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Marketing Strategy TV Z1
Votrubová, Vendula ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.
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A comparison between Czech and Slovak right-wing polities development from 1990 up to date
Boháčová, Anna ; Just, Petr (advisor) ; Jüptner, Petr (referee)
This theses is concerned with the origin and development of right-wing political parties in the Czech Republic and Slovak Republic during 1989-2006. At first, basic terms such as political party or a partial system are defined. Afterwards a concept of right-wing and left-wing is briefly defined. The theses shortly addresses a form of electoral system which notably influences the partial system. Year 1989 was an important year for the evolution of political parties in both countries, it was a year when anti-communist movements arised. Later on, most important right-wing entities originated from them. In the Czech Republic the rights were in power from 1990 till 1998. The election in 1998 ended in a stalemate and a nonstandard agreement between two ultimate rivals - right-wing ODS and left-wing CSSD was signed. After the election in 2002, the parties again operate along the axes of right-wing and left-wing. Slovakia went through more complicated development since authoritarian HZDS was in power and did not admit democratic right-wing entities any share of power. After 1998. when wide governmental alliance was established, a period of standardization of political system in Slovakia has began. Finally the theses focuses on cleavages in a society which importantly influence the form of partial systems and which...
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The Importance of the Streetwork and Streetmobil Projeets in the Drop In
Matějovská, Ada ; Dočkal, Jan (advisor) ; Holečková, Alice (referee)
The main topic of this work are two exchange programs - Streetwork and Streetmobil I which are organized by the Drop In Foundation. These two street programs are very often the first services which a drug user meets. The target population of this type of services is the so called hidden population, with minimum motivation to seek proffesional assistance and to solve their problems. Both programmes are focused on minimizing the health nad social risks and the negative impacts of drug misuse for users themselves and for the society. The aim of this work is to describe how these programs work, what the differences between them are and why they are so important. Powered by TCPDF (www.tcpdf.org)
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A contrastive study of means expressing necessity in English and Czech
Šimůnková, Renata ; Hajičová, Eva (advisor) ; Dušková, Libuše (referee) ; Huschová, Petra (referee)
The dissertation investigates the structures of the semantic field of necessity in English and in Czech on the basis of means of expression found in eight works of contemporary fiction (four English books, four Czech books and their published translations). The aim of the thesi s is first to describe the structure of the semantic field in each individuallanguage and then compare the acquired data, determine the similarities and differences and discuss the potential causes of the differences and their consequences in connection with the accurate expression of necessity in both languages. The dissertation consists of three main parts: theoretical, empirical and the conclusion. The theoretical part is outlined as a broad general introduction into the problems of modality and then specifically of necessity. Apart form the delimitation and interpretation of the general concept of modality it focuses on the means of expression of necessity used in English and Czech and their comparison. In the empirical part the individua! means of expression found in the fiction are first discussed and compared within each individuallanguage (e.g. the distinctions between must and have to, or mustn 't and can 't are discussed in detail) and then between the two languages. The conclusion offers brief summaries of the outcomes of...
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Three chapters on the issue of the Czech as a foreign language (didactic point of view)
Vojanová, Markéta ; Confortiová, Helena (advisor) ; Šebesta, Karel (referee)
Zdrojem inspirace mi byli moji zahraniční studenti češtiny žijící bud' krátkodobě, nebo dlouhodobě v České republice. Ve všech uváděných příkladech se jednalo o cizince, kterým je více než 25 let. Česky se začali učit z vlastní iniciativy, nikoli z profesní potřeby. V první kapitole uvádíme ukázky prací cizinců, kteří češtinu užívají zejména mimo svoje zaměstnání, a to pouze v mluvené podobě. Tito cizinci jsou Neslované, neovládají jiný slovanský jazyk a nestudují obor čeština pro cizince. Pro vypracování úkolú spojených s náročnými texty ve třetí kapitole jsme však museli oslovit pokročilé studenti češtiny pro cizince (dále jen ČC). Tři z nich vystudovali český jakyk na vysokých školách v Regensburgu a ve Vídni. Tato práce vychází z mých zkušeností s výukou zahraničních studentú. Opírá se o poznatky z výuky češtiny pro anglicky a německy mluvící cizince, dále pak pro Holanďany, Argentince a Nory. Cílem této práce bylo stručně zpracovat tři rúzná témata týkající se ČC: zaměřit se na vybranou problematiku z didaktiky češtiny pro cizince (didaktické zásady ve výuce cizinců, výklad české gramatiky a sociokulturní složky, rozdíly mezi psanou a mluvenou češtinou podle rozboru ukázek prací zahraničních studentú). Dalším cílem bylo popsat rysy učebnic vhodných pro Neslovany a zpracovat téma, které se týká...
