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Optimization of Marketing Mixes in Sports Facilities
Hejdová, Anežka ; Kotáb, Jiří (advisor) ; Krpálek, Ladislav (referee)
The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.
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Analýza marketingové komunikace a strategie Fitness Contours
Merta, Jonáš ; Horová, Olga (advisor) ; Hochman, Jiří (referee)
The thesis analyzes marketing communication of Contours fitness by using theoretical background. The aim of the thesis is theoretical description and analysis of communication tools. Based on situational analysis the thesis evaluates the effectivness of communication mix and suggest measures to its optimalization. The outcome of the thesis is theoretical description of communication mix of the company, newly established communication objectives and analysis of communication tools with emphasis on communication effectivness.
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Use marketing methods to hairdressing studio
Zyková, Lucie ; Procházková, Markéta (advisor) ; Jenčová, Lucie (referee)
This thesis deals with the marketing methods applied on hairdressing salon, specifically Black & White hairdressing studio. The work is divided into two parts. The first part describes the theoretical concepts such as marketing, marketing services or marketing mix of services. The second, practical part, deals with the origins and current activities of Black & White studio. In content of the second part are examined the strategic objectives of company. I applied on hairdressing services marketing mix tools. I also analyzed the competitive environment. Based on information collected from marketing research, I proposed the concept of further development of their own.
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Analysis of marketing mix in Komerční banka, a. s.
Rozsypalová, Kristýna ; Skokanová, Dagmar (advisor) ; Hodzic, Faris (referee)
This bachelor thesis deals with marketing mix of services in joint-stock company Komerční banka, a. s. The aim of the thesis is to analyse marketing mix of services in Komerční banka, describe specifics of marketing mix of services in bank companies and explore satisfaction with marketing mix of services in Komerční banka. This work is divided into four parts: prolog, theoretical and methodological part, practical part and conclusion. Theoretical and methodological parts contain analysis of literature dealing with marketing mix and marketing research. Practical part consists of analysis of the current composition of marketing mix in Komerční banka, a. s. and marketing research of customer satisfaction. The conclusion gives summary of marketing mix in Komerční banka, a. s. and recommendations for improvement of marketing mix.
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Analysis of the chosen company and suggestion of possible solutions
DĚKANOVSKÁ, Kamila
The aim of the work on the topic "Analysis of the selected company and suggestion of possible solutions" is to analyze the production, to be able to descibe the process of providing services. The marketing mix, through which the company seeks to achieve the objectives set out in the market. Porter's five forces model is for mapping the competitive environment and SWOT analysis is for a comprehensive description of the firm's position. Based on the results of analyzes and information gathered, there are suggested changes to improve the current situation.
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Marketing mix of fitness Spot Centrum Budokan
Růžová, Monika ; Procházková, Markéta (advisor) ; Šádek, Milan (referee)
The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.
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