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Analysis of food and beverage facilities at University of Economics in Prague Žižkov
Kremlová, Hana ; Mlejnková, Lena (advisor) ; Jarolímková, Liběna (referee)
This bachelor thesis describes public food and beverage services. It focuses on school catering, its development, characteristics and importance. The main topic of the thesis is to compare 6 food and beverage facilities at the University of Economics in Prague Žižkov: university canteen Italská, Pizza VŠEm, Academic Club, snack-bar at the Rajská building, buffet at the New building and restaurant at the New building. The objective was to analyze these facilities and find out the students'opinios about the quality, prices and personnel trough questionnaires.
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Are the bees a Coasean lighthouse?
Hořánková, Kristýna ; Bartoň, Petr (advisor) ; Bolcha, Peter (referee)
The aim of this paper is to interpret the economical importance of keeping bees and to describe the externality they provide, as well as the externality formed by farmers. The issue will be introduced by outlining the solution to the reciprocal externality with the assistance of governmental intervention justified by A. C. Pigou and J. E. Meade. Secondly, It will be proved that Coase's Lighthouse Theory is the equivalent of Cheung's bees and that it is possible to remove the externality they create by the mechanism of the market. Furthermore, we will compare the development of governmental interventions in the Czech Republic and the US and prove -- by the pattern Muth and col. - the subsidies adversely affect the efficient elimination of the externalities struggled by the market. In the end, we will characterize pollination services in terms of the Czech market. The US market is much more extensive than the Czech market, but the latter seems to have the potential to remove the externality even in this particular situation.
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Analysis of the Offer of Tourism Services in the Telč Micro-Region
Budková, Pavla ; Musil, Martin (advisor) ; Fellegiová, Eva (referee)
The work deals with tourism in the territory of Telčsko Micro-Region and aims to analyze the supply of tourism services to propose appropriate recommendations for further development of the region in the light of local potential. At the beginning of work are defined basic concepts and describes the importance and specifics of the market of tourism. Here is a chapter that deals with the services of tourism, and are given a theoretical basis for the analysis of these services. In the practical part of work is an analysis of primary and secondary offer of tourism in the Telč Micro-Region. Following them is carried out SWOT analysis of Micro-Region and determined appropriate strategy for further development. In conclusion, recommendations are given.
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The Importance of National Gastronomy in Tourism
Jiranová, Tereza ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The main aim of this bachelor thesis is to demonstrate the importance of national gastronomy in the sphere of tourism. Factors that are influential in the selection of a mass catering facility included in the programme of tours in Central Europe, specifically the Czech Republic, Austria and Hungary, are defined and described. An entire section is dedicated to Central European gastronomy. The practical part is devoted to a personal interview with Mrs. Marcela Daher, director of reservation food service in Prague for the Spanish travel agency PANAVISION Tours and its clients. Gastronomy research in the form of a questionnaire distributed among Spanish tourists is also included, and the results are evaluated and contemplated in the conclusion of the bachelor thesis.
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The Kings?s Poet and the Poet?s King - the Czech King Jan of Luxemburg in the Literary Work of his Secretary Guillaume de Machaut
Rudolfová, Klára ; Petrová, Jana (advisor) ; Listíková, Renáta (referee)
Guillaume de Machaut, figure francaise majeure du XIVe siecle dans le domaine des lettres comme dans celui de la musique. Auteur d'une oeuvre importante d'inspiration courtoise et romanesque, dernier « musicien - poete », est né a Machault pres de Reims vers 1300. Apres une formation de clerc, il entre, en 1323, au service de Jean de Luxembourg, et il suit son protecteur dans ses campagnes militaires et ses voyages a travers toute l'Europe, participant a sa vie fastueuse et aventureuse. Cinq de ses oeuvres témoignent de son activité aupres de ce roi de Boheme: Le Dit du Lion (1342), Le Jugement du roi de Boheme (vers 1340; dédié au roi Jean de Luxembourg), Le Confort d'ami (1357; dédié au roi Charles de Navarre), La Fontaine amoureuse (1360-1362
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The Importance of Education for Children with a Long-term Illness
Švajdová, Zdeňka ; Hejlová, Helena (advisor) ; Tomková, Anna (referee)
I analysed the importance of educating and teaching younger pupilage children in the theoretic tart. I described strategies and methods of educating longterm hospitalized children, specifics of educating environment in hospitals and medical institutions and history of teaching children. I also mentioned the right to education and teaching as part of childrens' rights. I charted teacher's work and position in health service. I discovered children's attitude towards learing in this environmet. Conclusion (of whole work): It's difficult, heavy and often unestimated occupation. But it's also necessary and it has benefit for children. Powered by TCPDF (www.tcpdf.org)
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Marketing mix - the Prague Zoo
Bělíčková, Helena ; Procházková, Markéta (advisor) ; Podhajská, Daniela (referee)
The Bachelor thesis deals with tools of the marketing mix of the most visited Czech zoo - The Prague Zoo. The aim of the thesis is a description and an evaluation of the marketing mix of the Prague Zoo. I want to find out what has been behind the success of the Prague Zoo in the few last years. The theoretical part defines important terms refering to marketing, service marketing and marketing mix. The explanation of the sence of zoological gardens, the history and the presence of the Prague Zoo follows. In the practical part the parts of marketing mix of the Prague Zoo are described. These parts are subsequently evaluated. As a conclusion, I summarize realized findings and consider contemporary situation of the Prague Zoo.
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Comparison of export promotion policy of the Czech Republic and Austria
Vlasáková, Martina ; Müllerová, Františka (advisor) ; Škaloudová, Monika (referee)
The work deals with the comparison of the export promotion policy of the Czech Republic and Austria. The first chapter describes the development, structure of the international trade and export position of the Czech Republic and Austria and subsequently compares the importance of export in both countries. The second and the third chapter characterize the export promotion system in the Czech Republic and Austria. The chapters focus at first on the concept of export promotion in both countries, its main objectives, projects and results and then on the main institutions dealing with the export promotion and their main services. The fourth chapter evaluates and compares the export promotion in both countries as far as its main concept, institutions and services are concerned.
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Research of Customers Satisfaction in Quierro, Ltd
Patka, Roman ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The thesis focuses on customer satisfaction. The objective of the theoretical part is description of basic terminology and key areas related to customer satisfaction. The term customer is defined in detail including his importance for the company, and especially importance of customer satisfaction . The thesis describes methods used for measuring customer satisfaction, analysis of the satisfaction and also analysis of lost customers. There is short description of the company where the customer satisfaction was measured. The research was designed as mixed. The quantitative research is based on satisfaction survey with 179 respondents. This research is then followed by qualitative analysis based on comments caprured in service Heureka. There are recommendations provided based on the results of the research in order to improvement of the customer satisfaction. The recommendations include change od services and also change of the customer satisfaction survey.
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