokojenosti s poskytovanými službami Svazu. Výzkum byl proveden formou dotazníkového šetření prostřednictvím elektronické pošty. V závěrečné části práce byly výsledky šetření vyhodnoceny a pro Svaz venkovské turistiky byla formulována doporučení ohledně budoucí činnosti.
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