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Celebrity marketing - Petr Čech in Česká spořitelna's campaign
Sáblíková, Lucie ; Šesták, Zdeněk (referee) ; Halada, Jan (advisor)
Bachelor thesis "Celebrity marketing - Petr Čech in Česká spořitelna's campaign" deals with a quite new term from the field of marketing communication, which is celebrity marketing. Celebrity marketing can be characterized as a communication (of companies) using faces of famous people - celebrities. This thesis tries to clarify the questions of this young field, to mediate the experiences of foreign specialists, to explain basic terms and to outline possible ways of using celebrities. Part of this thesis is, of course, the evaluation of the efficiency of ads with celebrities and comparison with ads without them. I am not oblivious to the possible pitfalls, which the marketers can actually face while executing celebrity marketing. I apply gained pieces of knowledge on one concrete chosen campaign. This is a campaign of the most prominent banking institution in the Czech Republic Česká spořitelna, which cooperates with one of the most famous Czech athletes - Czech football team goalkeeper Petr Čech. In this part I first introduce both of the protagonists and then I attend to the analysis of their multi-year cooperation. Finally I deal with the evaluation of current situation on the celebrity marketing's field, with the level of using famous faces and possible future progress.
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Implementation ALM – JIRA a Testlink in LMC, s.r.o.
Sellnerová, Eva ; Bruckner, Tomáš (advisor) ; Langmaier, Radek (referee)
The goal of this thesis is to describe the Application lifecycle management (ALM), with a focus on two aspects of this system. The aspects are: the application for the administration of requirements JIRA and the application for the administration of the testing system Testlink. The basis for this endeavor was my practical experience with the implementation of the process ALM in the company LMC. Application lifecycle management is an essential part of companies focused on management processes for software development and it can thus improve their features, from the defining stage to the installation in the production sphere. In my thesis I focus on the application JIRA, as a replacement tool for the administration of requirements and the application Testlink, which is software for the administration and test management. The result aims to conclude whether these applications fulfilled the initial representations of the company and the requirements in the ALM framework. An evaluation of the positive and negative aspects during implementation is being carried, with a look at the effective implementation into practice. I shall try to define the general areas where eventual failures can be detected during the implementation process and that should be carried in mind during the process.
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Internet and the Holy See
Líbal, Zdeněk ; Eliáš, Vojtěch (advisor) ; Opatrný, Aleš (referee)
This diploma thesis called Internet and the Holy See deals with a specific question concerning relationship between the Catholic Church and media. It examines development of the attitude of the Holy See to the Internet in context of its attitude to mass media on the basis of exploration of ecclesiastical documents related to media and analysis of Internet and mass media use in practice. It takes the Internet as the latest fundamental milestone in development of human communication and probes how the Catholic Church represented by the Holy See deals with this phenomenon. Name of this thesis begins with the word Internet, to indicate perspective chosen on this topic. In the last chapter there are conclusions emerging from analysis of ecclesiastical documents compared with actual use of the Internet by the Holy See.
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The use of UML diagrams in practice
Rejnková, Petra ; Buchalcevová, Alena (advisor) ; Mackovič, Ondřej (referee)
Unified modelling language UML is a result of a long-time effort to create a unified graphical notation that could be used during object-oriented development of information systems. The main aim of this thesis is to characterize UML 2.0 diagrams and show the examples of their usage in earliest phases of a development of a specific application. Next aim is to unite recommendations concerning diagram modelling and last but not least describe the main features and the development of UML and name changes that occurred in UML 2.0 compared to UML 1.x. The aims of this thesis were reached by studying available theoretical findings and practical recommendations and by consulting the modelled application with their developers and users. The diagrams were created using a trial version of Enterprise Architect 7.1. The contribution of the thesis is in the practical creation of UML diagrams based on previous consultations with the developers and the users of the application and summary of the most important information and best practices, which should be followed. The thesis is divided into two main parts. The first part concentrates on the most important features of UML, its development and comparison of UML 1.x to UML 2.0. The second part describes UML 2.0 diagrams in detail. Each chapter of this part characterizes a chosen diagram and includes recommendations, which should be followed so that the diagram is understandable not only to its creator, but to all people who come into contact with it. Afterwards, the mentioned facts and recommendations are used to create diagrams describing a specific application.
