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Autocentrum VW-Group
Fuchs, Ondřej ; Marek, Jiří (referee) ; Šindlar, Jiljí (advisor) ; Kalousek, Lubor (advisor)
The bachelor thesis deals with the new building of Car centre VW GROUP in Brno. District Brno-Brněnské Ivanovice Kastanova street. B.p.n 50/1, 51/1, 52, 53, 54, 55/1, 55/2, 55/3, 55/4. In cadastral area it is led as Brownfields under number 0201 by the city of Brno. It has a triangular shape with an area of 1.3 hectares and master plan is for blended areas. It is located on the Kastanova street and it is currently accessible from this street. From the eastern side it is bordered by a protective zone of river Svratka. The surrounding area is built up with administrative, industrial and commercial buildings. The building is situated in the north part of the area. It is designed as single building divided to one floor carservice and showroom with two floors. Presentation, sales, after-warranty and postwarranty servicing cars Volkswagen.
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Unit Injectors
Cihlář, Lukáš ; Drápal, Lubomír (referee) ; Dundálek, Radim (advisor)
This bachelor’s thesis deals with the description of unit-injector system. Injection system used in passenger cars as well as Unit-Pump-System used in trucks is described. One chapter deals with general problems of emissions, including description systems of the reduction exhaust gases. In the end is the practical application of the system in the engines of the Volkswagen Group.
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Internal combustion engines of Volkswagen group
Kalnaši, Radoslav ; Novotný, Pavel (referee) ; Píštěk, Václav (advisor)
Radoslav Kalnaši Internal combustion engines of Volkswagen Group This bachelor thesis evaluates development of the Volkswagen combustion engines, the present state and the future perspective. It provides description of the historical evolution of the Volkswagen combustion engines. The thesis concentrates on the present Volkswagen drive unit and possibilities of the future Volkswagen engines development.
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Carcenter VW Group
Lyčková, Kateřina ; Svoboda, Jiří (referee) ; Nový, Alois (advisor) ; Skála, Jiří (advisor)
This Bachelor’s thesis deals with a new building of Carcenter VW Group in the south of the city Brno, in a city part Brněnské Ivanovice, on Kaštanová Street. The plot is recognized as Brownfield under the number 0201 by the Brno City Council. It has a triangular shape with area of 1.3 hectares and it is oriented to the north-south direction. From the east it is bordered by a protective belt of the river Svitava. The land is located in an industrial zone, thus surrounding buildings are of commercial, administrative and industrial use. The building of carcenter is situated perpendicular to the southern boundary, with its long sides on the east and west. The access into the area of the building is designed from the road on Kaštanová Street. Urban solution allows independent use of a showroom and a service warehouse. There are designated separate parking areas for the needs of individual operations of both parts. The building is designed to meet the requirements of the service carcenter VW Group. It will serve as a showcase and a selling point of cars of Volkswagen, Škoda, Audi, and Seat as well as a service and spare parts stock shop.
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VW Group Car-Centre
Kuruc, Adam ; Štikar, Jaroslav (referee) ; Nový, Alois (advisor) ; Čuprová, Danuše (advisor)
The bachelor thesis deals with the new building of Car centre VW GROUP in Brno. District Brno-Brněnské Ivanovice Kašanová street. B.p.n 50/1, 51/1, 52, 53, 54, 55/1, 55/2, 55/3, 55/4. In cadastral area it is led as Brownfields under number 0201 by the city of Brno. It has a triangular shape with an area of 1.3 hectares and master plan is for blended areas. It is located on the Kaštanová street and it is currently accessible from this street. From the eastern side it is bordered by a protective zone of river Svratka. The surrounding area is built up with administrative, industrial and commercial buildings. The building is situated in the north-eastern part of the area. It is designed as a single-storey steel assembled hall divided into two parts which meet the requirements of the service car centers VW GROUP. Presentation, sales, after-warranty and post-warranty servicing cars Škoda, Volkswagen, Audi and Seat.
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Violation of environmental standards by companies based in the EU
Ambrušová, Tímea ; Grmelová, Nicole (advisor) ; Kostelanský, Ludvík (referee)
In this bachelor thesis are discussed in detail selected types of pollution - air and soil pollution. The work mainly focuses on two currently most socially debated environmental cases: 1) excessive production of emissions via vehicles manufactured by Volkswagen 2) the use of harmful chemicals in agriculture by Monsanto The thesis stresses the need to protect selected areas of the environment. It analyses the causes of the origin and also the development of given affairs. Then it seeks eventual solutions of the problems. The first chapter contains a theoretical concept of the issue - a brief chronological overview of the development of standards and a description of the bodies of the European Union in relation to the protection of the environment. The second part defines the protection of air from a broader perspective, and then specifies the car case more in detail. The third part focuses on soil conservation - on the general analysis of the issues, but also on specific points of the selected case.
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Marketing Strategy of the Volkswagen´s "Das Welt Auto" Program
Pavlishyna, Polina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The aim of the theoretical part of this thesis is to describe different dimensions and elements of marketing strategy of a company and present different steps companies are recommended to take during planning and preparing a marketing strategy. The practical part describes the analysis of the Volkswagen AG program for used cars Das WeltAuto. The analysis focuses on the international marketing strategy that the program follows in the markets where it operates and describes its main elements, goals and implementation. The ultimate aim of this thesis is to analyze the process of integration of different brands on the level of a big corporation and to research the process of implementation of a marketing strategy for special used car program Das WeltAuto on an international level.
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INSTITUTIONALIZATION OF MANAGERIAL NEW VALUES AND STANDARDS
Smetánka, David ; Hrčková, Eva (advisor) ; Dědina, Jiří (referee) ; Chadt, Karel (referee)
V literárním rozboru je kladen důraz především na vliv nových hodnot a zásad v koncernu Volkswagen na jednání manažerů ve Škoda Auto. V teoretické části se autor opírá o přístupy institucionální a organizačně-kulturní a přístupy ke stylu řízení. Dále je proveden výzkum pro ověření teorie, potvrzení či vyvrácení hypotéz a zodpovězení otázek, které s tímto tématem souvisejí. Experimentální část se nejprve zabývá popisem metody zkoumání a způsobem šetření ve Škoda Auto. Rovněž jsou detailněji popsány postupy implementace KLL do praxe manažerů a blíže vysvětleny body KLL. Zpracovaný výzkum a jeho výsledky jsou prezentovány v navazujících kapitolách. Autor si dovoluje vyzdvihnout pozitiva realizačního procesu KLL v praxi a rovněž upozornit na jeho nedostatky. Přístup manažerů k tomuto procesu je klíčovou otázkou celé práce. Jejich subjektivní hodnocení jednotlivých požadavků se odráží na míře a ochotě tyto požadavky uplatňovat ve svém jednání či je dále šířit. Na závěr je navržena metoda pro úspěšné zavádění podobných změn ve velkých podnicích, jakým Škoda Auto je. Jsou uvedeny předpoklady pro úspěšné zahájení realizace změny kultury a sladění cílů a v neposlední řadě i úskalí a rizika, která mohou podobné záměry zmrazit. Další navazující kroky, které je třeba činit po skončení realizační fáze procesu, jsou uvedeny v závěru práce.
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