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Revenue Management of Hotel Chain
Magnusová, Mariana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of this Bachelor thesis is the analysis of the effectiveness of Revenue Management in selected hotels of the hotel chain CPI Hotels. Through the theoretical knowledge author analysed the comprehensive methods and approaches of the Revenue management used in the hotel industry. The entire theoretical part summarizes the most important facts of the Revenue Management. The second, practical part is focused on more detailed analysis of the Revenue management approaches. Deeper are analysed results of the hotels in a period of five years, which are also compared with the overall average performance of the Prague market. Following information of selected indicators and used methods in last subchapter presents the evaluation and possible suggestions to improve the efficiency. The individual views of the improvement have especially subjective attitude of the author and may therefore be considerably limited with hers experience. These proposals could have a positive impact on the hotels management of increasing their occupancy and revenue optimization.
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The Ability of the Financial Statements of Insolvent Companies to Provide Reliable Information
Hospodka, Jan ; Randáková, Monika (advisor) ; Bokšová, Jiřina (referee)
This thesis aims to analyse the financial statements of entities that filed for bankruptcy in 2015. Firstly, the theoretical part of the thesis provides explanations for technical jargon in relation to insolvency and subsequent proceedings in relation to entities that went bankrupt. Secondly, it also elucidates related legislation through analysis of particular items in financial statements - the balance sheet and the profit and loss statement - to determine the problematic indicators within these statements that can aversely influence the ability of financial analysis to provide accurate and reliable information regarding the financial health of the entity. Finally, the last theoretical chapter addresses the advantages and limitations of the particular financial ratios and analysis that is used in the subsequent practical part of the thesis. The goal of the practical part of the thesis was to determine the ability of the analysed financial ratios to provide reliable information to shareholders and third parties to assess company health, and also scrutinise potential limitations. Since the thesis focuses on bankruptcy, the researcher analysed financial statements from three years prior to their bankruptcy. The aim was to determine whether the analysis, and in particular, which financial ratios could raise red flags and predict the nearing financial difficulties these entities were about to endure.
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Analysis of the approaches of Central and Eastern European countries towards their membership in the Banking union
Samuelis, Tomáš ; Dvořák, Petr (advisor) ; Fleischmann, Luboš (referee)
The goal of this thesis is to analyze the approaches of countries in Central and Eastern European region towards their membership in the Banking Union. The selected topic has been investigated based on structural characteristics of the banking sectors of the impacted countries. The comparison of these characteristics resulted in identification of inconsistencies between the 2 standpoints (Opt-in and Opt-out). The thesis monitors the motivation of banks in choosing or changing the legal form of 'their' banks in host markets. The work identifies areas in which the host government can act to prevent banks from converting into branches, thus retaining the regulatory powers in local authorities. The thesis in the first 2 chapters maps the first and the second pillar of the Banking Union, Single Supervisory Mechanism and the Single Resolution Mechanism respectively. Furthermore, it summarizes the results of the European Central Bank in carrying out the Comprehensive Assessment exercise.
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The transformation in tertiary sector in Czech Republic between 1989/1997/1998
Knobová, Lucie ; Jakubec, Ivan (advisor) ; Szobi, Pavel (referee)
The diploma thesis analyzes the transformation process of tertiary sector in Czechoslovakia; respectively in Czech Republic between 1989-1997/98 by analyzing the condition of this sector before 1989. The limitation is given by collapse of centrally planned economy and the economic crisis in 1997. The main objective is to idnetify and explain the profound changes in Czechoslovak, respectively Czech tertiary sector; focusing on media sector. In this thesis I will examine whether, in the period of transformation after 1989, was more successful public entity Czech television or private commercial TV Nova. I will support this analysis by research in practical part; where I will evaluate economic development, own functioning and views on both types of televisions.
