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Marketing Communications and Efficiency of Marketing Communication of the Dance School Hes
Dolák, Martin ; Vávra, Oldřich (advisor) ; Taraba, Jan (referee)
The theoretical part of the thesis is dedicated to a review and an assessment of a communication mix and a marketing communication. There are described the particular components of the marketing mix, the attributes of the services marketing and the tools used for the marketing research. The practical part of the thesis is focused on analysis of a current state of the communication of TŠ Hes and its rival companies. The aim of the work is to reveal the weak spots of the marketing communication and subsequently to provide a solution through a realization of particular marketing actions. The main effort is dedicated to improve the ability to attract new clients. The conclusion provides an evaluation of the marketing interventions and additional suggestions for an improvement of the marketing communication of the TŠ Hes.
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Usage of videomarketing in presentation of tourism destinations on the internet
Petkov, Michal ; Herget, Jan (advisor) ; Kvítková, Zuzana (referee)
This thesis primarily focuses on usability of video in tourism destination online marketing. Main aims are analysis of video usability modes and testing of online video ad effectiveness. Thesis also evaluates overall advisability of using videomarketing tools in destination marketing. The first chapter describes international tourism and some important tourism terms related to the overall topic such as destination, image and destination marketing. The second chapter contains facts about key internet trends and their use in tourism industry. There is also part dealing with mutual influence of internet trends and tourism consumers' behavioural shift. The third chapter presents the analysis of roles and usability modes regarding online video. In the fourth chapter there is a test of banner advertisements effectiveness consisting of video and non-video banners data comparison. Results show possible usage modes of videomarketing for destination. User generated content with video, social networking and review systems were identified as key tools for combining with online video and thus enhancing online destination marketing. These topics are also considered as the most suitable for further research. Data testing results point out higher effectiveness of ads with video content when compared to non-video content ads.
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Examination of a witness in civil proceedings
Vobořilová, Tereza ; Smolík, Petr (advisor) ; Zoulík, František (referee)
62 The Examination of a Witness in Civil Proceeding RESUMÉ The theme of my paper is an examination of a witness in civil proceedings. This institute is quite common in trial by court, during the process of evidence. During the process of evidence past events are being reconstructed and means of evidence, which number isn't definite, are used. One of the means of evidence, quite a frequent one, is the mentioned examination of a witness. I chose this theme because of the branch of law which it refers to and also because this institute appears to be multispecial, as it is applied not only in civil law, but also in other fields such as psychology or sociology. Study of this issue therefore enabled me to look into these branches and so in my paper I tried to partly cover other fields as well. At the beginning of my paper I deal with development of this means of evidence, as its' usage was common long time ago. This institute was highly regarded in the old Roman law because of its' verbality. Subsequently, the written form predominated and therefore the testimony of a witness was not of such significance as documents. Over time when verbal testimony was more often used, it was again brought to the fore and by gradual historical development it gained its' current form. The witness person itself is the focal issue...
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The roles of leading articles in presen czech magazines ilustrated on monthly published CosmoGIRL! and Cosmopolitan
Jandíková, Eva ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
Master thesis called "The roles of leading articles in present Czech magazines illustrated on monthly published CosmoGIRL! and Cosmopolitan." aims through stylistic analysis to describe the transformation of the journalistic genre of newspapers editorial into the current magazines editorial. Typical editorial, which was published in the Czech Republic before 1989, presents an administrative official text without using of any attractive language forms, contemporary magazine editorial uses more attractive language expressions ant it tries to gain the personal contact with reader. Thesis characterise typical features of newspaper editorial. The most important is analytical part, which analyses texts of Cosmopolitan and CosmoGIRL! editorials. On the basis of this stylistic analysis we can describe common and divers forms of newspaper and magazine editorials. We placed emphasis also on content and formal form, language form, and included ideology. Common and diverse forms were also characterized in case of two analysed periodicals. The outcome is a comprehensive picture of development of editorials and they role in contemporary Czech magazines.
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Structural Analysis of Steel Members in Fire
Runštuková, Monika ; Kytýr, Jiří (referee) ; Gratza, Roman (advisor)
This thesis deals with solution of steel members under fire conditions. The goal of the thesis is to examine and compare unprotected steel members with steel members protected by different types of passive protection. Calculation is performed according to applicable design standards. ANSYS software is used for thermal and structural analysis.
