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Virtuální operátor jako nový typ poskytovatele telekomunikačních služeb zákazníkům.
Štěpán, Marek ; Špaček, Miroslav (advisor) ; Hofrichter, Kamil (referee)
The primary objective of the master's thesis is to identify and to characterize following action steps, which lead to establish a virtual network operator as a new start-up company. Firstly, a virtual operator is characterized from a technical point of view and as an innovation. Czech telecommunication market is compared to foreign markets by its price level. The power of market competitors was described and market gaps were identified. A project founding a virtual network operator was made to support the main objective of the thesis. General action steps were identified and commented after the project part of the thesis.
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Place and the role of a risk management strategy in the system of organization crisis preparedness
Mahdalíková, Miriam ; Antušák, Emil (advisor) ; Mejdrech, Vlastimil (referee)
The bachelor thesis discusses an importance and a position of the risk management strategy in a corporate strategy, which also forms the basis of organization crisis preparedness. The theoretical part focuses in the corporate strategy and its hierarchical structure, from which can be defined the place and the role of crisis management strategy. A part of the crisis management strategy, risk management strategy is further described in the thesis with its main components as well as the business continuity management strategy. Consecutively, a question of organization crisis preparedness with its two dimensions - factual and human is clarified. The practical part suggests a methodical procedure that includes continuity of steps needed to create and formulate the risk management strategy in a small and medium enterprise.
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Diversification of production and business strategy
AMEROVÁ, Veronika
This dissertation is written on the company belonging to the group of the world largest producer of passenger cars and light trucks.There were identified major problems during last few years. During the first half of 2006 there was announced a sale of 51 % of company to an investor. The original mission was to serve and support sales of concern brands. The new shareholder is an investment corporation and has already announced the expectation of high increase of volumes and also the level of profitability. The subject of this dissertation is to provide Strategic analyze and redefine the Business Strategies of the selected Strategic Business Units in accordance with new needs and requirements related to the new investorś entry.
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Managment of Company enteprising in Logistics
CHADTOVÁ, Petra
This graduation thesis is concerned with managment of company called R. Braun Internat Spedition ltd., which is carrying business in logistics, between 2004 and 2006. Thesis deals with its contemporary economic problems and proposes some possibilities how to improve business results in future too. Common analytic proceedings evaluating managment of studied company were used in this dissertation. All the results of analyses were used immediate advancements and modification of R. Braun Internat Spedition ltd. corporate strategy.
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Corporate strategy
REK, Martin
The principal objective and purpose of the thesis is to evaluate the company{\crq}s strategy and the suggestions of possible relevant adjustments and changes. Two separate divisions have been analysed in the company: division A and division B. The analysis of both divisions has been executed between 2005 and 2007. Certain anticipations of the future development have been determined on the analysis{\crq}s base. The anticipations are nevertheless influenced by the exterior and interior of the company. Three possible alternatives of the future development have been set up: the realistic, pessimistic and critical ones. These three alternatives have however the same purpose {--} to achieve the profit in both divisions A and B, or to achieve at least the level of costs where the incomes of the individual divisions are able to cover the total costs of the individual divisions.
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Strategy of corporate MHP in the Eastern European market
Chornopyshchuk, Andriy ; Halík, Jaroslav (advisor) ; Jirek, René (referee)
MHP (Myronivsky Hliboproduct) is one of Ukraine's leading agro-industrial companies. MHP primarily focuses on rearing chickens. The group grows its own grain to supply its fodder mills; produces feed for its two breeder farms and four chicken farms. MHP undertakes the entire production cycle, from chicks to mature birds to finished product and its distribution with own fleet of trucks. The main objective of this bachelor thesis is analysis of present corporate strategy, which also includes PEST(E) and SWOT analyses.
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Corporate style in the view of expansion of corporations on the internet
Brejla, Tomáš ; Krsek, Libor (advisor) ; Horný, Stanislav (referee)
This work is about corporate style, especially about corporate style of internet corporations. In a first part of the work, the corporate style is analyzed from theoretical point of view. It's described the fundamentals of corporate style, its dimensions, differences between corporate style of small and big corporations. Then is described the principle of a creation of corporate style from international point of view, which means the rules, which need to be respected when the corporate style is used in many countries and cultures. In the work are also introduced and compared the suppliers of corporate style from today's point of view, which means what are the possibilities of big suppliers and what are the possibilities of individuals. In the end of the first part there are briefly introduced elements of corporate style, fundamentals of every good corporate style, and trends which could be seen in their design today. The second part of the work is about corporate style of corporations on the Internet. As first are introduced the marketing principles of the Internet, which means types of the corporations and their reasons and possibilities of presentation on the Internet. Than is described the different principle of corporate style on the Internet and than is made an analysis of every single element of corporate style on the Internet (alike as it was made in the first part of the work). It describes different principles of creation of these elements and there are described today's trendy again. In the end of the work is make assessment of different principles in the creation of the projects of corporate style on the Internet and out of Internet. It's also told a very light solution of the optimal situation. The whole work is full of picture samples, which should help the reader to make an image about the things described in the text.
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Modern information and corporate strategies
Laš, Jan ; Voříšek, Jiří (advisor) ; Lucký, Martin (referee)
The goal of this paper is to explore corporate and information strategies, focus is put on new and modern business models. I accentuate alignment between corporate and information strategy. Theoretical overview of corporate and information strategies is followed by description of modern trends that were discovered by author. All new trends are analyzed from IT and business point of view. Some trends are demonstrated on real companies in the paper. The analysis consists of corporate strategy and searching for the way how IT can support business and how to be in alignment. Two types of companies are included. First type is company that built up business model based on IT/ICT strategy. The other type includes companies that are running business for longer time and new IT/ICT strategy deployment or better alignment between strategies brought improvement and better market position. The paper includes basic model representing strategic management that is presented at the end. This gives an overview to all readers how the process goes from corporate and information strategy to application portfolio. The paper is destined for professionals and nonprofessionals who are interested in modern strategies. It is also useful for IT/ICT managers when working on own strategies.
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Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies
Kouba, David ; Kovář, František (advisor) ; Vacek, Oldřich (referee)
Partial Strategies of an Enterprise - marketing, sales, business, economic, financial, personnel, investment and other strategies
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