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Visual presentation of american presidential elections 2016 in Czech online media
Janoušková, Martina ; Láb, Filip (advisor) ; Topinková, Martina (referee)
The thesis Visual presentation of american presidential elections 2016 in Czech online media focuses on visual presentations of Americal presidential elections in various Czech online media. The first part of the thesis introduces the basic principles of political communication, trends in political marketing and the development of the use of photographs in election campaigns. The following part of the thesis describes the characteristics of online news services with focus on processing accompanying photographs. At the end of the theoretical part, two representatives of online media iDNES.cz and Blesk.cz are shortly characterized. The applied part uses the quantitatively- qualitative content analysis accompanied by in-depth interviews with representatives of Czech media to narrowly research into photographic materials with the topic of Americal presidential elections 2016 used by the news servers. The gathered data are not only compared between the servers but also before and after the revelation of the election results. At the end of the analysis, the overall photographic coverage of the American presidential elections 2016 is compared between the news services.
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Health myths Promoted by Online Media
Jeníková, Anna ; Vochocová, Lenka (advisor) ; Zezulková, Markéta (referee)
The diploma thesis deals with current media myths about health and the human body. Dissemination of myths among the general public has been facilitated by the emergence of new media that allow a multi-layered debate across social groups. Online content offers a quick source and a wide range of answers or inspiration on health and human body issues, usually without the need to indicate where the information comes from. I will focus on the discussion about detoxification of the human body in life-style online media for women. Contemporary discussions on this topic show that easy access to information has prompted a wave of so-called "self-healing" described as a situation in which people consult their health problems primarily with online content, and then, if at all, with their GP or with another expert. Although some myths have been scientifically refuted, they still have their "proponents" who can represent legitimate knowledge. The very word "myth" or "half-truth" or "superstition" is discursively specific, burdened and represents an ideology. In many health and human body issues, there are many arguments of both parties (both mainstream and alternative medicine). I will observe this extreme polarization in the diploma thesis that is neither a defense of expert votes nor "experts by...
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Transformation of the usage of social network Facebook during the period of 200*9 - 2017
Divišová, Alice ; Vochocová, Lenka (advisor) ; Miessler, Jan (referee)
The aim of Master's Degree Thesis "Transformation of the usage of social network Facebook during the period of 2009-2017" is to reveal changes in user behavior on the social network Facebook during the period 2009-2017 and to explain causes of those changes. The research part of this thesis is supported by several theoretical backgrounds describing the development of online media and social media and focusing on their technological, historical and social evolution. The research itself has two methods - quantitative content analysis and qualitative analysis of an audience. The main research question of quantitative content analysis "Has user behavior on social network Facebook changed in time?" is supported by four hypotheses that are built on main ideas of the theoretical framework. The main research question of qualitative analysis of an audience "Why the user behavior on social network Facebook has changed in time according to users?" builds on quantitative content analysis and explains causes and motivations of changes in user behavior on social media Facebook.
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Media coverage of men's and women's floorball Extraleague finals before and after the inroduction of the Superfinal
Voltr, Vít ; Němcová Tejkalová, Alice (advisor) ; Macková, Veronika (referee)
The diploma thesis "Media coverage of men's and women's floorball Extraleague finals before and after the introduction of the Superfinal" focuses on the effect of introducing the Superfinal on the media imaging of the finals of the highest floorball competitions. In the introductory part, the thesis focuses on the relation between media and sport, a description of news values, types of news, and also on the description of the history of floorball both in the Czech Republic and in the world. There is also a part about the imaging of the small sports in the media in the thesis. The research itself is devoted to the manner and intensity of reporting on the final series of the highest floorball competitions of men and women. The quantitative part of the research focuses on the amount of media space that the investigated events receive, the typology of news that appear in investigated media, and the identification of other measurable features of the released media content. Qualitative research is focused on the changes in the media coverage of the finals of the highest floorball competitions brought about by the introduction of the Superfinal, especially in terms of the news vallues used by the invesigated media. The thesis evaluates the implementation of the Superfinal from the point of view of media...
