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Statistical analysis of the results of business Gardenline Ltd. and its prospects
Kyzlík, Luboš ; Prášilová, Marie (advisor) ; Jiří, Jiří (referee)
The thesis deals with statistical analysis of the results of activities company Gardenline s.r.o. It is a medium size company engaged in construction work and gardens modifications. At the beginning, defining the objective and methodology of work, consisting of mainly horizontal and vertical analysis, ratio analysis, cash flow and reputable and bankruptcy models. Literature research defines companies and company business in the Czech Republic, including financial management, financial planning analysis, areas of support within the state and the European Unionand and small and medium company business connection to regional development. Followed familiarization with the analyzed company, which includes a brief profile of the company, line of business, organizational structure, objectives and position in the market. Results of the work, which builds on a literature review, methodology, evaluate individual values declared indicators. On the basis of the evaluation of proposals are set out recommendations for further development. The data sources are the balance sheet, profit losos and Statements of cash flows provided by company management Gardenline s.r.o.
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Intellectual property protection by Customs
Drahoňovský, Tomáš ; Uhlík, Milan (advisor) ; Tomáš, Tomáš (referee)
The aim of this thesis is to detect the causes, extent and means of breaching the intellectual property rights, including its negative consequences from the point of supervisory activities of the Customs Administration of the Czech Republic. Also to suggest possible measures to enhance the service and to eliminate any imperfections in the legislative, its abidance or in organization and work management if found. The thesis is divided into two parts theoretical and practical. The theoretical part contains, according to the author, the most important international treaties, conventions and agreements, as well as the European Union law and the national legislation. In the practical part the author states his opinion on the legislation concerning the protection of intellectual property rights, brief classification of the intellectual property rights and it introduces the controlling authority including the Customs Administration of the Czech Republic and its procedures towards the goods that breaches the intellectual property. Furthermore, it presents the statistic data concerning the seized goods. The thesis states the penalties for breaching the intellectual property rights, for both the administrative delicts and criminal offences. It also contains a questionnaire carried out within the Customs Administration of the Czech Republic which purpose was to find out their opinion on the legislation, organization and work management in the field of intellectual property. The results are analysed in the conclusion of the thesis and it presents the imperfections in the areas stated above. The author suggests suitable adjustments to eliminate these imperfections according to his best judgement even though he is not a lawyer. Finally the author reviews the issues mentioned throughout the whole thesis and summarizes the aim of the thesis.
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Analysis of tourism development in Europe and its perspectives
Hluší, Karolina ; Procházková, Radka (advisor) ; Marcela, Marcela (referee)
The diploma thesis is focused on the development of tourism in Europe during a time period of years 1995-2015. The aim is evalution the development of tourism in European countries using statistical methods - cluster analysis and time series analysis. Review of literature contains a description of the development and importance of tourism, factors affecting tourism in Europe and the definition of European tourist areas. In the first of practical part of the thesis is analyzed tourism in European countries, according to the indicator of total contribution to GDP and total employment for the years 1995 and 2015, according to indicators, the share of international arrivals and the share of revenues from international tourism in the European region. The second part examines the evolution of tourism in selected European countries - the Czech Republic, Croatia and Poland, according to the indicators, the share of tourism in GDP, the number of arrivals of residents and non-residents and a number of accommodation establishments in the years 1995-2013. In conclusion, the results of all analyzes and determine the prospects of European tourism in the coming years.
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Statistical analysis of wine consumption preferences
Boldsaikhan, Amarzul ; Hlavsa, Tomáš (advisor) ; Svobodová, Jitka (referee)
This bachelor thesis deals with wine consumption preferences. The main aim is to assess factors, which may influence consumer behavior. The first part is devoted to the research and the rules for creating a questionnaire. I will focus on the history of wine worldwide and in the Czech Republic. Technological process of wine productions is also described in this part. The last subchapter of the first part deals with consumer behavior and with the factors, which influence the consumer when purchasing food. The most interesting questions in the practical research are evaluated graphically. The stated hypotheses are tested in this part, as well. The dataset is analyzed using categorical data analysis. According to the results the stated hypotheses are either accepted or rejected.
