|
|
Guerilla Marketing on selected Czech companies
Prošvicová, Soňa ; Skokanová, Dagmar (advisor) ; Palková, Kateřina (referee)
The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising, company's campaigns and general knowledge about the phenomenon of guerilla marketing.
|
|
|
The influence of media on perception of the own body with emphasis on the issue of cosmetic surgery
Vančurová, Olga ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The bachelor thesis is related to the cosmetic surgery as a trend of the modern times. The thesis consists of theoretical and practical part. The theoretical part is divided into five chapters. The first, second and third chapter deal with the explanation of the terms plastic and cosmetic surgery, history of plastic and cosmetic surgery and the chosen procedures. The fourth chapter discusses the researches carried out in the field of cosmetic surgery, the medialized of cosmetic surgery and the current trends. The attention is also paid to the current demands on the human body. The fift chapter of the theoretical part is devoted to the influence of media and advertisement on perception of human body. The practical part is conceived in the form of interviews with the experts. The main goal of the interviews was to find out the opinions of experts on the topic and their point of view.
|
|
|
The influence of advertisement on children
Francová, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
First chapter is engaged in advertisement as an instrument of marketing mix, second chapter is focused on preschool children as a target group of consumers. The object of third chapter is advertisement which is focused on these children. The analytic part studies how much advertisement influences these children as well as compares acquired results with the theory.
|
|
|
Viral marketing
Novotný, Ondřej ; Pešek, Ondřej (advisor) ; Blahut, Michael (referee)
The primary aim of this bachelor thesis is to analyze some viral factors of the chosen viral campaigns from the Czech Republic and also from the rest of the world. The assessment takes account of the acquired theoretical knowledge about this issue from the first part of the work. On the basis of these facts is recorded the development of the viral marketing which has changed a lot recently. Especially thanks to a spectacular arrival of social networks, as one of the most used medium in the world. The secondary aim of the work is to give every reader some new information about idea of "viral marketing", as one on the most recent trend in the sphere of Internet marketing. And of course broaden the people's awareness of this tricky but very effective way of advertising some brand.
|
|
| |
|
|
The Commercial Utilization of Social Networks
Adlaf, Petr ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The presented bachelor's thesis deals with advertisement. It answers the question of what advertisement is, why firms use advertisement and what its benefits are. It concentrates especially on Internet advertisement presented through social networks. These social networks have come to occupy a significant position on the Internet during the last five years and offer new possibilities in terms of creating advertising campaigns (Hypertargeting). The thesis presents the division and comparison of every single social network and afterwards concentrates on the possibilities of advertisement on Facebook. It has set the target of showing specific options for advertising a firm in this way. In the practical part of the thesis the author shows, based on the example of paintball advertisement for the sport portal Firmsport.cz, how to create specific advertisement and how to choose suitable clientele. Then the development of advertising campaigns and the calculation of ROI are explained, and the success of this advertising is evaluated. The author further creates paintball web pages for fans through Firmsport.cz, so that they can associate and be informed about upcoming events.
|
|
| |
|
|
The promotion of creative culture: producing club shows
Šimon, Michael ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis, entitled "The promotion of creative culture: producing club shows", deals with the issue of marketing and marketing communication. The goal of this thesis is to present individual marketing tools and their usability for a successful promotion of creative culture, and to confirm or dispute hypothesis about marketing tools. The introductory, theoretical part of the thesis is devoted to a definition of related terms and a description of belonging marketing tools. The following, practical part demonstrates using the described theoretical tools in promoting a club show that happened in the past. It shows which marketing tools were used and for what reason. The thesis proves that public relations is the most effective marketing tool and proves that an effective promoting of creative culture can be achieved without using illegal fly-posting.
|
|
|
Effective celebrity involvement in marketing
Kožáriková, Kristína ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
As the topic of my thesis, which I chose is the issue of effectiveness of the celebrity involvement in marketing and advertising activities. The work is divided into two parts. The first part deals with the theory and its background, which I can continue to lean on. The second part is applied to its own research and analysis of the data. The aim of this study was based on the research, which should confirm or deny the problem about the effectiveness of the process of involving celebrities in advertising, where its presence in advertising helps the brand, while it will not be overshadowed. Besides the distinguishability of celebrity and the brand was under investigation, so far as celebrities in advertising have a positive influence for the recipient of the advertisement.
|
|
|
Marketing Communication in Pharmaceutical Industry
Bezděka, Václav ; Lešetický, Ondřej (advisor) ; Střítecký, Rudolf (referee)
This work is focused on marketing communication in the pharmaceutical industry. The theoretical part contains a description of the pharmaceutical market, a brief analysis of the marketing mix with a detailed focus on the individual instruments of promotion (personal selling, advertising, direct marketing, public relations and sales support). It also contains partial laws, regulations, standards which are used in marketing communication. The practical part contains an analysis of marketing communication practices of selected pharmaceutical manufacturer with a focus on medicine or drug Motilium. Following analysis and comparison of different tools of communication mix together with value of the costs of activities, as well as proposed ways to improve marketing communication process and recommendation.
|
guest ::