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Qualitative and quantitative analysis of clay soils
Šašek, Petr ; Viani, Alberto ; Mácová, Petra
Smectite-to-illite conversion is an important mineralogical reaction that occurs during the diagenesis ofargillaceous sediment. Illite–smectite clay minerals are ubiquitous in sedimentary basins and they have been linked to the maturation, migration and trapping of hydrocarbons, rock cementation, evolution of porewater chemistry during diagenesis and the development of pore pressure. But, despite the importance of these clays, their structures are controversial. By combining layers of octahedra and tetrahedra several types of layered structures may be produced, which can form various types of clay minerals in nature. Clay minerals are divided into three main groups: kaolinite, smectite and illite. The aim of the study was to qualitatively and quantitatively analyse the clay minerals in soil samples and identification of unknown mineral found by exploration works. For this purpose XRD, Raman spectroscopy and SEM were employed.
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Behavior of bonds conditioned by negative interest rates
Biljakov, Nik ; Stádník, Bohumil (advisor) ; Galuška, Jiří (referee)
Current economic situation is characterized for deflation and low inflation, low economic growth, and low or negative interest rates, which lead to phenomenon of issuing governments bonds with negative yield. The main goal of this work is to understand the valuation and behavior of bonds with condition of negative interest rates, analyze impacts of negative rates on volatility of bonds. This work also compares the behavior of negative yields of bonds in contrast with positive yields. The contribution of this work consists in the critical evaluation of limitations of the formula for calculating the bond price to fulfill its role if the values of negative interest rates are too low.
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Statistical analysis of wine consumption preferences
Boldsaikhan, Amarzul ; Hlavsa, Tomáš (advisor) ; Svobodová, Jitka (referee)
This bachelor thesis deals with wine consumption preferences. The main aim is to assess factors, which may influence consumer behavior. The first part is devoted to the research and the rules for creating a questionnaire. I will focus on the history of wine worldwide and in the Czech Republic. Technological process of wine productions is also described in this part. The last subchapter of the first part deals with consumer behavior and with the factors, which influence the consumer when purchasing food. The most interesting questions in the practical research are evaluated graphically. The stated hypotheses are tested in this part, as well. The dataset is analyzed using categorical data analysis. According to the results the stated hypotheses are either accepted or rejected.
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Jihlava International Documentary Film Festival’s Industry Programme and Its Benefits For a Producer
Šilarová, Hana ; ŠVECOVÁ, Marta (advisor) ; Tabakov, Diana (referee)
The present thesis explores the industry programme of the Jihlava International Documentary Film Festival, as well as the ways producers benefit from it. This festival has a long-term tradition organizing programmes for film professionals. The individual components of the programme are conceived, respectively, for participants of various professions, for instance festival directors or film directors, with its main section, Emerging Producers, aimed at starting European producers.
The first part of the present work describes the history of Jihlava IDFF and the individual sections of its industry programme, while the second part compares the festival to two other ones of similar size, namely CPH:DOX and Visions du Réel Nyon, whose conceptions differ to a significant extent from Jihlava’s. The last section of the thesis, drawing in part on online questionnaires administered to Emerging Producers participants and to the producers of films competing at the festivals in question between the years 2012 and 2016, examines the contribution industry programmes bring to producers.
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I bought a shirt from a second-hand: consumer behavior of customers in stores with second-hand clothes
Trávníčková, Monika ; Šimůnek, Michal (advisor) ; Král, Pavel (referee)
The aim of the master thesis is analysis of customer´s consumer behavior in a Second hand shops in Czech Republic. My assistments is processed like a research´s replication of second hand´s life style. This was compared between American and Chinese youth, which its results were recently published in the International Journal of Consumer Studies. Firstly the research is aimed on discovering reasons, why people buy stuffs there. Secondly which concerns or limits affecting buying the used goods and if social groups have influence on a choice of goods. In the end the main result is discovering common features of consumer´s behavior and subsequent customer profiling.
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Analysis of a Marketing Communication in a chosen Czech Republic Market from the Perspective of Kotler Partial Strategy
Kouba, Václav ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The aim is to analyze the mass-media marketing communications companies in the lead, challengers, followers and nichers on Czech automotive market. The analysis will be based on data for ads on television, radio, print automakers entered the period of 2014 and informations on registration of producers in the same period. Information on the authorization together with the characteristics of each brand will be the starting basis for profiling groups of brands according to Kotler parcial strategy. Communication activities of the groups will be analyzed. Finally, it will be evaluated, whether companies communicate properly with respect to its position. Alternatively, it will be proposed recommendations for changes to this communication.
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