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Bank charges related to the current account
Mazancová, Hana ; Hradil, Dušan (advisor)
This bachelor thesis named "Bank charges related to the current account", describes banking facilities and charges, which are offered to current account. This thesis aim is the description of primary bank charge types and their comparison among selected Czech banks. The outcome is to choose, which bank offers its services cheaper and then to find the possibility, how to decrease bank charges. The way how to achieve the result, is to analyse bank tariffs and to create fictive bank client.
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Hatha Yoga Trends Practised in the Czech Republic at the Present Time and Their Suitability for Disabled People
Farová Gilová, Kateřina ; Hátlová, Běla (advisor) ; Stackeová, Daniela (referee)
Název: Směry hathajógy v současnosti praktikované v ČR a vhodnost jejich využití u tělesně postižených Hatha Yoga Trends Practiced in the Czech Republic at the Present Time and Their Suitability for Disabled People Cíle práce: Ve své práci bych ráda nejprve vymezila pojem hathajógy jako takové. Z vlastní zkušenosti vím, že minimálně v laické veřejnosti bývá tento termín často velmi nejasný. Dále bych ráda popsala směry hathajógy praktikované na území České republiky. Hlavním směrům hathajógy bych se pak ráda věnovala podrobněji. Chtěla bych popsat jejich rozdíly, přednosti i negativa, účinnost na pohybový aparát a držení těla a vhodnost jejich užití u různých skupin zdravotně postižených. Metody: Pozorování Rozhovor Anamnéza Výsledky: Dle mého pozorování pro potřeby tělesně postižených je nejlépe využitelná a vhodná Jóga podle Iyengara. Využitelný je i systém Jóga v denním životě. Klíčová slova: Jóga, hathajóga, ásana, Jóga podle Iyengara, Jóga v denním životě, Vinyasa Ashtanga Yoga 2
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Perception of death in persons with developmental disabilities
Štaffová, Kristýna ; Šiška, Jan (advisor) ; Šumníková, Pavlína (referee)
The goal of bachelor's thesis is to describe persons with developmental disabilities who encountered death in their life. I will describe in detail their perception of death, their conceptions of death and feelings raised by death of o loved one. I expect to gain different data from major population. I will point out these differences, though I will proceed from thanatology. The goal of my bachelor's thesis is to describe how people with developmental disabilities respond to death in their surroundings. I will employ general science methods of analysis, comparison and synthesis of literature. Key words Persons with developmental disabilities, dying, death, bereaved, deceased, thanatology, mourning, grieving, grief
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The comparison of neoclasical and keynesian economics of unemployment
Vinterová, Michaela ; Janíčko, Martin (advisor)
Abstract The aim of my bachelor thesis is to describe in detail the main differences between neoclasical and keynesian theory of unemployment. The first part consists of essential premises of neoclasical theory (being represented mainly by its so called Cambridge School) and narrow desription of their approach to the problems of unemployment. Equally I focus on these premises and find out their consequences for the labour market. In the second part of my thesis, I similarly like in the first part describe the theory of unemployment elaborated by John Maynard Keynes, which could be, at least in general, found in his famous book The General Theory of Employment, Interest, and Money. I would like to aim on the fundamentals, which led Keynes to this theoretical approach and try to find out some of their consequences. In the last part, I am comparing the key determinants of both theories and putting forth their similarities and differences.
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