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Knowledge transfer through academic entrepreneurship in the Czech Republic
Macháček, Vít ; Srholec, Martin
The study brings first quantitative evidence on the scale and scope of knowledge transfer through academic entrepreneurship in the Czech Republic. The main finding is that Czech academics do not shy away from taking on entrepreneurial opportunities. Admittedly, this is in a sharp contrast with the image of weak entrepreneurial spirit in academia that prevails in general public based on statistics showing low payments of business enterprises for contractual research and licensing fees to research organizations. The results are discussed with regards to implications for public policy.
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Migration of doctors and health workers in selected countries of Europe since 1990
Panczaková, Kateřina ; Kotýnková, Magdalena (advisor) ; Loužek, Marek (referee)
The main objective of this thesis is the comparison of the position of the healthcare personnel on the labor market and migration in selected countries - Czech Republic, Germany, France and the United Kingdom. In the theoretical introduction it describes concepts such as brain drain, remittances, emigration and others subjects associated with the migration of the workforce. It analyzes the differences in labor market of healthcare personnel in selected countries and the activities of doctors for change of working conditions. The practical part presents and analyzes data from publicly available statistical sources (OECD, Eurostat, IHIS CR etc.) regarding the number of healthcare personnel, the number of migrating doctors and nurses and their destination countries, salary and wage conditions of health professionals. Expenses on health and quality of the health care are compared between selected countries. Finally, recommendations for Czech Republic, that could help prevent excessive drain of medical personnel abroad, are given - an increase in wages and health expenditures, increasing the number of medical personnel and reduction of administrative burdens.
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Application of Women on the Labour Market during Parental Leave and after
Kuchařová, Barbora ; Kaczor, Pavel (advisor) ; Nováčková, Blanka (referee)
The goal of this thesis is to analyse the factors which affect a female employment support on market job during parental leave or after that and issue our own suggestions and recommendation which would more support female. The thesis is divided into two parts which is theoretical and emperical. The theoretical part is about family policy where a factors are influencing in promotion of female employment and employment policies. The empiric part is based on quality research in regards to interviews with respondents and following summary with own recommendations which can contribute to the effective support female employment on market job in parental leave or after that. For this research I choose 15 respondents with who I made a semi-structured interview. I made a 5 research circulars which each one was based on particular number of sub questions to help analyse them make some appropriate recommendations.
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Analysis of product offerings account for kids on the Czech market and customer preferences
Svobodná, Nela ; Ezrová, Hana (advisor) ; Štěchová, Lenka (referee)
This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.
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Design of search engine for modern needs
Maršálek, Tomáš ; Palovská, Helena (advisor) ; Strossa, Petr (referee)
In this work I argue that field of text search has focused mostly on long text documents, but there is a growing need for efficient short text search, which has different user expectations. Due to this reduced data set size requirements different algorithmic techniques become more computationally affordable. The focus of this work is on approximate and prefix search and purely text based ranking methods, which are needed due to lower precision of text statistics on short text. A basic prototype search engine has been created using the researched techniques. Its capabilities were demonstrated on example search scenarios and the implementation was compared to two other open source systems representing currently recommended approaches for short text search problem. The results show feasibility of the implemented prototype regarding both user expectations and performance. Several options of future direction of the system are proposed.
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Inbound marketing of Nestlé in the area of infant formula
Hnízdilová, Lucie ; Průša, Přemysl (advisor) ; Postler, Milan (referee)
This master's thesis deals with inbound marketing of Nestlé in the area of infant formula. Its aim is to determine whether inbound marketing is a suitable tool for infant formula promotion which is strongly regulated. The thesis is based on a comprehensive analysis of the area of infant formula and analysis of inbound marketing strategy of one of the most dominant companies on the market, Nestlé. In the beginning, attention is focused on important milestones of the development of infant formula and on a case which caused an important change in the promotion of infant formula, Nestlé boycott. The following section deals with the supervision and marketing regulation both in international and the European law. The final chapter of the first part emphasizes on philosophy of inbound marketing. The second part is introduced by outlining the current situation both on global and the Czech market of infant formula. Then, attention is focused on Nestlé. Its introduction is followed by analysis of company's inbound marketing strategy which is then evaluated. For this purpose, analysis of the effectiveness of marketing tools is made with regard to strategic goals of the company.
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