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Proposal of Development of Internationalisation Strategy to Mexican Market of the Company Heinrich Huhn
Andrlová, Zuzana ; Skulec, Rastislav (referee) ; Zich, Robert (advisor)
Předložená diplomová práce „Návrh rozvoje internacionalizační strategie společnosti Heinrich Huhn na mexickém trhu” je založená na identifikaci kritických faktorů ovlyvňujících volbu konkrétní mezinárodní formy vstupu. Teoretická čásť je zaměřená na otázku globalizace a internacionalizace, její strategie a forem vstupu. Analytická čásť zahrnuje analýzu interního podnikatelského prostředí firmy Heirich Huhn, přehled odvětví, analýzu externího mexického prostředí, které sú následně shrnuty v analýze SWOT. Poslední čásť nabízí návrhy a doporučení založená na konsolidaci předložených analýz.
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Internationalization of Company EPRIN, spol. s r. o. on Slovak Market
Bártek, Ondřej ; Jelínek, Jan (referee) ; Zich, Robert (advisor)
This diploma thesis is focused on the possible forms of internationalization. The aim is to propose possible strategies of internationalization of EPRIN, spol. s r. o. company on Slovak market. Theoretical resources deal with the explanation of different approaches to internationalization and possible forms of entry into foreign markets. After the theoretical resources follow analysis of the current state, where company is described, are made analyses and is summarized its competitiveness. On the base of finding is suggested a possible strategy to reach foreign market, which should bring new customers, to help raise the profile and reach out to other markets.
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Creation of Foreign Branch of the Company
Novák, Ladislav ; Sedlář, Roman (referee) ; Koráb, Vojtěch (advisor)
The topic of the thesis is the comprehensive proposal for establishing foreign branch of the company in the Baltics with a distribution network across the countries of the region. The theoretical part is focused on basic information regarding the legal requirements in the countries concerned. Practical part deals with the specific formation of a subsidiary and commissioning.
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Aspen Aerogels: Internationalization of Nanotechnology-based Insulation Materials
Vastušková, Valéria ; Koláček, Michal (referee) ; Chalupský, Vladimír (advisor)
Táto diplomová práca je zameraná na analýzu a následné vyhodnotenie trhu v Juhovýchodnej Európe z hžadiska potenciálu a možnosti budúceho investovania a pôsobenia firmy Aspen Aerogels v tomto regióne. Firma Aspen Aerogels má vedúce postavenie vo vývoji a výrobe materiálov pracujúcich na báze nanotechnológie známe ako aerogely s unikátnymi vlastnosťami. Prvá časť diplomovej práce je zameraná na popis teoretickej problematiky, ktorá rieši otázky marketingu, analýzy trhu a internacionalizácie. V druhej časti je kladený dôraz na praktickú analýzu firmy a prostredia. Posledná časť je zameraná na celkové vyhodnotenie potenciálu Balkánskeho trhu a autorove odporúčania, či je Balkánsky trh vhodný na vstup pre firmu Aspen Aerogels a aká marketingová stratégia je vhodná.
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Company´s Business development strategy in terms of European Market
Heřmanová, Martina ; Pechánek, Adam (referee) ; Koleňák, Jiří (advisor)
There is a rising number of companies, which have to face the appeals of International Markets. It is not possible to stop the economic development in many sectors of the market. When the company wants to keep it´s lasting existence and success it is not sufficient to concentrate on the National Market only. If the company wants to enter the International Market it is necessary to assure a processing of appropriate analyses. Entering the International Market brings both the business opportunities and the mature market threats as well. The submitted Master´s thesis describes the partial activities – planning, supervision, organization and human resources management.
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Analysis and design of an application for CIC o.p.s.
Vu Quoc, Dat ; Pavlíčková, Jarmila (advisor) ; Günter, Vladislav (referee)
Bachelor thesis deals with a plan and an analysis of application for an organisation The Centre for Integration of Foreigners. In the first part is outlined theoretical basis about history of Android and its versions, after that terms localization and internationalization are explained as application will be used by many consumers with different language skills. In next part of bachelor thesis is assessed current condition of web pages of CIC organization and is conducted analysis of the market from two sides of view. Firstly, analysis of the organizations that offer development of application and secondly, analysis of applications available at the moment in the market. In order to find out requirements to application of future consumers survey research will be conducted and evaluated survey research. In the last part of this thesis requirements to application are named and analysed, finally is presented a rough plan of application CZECHTACK with help of mobile screens pictures or database model.
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Effect of foreign investor entry on company's behavior
Marek, Jakub ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
This thesis focuses on the comparison and evaluation of two entry strategies of international pharmaceutical company Fagron on the Czech and Brazilian market. In the theoretical part the internationalization of companies and possible approaches to international business is summarized. I closely describe the most significant forms of entering foreing markets with emphasis on selected impacts of FDI to the receiving economy. Then I describe the basic analyses required to enter foreing market together with specifics of B2B markets and the specific scope of business of the company -- pharmaceutical compounding. After the introduction of company Fagron and its expansion strategy Buy-and-Build I proceed with the analyses of particular entry strategies on the selected markets with the emphasis on their strategic goals, specific impacts and meeting the goals. This part draws from carried out in-depth analyses of the selected markets, which were moved to the appendices due to the limited scope of work. In the last chapter the above-mentioned market entries are compared, with the focus on the most important similarities and differences, and subsequently evaluated.
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The comparison of export policy in the Czech Republic and Finland
Kašná, Jana ; Müllerová, Františka (advisor) ; Sváta, Zdeněk (referee)
This Master thesis' aim is to compare the export policy in the Czech Republic and Finland. The foreign trade of the Czech Republic and Finland is analyzed in the first chapter with respect to the territorial and commodity structure. The second chapter deals with the export policy of the Czech Republic, its development, conceptual solution and institutional background. The third part describes the export policy in Finland. Both policies are compared in the fourth chapter based on their defined goals, priorities and tools that are being used. The final part of this chapter analyses the export promotion from the Czech and Finnish SME's point of view.
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