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McDonaghland as a global village
Konárková, Michaela ; Pilný, Ondřej (advisor) ; Armand, Louis (referee)
The objective of this e-ssay is to explore various possible perspectives -of looking at Martin McDonagh's work. The author of so far six extremely successful plays premiered between the years 1996-2003 has engaged much critical attention as belonging both to the British and Irish theatrical context. However, another important circumstance of his work is that of the globalized, supranational context. I would like to prove that it is in this context where the parodic strategy of his plays is most powerful. The theoretical background of this thesis is represented by Marshall McLuhan's book War and Peace in the Global Village, Zygmun-d- Bauman's book Globalizatio~d Linda Hutcheon's/oetics of Postmodernism.
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Maryse Condé and her novels Heremakhonon and Moi, Tituba sorcière... Noire de Salem
Hauner, Andrew Jan ; Jamek, Václav (advisor) ; Voldřichová - Beránková, Eva (referee)
The purpose of this paper is to analyze Heremakhonon (1976) and Moi, Tituba sorcière… Noire de Salem (1986), the first novel and the most successful novel, respectively, of Maryse Condé (born 1937), one of the most influential figures of 20th century francophone literature (who is as of yet nearly entirely unknown to Czech contexts and whose work has not been translated into Czech). The underlying formal element connecting these novels, i.e. a narrating protagonist, is presented as both an individual and collective identity quest, during which Maryse Condé, for (im)personal reasons, problematizes certain theoretical paradigms of identity.
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The image of a man in Czechoslovak magazines from the fifties and the seventies
Kočí, Marie ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This text examines the image of a man in three Czechoslovak magazines from the fifties and the seventies. It inspects ways of a construction of this image and its close connections to the social and historical context. It draws on many theories such as structuralism, poststructuralism, social semiotics, cultural studies and men's studies. The text is divided into two main parts - a theoretical and practical part. Powered by TCPDF (www.tcpdf.org)
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Mass Spectrometry Imaging of Metformin in Tissue Sections
Strnad, Štěpán ; Sýkora, D. ; Vrkoslav, Vladimír ; Cvačka, Josef ; Maletínská, Lenka ; Pirník, Zdenko
Mass spectrometry imaging is a powerful technique suitable for visualization of the distribution of a wide variety of compounds within tissue sections. The main aim of the study was the development and optimization of a sample preparation procedure allowing determination of the distribution of orally dosed metformin in mice kidney sections. Metformin is the first-line medication for the treatment of type 2 diabetes. The optimization of the sample preparation step before imaging experiments included the selection of a suitable matrix and the optimization of various parameters of MALDI analysis. 2,5-dihydroxybenzoic acid was identified as the best matrix providing highest sensitivity. A sublimation method was successfully used for the matrix deposition. The highest relative concentration of metformin was found in the inner zone of kidney 30 minutes after the drug administration.
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Cross-border transformations of commercial companies
Rajdová, Denisa ; Dobiáš, Petr (advisor) ; Brodec, Jan (referee) ; Pauknerová, Monika (referee)
This thesis discusses a method of implementation of the freedom of company establishment in the form of cross-border transformations after the amendment of the Transformation Act, which came into force on 1 January 2012. This right which a company is guaranteed is analyzed in the context of relevant CJEU case law. This thesis follows the structure of the Act. The first part deals with general issues of cross-border transformations and is followed by a chapter on the types of cross-border transformations. The final part of this thesis is devoted to a discussion about the possible kinds of economic movation for the tranformations. The goal is to analyze the possibilities of cross-border transformations and to assess their historical development with respect to both major CJEU decisions and legislative activities of the EU and the Czech Republic.
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Computational methods in single molecule localization microscopy
Ovesný, Martin ; Hagen, Guy Michael (advisor) ; Plášek, Jaromír (referee) ; Fliegel, Karel (referee)
Computational methods in single molecule localization microscopy Abstract Fluorescence microscopy is one of the chief tools used in biomedical research as it is a non invasive, non destructive, and highly specific imaging method. Unfortunately, an optical microscope is a diffraction limited system. Maximum achievable spatial resolution is approximately 250 nm laterally and 500 nm axially. Since most of the structures in cells researchers are interested in are smaller than that, increasing resolution is of prime importance. In recent years, several methods for imaging beyond the diffraction barrier have been developed. One of them is single molecule localization microscopy, a powerful method reported to resolve details as small as 5 nm. This approach to fluorescence microscopy is very computationally intensive. Developing methods to analyze single molecule data and to obtain super-resolution images are the topics of this thesis. In localization microscopy, a super-resolution image is reconstructed from a long sequence of conventional images of sparsely distributed single photoswitchable molecules that need to be sys- tematically localized with sub-diffraction precision. We designed, implemented, and experimentally verified a set of methods for automated processing, analysis and visualization of data acquired...
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Shootings in Uherský Brod and its news coverage in the broadcast of CT24
Brendlová, Ellen ; Lokšík, Martin (advisor) ; Štoll, Martin (referee)
The thesis deals with the phenomenon called breaking news in a continuous broadcast of news stations. It consists of theoretical and practical part. The main aim of the theoretical part is to describe the specifics of television news and their transformation caused by the introduction of continuous broadcast. In this context, the technical means used in Czech TV that allow the audience to watch the news live will be described in detail. The main aim of the practical part is to describe the mentioned phenomenon in connection with a specific event - the shootings in Uhersky Brod in February 2015. The main attention of the quantitative research will be focused on the continuous broadcast of CT24 on 24th February 2015 in order to obtain relevant results, which will illustrate the proportion of the information related to the shooting in the CT24 broadcast. The amount of the concrete news reports will be analysed as well. All the gathered results will be then presented in the summary. Powered by TCPDF (www.tcpdf.org)
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The Language of Filmic Dreams
Hasalík, Petr ; DAŇHEL, Jan (advisor) ; DOLENSKÝ, Martin (referee)
This thesis focuses on the language of filmic dreams, i.e., the means of expression used by filmmakers to create stylized dream scenes or sequences from the time of Georges Méliès to the present. Each chapter covers one decade and contains analyses of original dream scenes or sequences from two films from the respective period. There are also short synopses of all the analysed films that provide the context for the dream scenes or sequences and each dream scene or sequence is represented by two still frames from the film. At the end of each chapter, there is a list of films with dream scenes or sequences from the respective period, including the dominant means of expression used by the filmmakers, and also the films that do not use any stylization of dreams.
The goal of this thesis is to provide a brief historical overview of films containing dream scenes or sequences with focus on the means of expression used by filmmakers throughout the history of cinema.
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The Media Image of Visual Arts in Czech Television
Švarcová, Barbora ; BENDOVÁ, Helena (advisor) ; POSPISZYL, Tomáš (referee)
The thesis consists of a context and textual analysis of Artmix, a TV show dedicated to visual arts, while touching on other relevant programs on Czech TV. The results of these analyses are then brought into theoretical setting primarily using the philosophical and social concept of the Field of Power as defined by Pierre Bourdieu in his book Rules of Art.
Principal themes, interspersing throughout the text, are the limits of reflections of visual arts through TV screen and hidden interpretational patterns applied to visual arts through its media image. Furthermore there is an additional issue of traditional notions of an artist existing within our society, weighed down by history, or the quest for the ideal format of a TV show reflecting visual arts.
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The company in a competitive environment
Dvořáková, Lenka ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
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