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Personnel marketing
Fučíková, Pavla ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
This diploma thesis is focused on employer branding. Most often employer branding is considered to be an application of marketing principles in personnel management. Therefore the aim of this work is to provide a more comprehensive idea of this concept. To comprehend the real meaning of employer branding, its function. To proper describe the most important impacts on its specific form and the relationship with employer brand as well as other phenomena such as organisational culture, identity, marketing. Knowledge of employer branding in a broader context, allows us to better understand that employer branding is important for the organization both in terms of obtaining a sufficient number of new employees, as well as in terms of retaining current employees and enhance their loyalty and commitment. The thesis is divided into a theoretical and empirical part. The theoretical part describes a more precise definition of employer branding. Further it pays attention to the content of employer branding and its main tools that are used to strengthen the position of the organization as an employer in the market. It also deals with selected indicators of the effectiveness of human resources activities, which are often use like indicators of efficacy of employer branding. These theoretical findings are used...
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Workers's adaptation in a small organization
Štěpánová, Berta ; Kocianová, Renata (advisor) ; Eger, Ludvík (referee)
Dissertation deals with an analysis of an adaptation process in a small organization. It handles placing of the adaptation process into a context of human resources activities. Individual areas of the adaptation are specified - working adaptation, social adaptation and adaptation to a company culture. Also aims of the adaptation, factors influencing the process of adaptation in the company, planning and management of the adaptation are specified. The process of adaptation, elements and tools used during creation of the adaptation process are described. The dissertation includes the survey analyzing the process of adaptation in small organizations and describes the specifics identified.
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Human Resource Management in Non-profit Organizations - the Specifics and Successful Practices
Herzogová, Ivana ; Vrzáček, Petr (advisor) ; Swiecicki, Irena (referee)
diplomové práce Studentka: Bc. Ivana Herzogová Vedoucí práce: Mgr. Petr Vrzáček Přesný název DP: Řízení lidských zdrojů v neziskové organizaci - specifika a dobrá praxe Název DP v anglickém jazyce: Human resource management in non-profit organizations - the specifics and successful practises Abstract This work focuses on human resource management among non-governmental, non-profit organizations (NGO's). Attention is paid to the particular individual activities of the manager in this area and also to personnel strategy. The general aim of this work is to offer some practical information to the manager in this type of organization. The theoretical section of this work contains the definition of human resource management and its importance. There is also a practical guideline how to prepare personnel strategy and how to execute all of the particular activities. Planning of human resources, recruitment and selection, training and adaptation, evaluation and rewards, education and development and discharge are covered. The empirical section utilizes methods of combined research to evaluate the successful personnel activities of NGO management (in the research region). The author finds through the quantitative section of the research some "good managers" and observes how the respondents evaluate the...
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HR Policy in the Transport Enterprise
Coufalová, Veronika ; Adamec, Karel (referee) ; Černohorská, Lenka (advisor)
The Diploma thesis is focused on improvement personnel management in PESTAN company. At first is described the theoretical knowledge regards to personnel activities in small and middle companies, which was processed on basis of specialized literature. In the next part I characterized PESTAN company and analyzed its personnel activities. On basis of gained knowledge I determined proposals focused on improving a current situation.
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Personnel Management in an Individual Business Entity
KRAUSOVÁ, Michaela
The bachelor thesis is focused on personnel management and its activities in a small enterprise. The thesis is divided into two main parts theoretical frame work and practical part. In the theoretical frame work, several possible terms from the field of personnel management are explained. Personnel activities, which are analysed in the practical part, are described here. At the beginning of the practical part an individual business entity is briefly introduced, including development of its economic activities and the process of employment. Next, it focuses on analysis of personnel management and its activities. In the last part some proposal of changes of personnel management are created.
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The analysis of personal activities provided in the selected SME
Prasniakova, Valeryia ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
The work is dedicated to personal activities provided in the SME. The main aim of this thesis is to conduct the description and analysis the effectiveness of human resource management in the selected SME, the assessment of personnel activities and recommendations creation for improving personnel policies in the company. The work is divided into theoretical and practical parts. The first part is dealing with basic concepts related to personnel activities in the company. In the second part of the thesis author explored the personal activities in a selected company.
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Personnel activities of a hotel receptionist
Martinková, Petra ; Jenčková, Jiřina (advisor) ; Indrová, Jarmila (referee)
The aim of this thesis is to analyze the operation of a hotel reception in a specific hotel in Prague, consequently to raise weaknesses and shortcomings of personnel activities of receptionists and to propose solutions to identified problems. The information needed for the analysis was obtained from a survey among receptionists and from the interview with Front Office manager of hotel Villa Schwaiger. The personnel activities and human resources management are compared with the theory derived from technical literature and journals.
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Analysis of personnel activities in the small company MSC-REHA
Salaj, Michael ; Legnerová, Kateřina (advisor) ; Stříteský, Marek (referee)
The aim of this Bachelor's Thesis is primarily to analyze selected personnel activities in the small company MSC-REHA, then to evaluate these activities, to identify strong and weak aspects of human resources and finally to suggest any applicable optimization if possible. The theoretical part of this thesis focuses on the main conceptual apparatus, such as a small company and its characterization, human resources and some selected personnel activities -- employee recruitment, evaluating employees, motivation, benefits and corporate culture. The practical part contains an analysis of specific personnel activities, an evaluation of them, comparison with the theory and employees' and human resources workers' opinions and suggestions of a possible improvement.
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Assessment of personnel work in the mining company
Issenova, Altyn ; Legnerová, Kateřina (advisor) ; Šmíd, David (referee)
The aim of this Bachelor's Thesis is to analyze selected personnel activities in the company Orion Minerals. Furthermore, to evaluate these activities and suggest their optimization. The theoretical part includes basic concepts and description of certain personnel activities. In order to write the theoretical part I used technical literature and my own knowledge gained by studying at university. The practical part describes how personnel activities are under way in the company. Required information has been identified on the basis of interviews with the management and personnel manager, studying internal documents and observation the personnel officers' work during my practical work. In the final part of the thesis I described the advantages and disadvantages of the company from my point of view, then a number of recommendations were suggested. Also were compared ascertained facts with theoretical knowledge.
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