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Comparison of students' performance at the beginning and upon completion of their simultaneous interpretation training course
Renner, Jakub ; Čeňková, Ivana (referee) ; Jettmarová, Zuzana (referee)
The thesis aims to di scover any possible relat ionships between the capaci ty of working memory and the abi l i ty to interpret features of modal i ty. Based on this aim, the basic concepts determining the approach to the above quest ion are out l ined (working memory, modal i ty) . An experiment is conducted which on a populat ion of nine subject s invest igates the development of the capacity of working memory (memory span test ) and the abi l i ty to interpret features of modal i ty during the course of interpretat ion t raining (simul taneous interpretat ion of an Engl ish text wi th high incidence of modal i ty). On a populat ion of three subjects a fol low-up experiment invest igates the capaci ty of working memory and the abi l i ty to interpret features of modal i ty of experienced interpreters. Based on an analysis, evaluat ion and stat ist ical processing of the experimental resul ts, the thesis determines that working memory capaci ty and the abil i ty to interpret features of modal i ty may be related. The quant i tat ive research is supplemented by a discussion moving away f rom a purely pos i t ivist paradigm towards the interpretat ive (const ruct ivist ) paradigm; this discussion then out l ines problemat ic areas where further research could cont ribute towards a bet ter understanding of...
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Invitation to tender in public procurement in the light of ECJ case law
Obr, Tomáš ; Plíva, Stanislav (advisor) ; Horáček, Tomáš (referee)
Title of thesis: Awarding public contracts in the light of judgements of the European Court of Justice Legislation on public procurement in the Czech Republic must be interpreted in the light of EU legislation and judgments of the European Court of Justice (ECJ) that are not generally binding but play a vital role in influencing the lawmaking, interpretation and filling in gaps in the current procurement law. Position of the ECJ is indispensable in this regard. This thesis aims to analyze some of the judgments of the ECJ relating to the selected institutes of public procurement. The aim is not to create a complete review of all judgements falling on concrete institute of public procurement but rather better to understand the conclusions of the ECJ. Therefore more attention is paid to the analysis and detailed description of the factual state of selected cases. This thesis is processed with respect to legal status at 17 June 2010. Chapters 1 to 3 contain a brief overview of the legislation on public procurement in the EU and the Czech Republic. Their job is not to give a complete overview of this legislation, but only introduce the reader to the extent that he needs for this issue. Chapter 4 is a special section of this thesis and its sub-chapters deal with selected institutes of public procurement....
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A four-part song of modern man: Czech translations of Walt Whitman's "Song of Myself"
Kalandra, Jan ; Kalivodová, Eva (advisor)
This thesis analyzes Czech translations of Walt Whitman's poetry, especially of his central poem, Song of Myself. The main aim of the paper is to provide translation analyses of all four complete Czech translations. Some fragmentary translations are also mentioned, and a basic overview of Czech secondary literature on Whitman's work is provided. The main body of the thesis is divided into three chapters. Chapter One describes Whitman's life and work in the context of his time, as portrayed in secondary literature. It concentrates on features reflected in the text of Song of Myself, including literary influences and censorship that influenced the work. It also sets out a hypothesis of possible censorship influences on the single translations. Chapter One continues with a detailed analysis of main structural features of Whitman's poetry, as reflected in Song of Myself. The features are contextualized with the main literary theories of the time and with Whitman's individual aesthetics. The structural features are sorted according to linguistic levels they belong to. This assortment is then used as a framework for the analyses in Chapters Two and Three. Chapter Two provides a detailed analysis of the translations in two selected sections of Song of Myself. The translations are compared to the original and one...
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Common features of Athletic and Football Fitness Training
Pečonka, Robert ; Korbel, Vladimír (referee) ; Jebavý, Radim (advisor)
Title: Common Features of Athletic and Football Fitness Training. Objective: The objective was to find out, through a 15-item survey, whether amateur football league coaches apply principles of fitness training enhancing motor skills and use athletic conditioning in their training sessions. Methods: The research was conducted through survey consisting of 15 questions. Results: The results describe a fitness training enhancing motor skills in amateur football and athletic exercises used at this level. Key words: Athletics, football, fitness training, motor skills, amateur level, training.
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The development of feminist criticism of Charlotte Brontë's novel Jane Eyre: the unusual romance by the Parson's daughter that sparked the literary rebellion
Ondrušková, Andrea ; Beran, Zdeněk (referee) ; Nováková, Soňa (advisor)
In 1847, when Charlotte Brontë was writing Jane Eyre in Haworth parsonage and secretly dreaming of her literary career, not even in her wildest dreams could she have imagined what a life and what a variety of meanings female critics would once give to her first novel, and that one day she would be even studied as one of the female writers who helped to spark the women's literary rebellion and her Jane Eyre would be celebrated as a feminist classic. After all, this is what the fascinating story of this unusual romance has turned out to be. As my thesis has revealed, ever since its publication Jane Eyre has always drawn the attention of female critics. The first woman whose opinion about the novel was publicly heard was the Victorian reviewer Elisabeth Rigby. Interestingly, unlike female critics who came after her, she was not delighted by the appearance of this novel but on the contrary, she felt fully alarmed by it. She condemned it on both moral and religious grounds, disliking Jane's rebellion against the established order, as well as her sympathy towards the poor and the oppressed. Her opinion was nothing unusual concerning the fact that she was both a member of the upper class and a conservative. Yet, what was rather astounding was that as a woman allowed to write, she questioned the propriety of female...
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