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The role of places of indeterminacy in the proces of reading the work of art
Kadlčíková, Radka ; Kubalík, Štěpán (advisor) ; Ševčík, Miloš (referee)
The work is focussing on two aesthetic theories, which primarily deal with the reception of literary work of art. Thesis discusses about the phenomenological aesthetics of Roman Ingarden and reception aesthetics of Wolfgang Iser. Research is conducted to clarify the notion of indeterminacy places in a literary text and its function in it. Both authors explain this concept by their own approach to the reception of literary work of art. The method of work is defined by the description of these two presented theories, and by the end of the thesis, both approaches are compared. The aim of the thesis is to characterize both theories and define the concept of indeterminacy places within them. The aim is also to describe the moments in which Wolfgang Iser theories are inspired by Roman Ingarden and also the place where their theories do not agree and Iser revises it.
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Castables with Inorganic Nanofibers
Zogata, Stanislav ; Keršnerová,, Lucie (referee) ; Sokolář, Radomír (advisor)
This work deals with the use of inorganic nanofibers in refractory castables. The thesis describes some of the results of previously conducted research on nanofibers. Also description of nanofibres, production and distribution. The experimental part is focused on studying the interaction of Al2O3 and SiO2 nanofibres with aluminate cement. The main subject of investigation is a dispersion of nanofibers using a surfactant and ultrasonication.
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Suggestion on Communication Strategy of the Company
Josková, Michaela ; Fišer, Jakub (referee) ; Novák, Petr (advisor)
The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
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Party System Formation in Russia - a tendency to monocentrism
Gutsul, Yulia ; Prorok, Vladimír (advisor) ; Dvořáková, Vladimíra (referee) ; Iličeva, Ludmila (referee)
Research of process of forming of party system of Russia at the present stage acquires special relevance that is caused by changes of a political regime. Change of nature of a political regime, sharpening of personalistic, unicentric lines has caused search of a new format of party system which would minimize possibility of instability of a political regime and became the effective mechanism of maintenance of the status quo. Main goal of dissertation research is studying of forming of a tendency to a monotsentrichnost in development of party system of the modern Russian Federation. Hypotheses which have proved to be true have been formulated: forming of unicentric party system when using strategy of a party creation of the power and its positioning in political space I became reaction of political elite of Russia to a situation of democratic transit and manifestation of its pragmatical interests.
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Podnikatelský plán: instantní přírodní superjídlo
Mazal, Jakub ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The goal of the thesis is to develop a business plan for an instant natural food replacement operating on the Czech market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. In the first part of the thesis, theoretical background on business planning is mapped with special focus on recent developments such as canvas business model, lean canvas and lean startup approach. This is followed by business plan structure which serves as a base for the practical part. Last topic of the theoretical part summarizes current trends in the food industry and especially market with functional food, dietary supplements, powdered food replacement, and anticipated future developments. The practical part of the thesis is constituted by the business plan for the startup selling natural powdered meal-replacement on the Czech market. The goal of this part is to verify the business model by conducting a customer survey, assess the market potential, develop the company strategy and analyse its feasibility based on the financial model for potential use by external stakeholders.
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Discrimination against women between the 20 to 30 years of their age when they are trying to find a job on the labor market in the Czech Republic between the years 2015 and 2016
Hovorková, Nikola ; Barák, Vladimír (advisor) ; Lukášová, Tereza (referee)
The thesis deals with discrimination against women between the 20 to 30 years of their age when they are trying to find a job on the labor market. The aim of this paper is to determine whether there is some violation of women´s rights through requesting information unrelated to work performance. If so, what effect does such discriminatory conduct to obtain employment. The main task is to confirm or reject the hypothesis, which says: women who are subjected to discriminatory questions during the job interview are less successful in getting a job than women who are not discriminated. Necessary data are collected through quantitative sociological research, which examines the experiences of female respondents participating in job interviews in the Czech Republic between the years 2015 and 2016. The results are compared to other gender statistics. Other partial objectives are to approach gender strategy in the Operational Programme Employment 2014-2020, unequal pay and approach the problem of reconciling work and private life. The result is a confirmation of the hypothesis and also I find ratio discriminated women who were mostly asked discriminatory questions about their personal status and planned pregnancy.
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Strategic analysis of Vodafone Czech Republic a.s.
Mašek, Karel ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The aim of this thesis is to design a strategy for Vodafone Czech Republic, a.s. Using the open data an analysis of macroenvironment as well as microenvironment are performed, where a definition and a breakdown of telecommunication market into five segment is made. Following is the analysis of Porter five forces, which analyses competition forces on the market as well as to the Vodafone. Further on a financial analysis and product portfolio analysis is made, which serves as the basis of Ansoff matrix. In the conclusion a synthesis of the analyses is made and several strategies are designed.
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Fundamental and technical analysis of a particular asset
Nepomnyashchiy, Ilya ; Fičura, Milan (advisor) ; Mazáček, David (referee)
The goal of the thesis is to evaluate the degree of efficiency of the particular markets and to apply the methods of fundamental and technical analysis on them in order to assess their efficiency in terms of profitablity. The thesis analyses the degree of long-term memory of the particular commodities and stock indices via Hurst coefficient. Afterwards fundamental and technical methods are applied to the market with the highest degree of long-term memory, which is the feeder cattle market. Indidivual methods from both disciplines are being applied at first, after wich a combnation of both is appleid as well. The result is the discovery, whether combining the two approaches leads to a higher profitability of the trading strategy. At the end the effect of transacton costs is also evalauted and a final conclusion is made regarding the profit potential of both methods for the case of individual Czech investor.
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Gluten-free diet in the training of students from hotel school and apprenticeship cook-waiter.
VRZALOVÁ, Radka
Gluten-free diet is a concept inflected in the media in recent years very often. This thesis is devoted to exploring whether and how the theme of "gluten-free diet" is put in theoretical and practical training for students and trainees of Secondary School and Higher Vocational School of Tourism (Vyšší odborné školy cestovního ruchu) in České Budějovice, subjects focused on gastronomy. The theoretical part focuses on the explanation of celiac disease, gluten-free meals, legislation dealing with the labeling of allergens (gluten). There are also discussed the eating problems of patients with gluten-free diet in restaurants and canteens. In the practical part there search has been conducted to determine how students are familiarized with this theme, what knowledge they have and whether they can use it in practice. The survey was conducted through a question naire survey, observation in the lessons and the analysis of used literature. Graphic design with commentaries was chosen to evaluate the qualitative survey questionnaires.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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