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Czech telecomunications companies in chosen specialized media in 2013 - 2017
Ullmann, Ondřej ; Miessler, Jan (advisor) ; Huněk, Filip (referee)
This Master's Thesis focuses on the most popular online media, which are writing about telecomunications companies in the Czech Republic (mobil.iDnes.cz, MobilMania.cz a Mobilenet.cz). The aim of the thesis is to provide an overview of the way how these media inform about mobile providers in the Czech Republic (T-Mobile, O2 and Vodafone). The thesis reveals differences and similarities in media output of the monitored media and thus can help in a critical approach to the received information. In the theoretical part the thesis shows approach of a journalist as a mediator of information with an explanation of the main theories. It further reflects the role of a journalist as a recipient of information and also focuses more on the role of PR.The research part contains the results of the content analysis, from which it is possible to get an overview of media output frequency, sentiment or extent of use of press releases and the way they are taken over. All monitored quantities are compared across the media and mobile providers. The results show that there are significant differences how journalists rework press releases and in the overall sentiment of published articles. MobileMania.cz is significantly more critical of all mobile operators than other followed media, while at Mobilenet.cz research confirmed...
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Media Image of Bashar al-Assada during the Arab Spring: The context of Jewish diaspora
Plíštilová, Tereza ; Kubátová, Hana (advisor) ; Záhora, Jakub (referee)
The bachelor thesis examines the media image of Syrian President Bashar al-Assad in Israeli daily coverage of Haaretz and The Jerusalem Post news websites during the first the Syrian Arab Spring (2011-2012). The research questions this dissertation aims to answer are the following: 1. How the media image of Bashar al-Assad has changed during the years 2011 and 2012 on the web Jpost.com. 2. How the media image of Bashar al-Assad has changed during the years 2011 and 2012 on the web Haaretz.com. 3. What were the key events and developments that have lead to a different views on Bashar al-Assad? The thesis is divided into three main parts, the first theoretical part contains normative media theory, objectivity of the media and role of the media in politics and society as well as the characteristics of both newspapers. Regarding the methodological framework, mixed research methods were chosen in order to combine qualitative and quantitative approaches. Discourse analysis was identified as the ideal approach for the qualitative part, while content analysis was chosen as the most suitable method for the quantitative part. The research analyses 231 media content including media reports, commentaries, and opinion section.
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Social networks and their use marketing practices in company promotion
KAJTMAN, David
The objective of this thesis is to find out the way, how to successfully promote a project which contains all modern technologies called "Smart cities ". The theoretic part is split into two main topics. The first part contains all found information about marketing, Facebook, Instagram. I was describing how the Facebook advertisement works, how to reach the most people etc. The second part is describing, what is the global project called Smart Cities. This thesis describes the concept of a city with 32,000 inhabitants. How does the city promote the concept, what benefits this concept should have for the population, how much money should save? It's also described how the concept will work and cooperate with other European cities and the connection with the rest of the world. The practical part was the population research how they are informed about this project, what they think it should bring and if they see any advantage or disadvantage. The practical part was completed with sociological survey focused on the level of knowledge about this program. The main object was to find the best way how to promote this concept or how to reach the most people.
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Marketing plan for online surfing magazine
Michna, Jakub ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Název: Marketing plan for online surfing magazine Cíle: The main aim of this thesis is to design a marketing plan for launching new online surfing magazine. This project would emerge from present online media Freeride.cz/Water, which adverse situation is going to be analyzed. Metody: Author used interviewing and personal survey as methods. Secondary data collection, PEST analysis and Google Analytics tool served as framework for resulting SWOT analysis. Výsledky: The marketing plan for one year period is the outcome of this thesis. It will be used as practical basis for launching new online surfing magazine. Klíčová slova: marketing, marketing plan, online magazine, surfing, online media, Google Analytics
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