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Bibliographic description of electronic online resources in foreign and Czech cataloguing practice
Jelínková, Lenka ; Bratková, Eva (advisor) ; Celbová, Ludmila (referee)
Tématem diplomové práce je bibliografický popis elektronických online zdrojů z pohledu zahraniční a domácí katalogizační praxe. V úvodu práce je nastíněn vývoj popisu elektronických online zdrojů v průběhu 90. let minulého století spolu s představením významných zahraničních projektů, které k tomuto vývoji přispěly. Dále jsou podrobně analyzovány jednotlivé oblasti popisu dle standardu ISBD(ER) a jednotlivá pole formátu MARC 21 pro popis elektronických online zdrojů. Zhodnocena je rovněž katalogizační praxe Národní knihovny ČR v rámci projektu WebArchiv a oborových informačních bran. Jádrem práce je podrobná analýza ukázkových příkladů popisu elektronických online zdrojů obsahující katalogizační záznamy spolu s komentáři objasňujícími sporné otázky popisu těchto zdrojů.
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Travel supliers insurance in case of bankrupcy and its role in present
Zindulková, Kateřina ; Daňhel, Jaroslav (advisor)
The essay describes Travel supliers insurance in case of bankrupcy, known as Travel Bonds. It shows the developement of this product from the preparation of the Law 159/1999 Sb. trough the first years in effect conected with the activities of the Pool till the end of their work and the present situation. The essay introduces this product in practice from the point of view of insurance companies, travel suppliers and clients. It talks about advantages and disadvantages of the product, way of solving them and shows the possibilities of future developement.
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Využití šeku v hospodářské praxi
Důbravová, Zuzana ; Tuček, Miroslav (advisor)
Tato bakalářská práce objasňuje význam šeku jako nástroje bezhotovostního platebního styku. V úvodní části práce jsou nastíněny prameny vzniku šeku a vývoj jeho právní úpravy. Je zde uvedeno jeho vymezení podstatnými náležitostmi a součástí je také problematika druhů šeků. Neméně významnou je i následující pasáž, která obsahuje některé výhody a nevýhody související s šeky. Stěžejní část se věnuje významu a vývoji šeku v posledních letech, a to v České republice, v Evropské unii a v pěti vybraných státech celého světa.
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Issues of the Nursery School Teaching Profession
Karmasinová, Dana ; Kropáčková, Jana (advisor) ; Koťátková, Soňa (referee)
The diploma work focuses on the subject of the high demands placed on the profession of nursery school teachers. The aim and meaning of the dissertation is to point out and prove how high these demands are. The theoretical part of the work explains the terms profession, teaching profession and the high demands placed on the work of a teacher through the variegated activities applied; and the changes that took place in this profession during the past development stages of society. It analyses the role the nursery school teacher plays in contemporary times due to the changes in society and legislation, which have brought even higher demands made on this profession. The research section contains evaluations of the high demands on the profession compiled by nursery teachers themselves. This part analyses the possibilities of further education to prepare the teachers for the new demands in practice. The opinions of the public concerning the work duties of nursery school teachers are evaluated. Powered by TCPDF (www.tcpdf.org)
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Contractual obligations in private international law
Haasová, Tereza ; Pauknerová, Monika (advisor) ; Růžička, Květoslav (referee)
The objective of this Master's thesis is to analyze the rules of law governing contractual obligations in private international law. First, the relevant sources of law and their concrete application are examined through descriptive and analytical method. The thesis is then focusing on two specific phenomena that have significantly influenced the development of the field in the last few decades. The first one is a gradual process of unification taking place at the legislation level. The second one is called "new lex mercatoria" and represents a non-sate source of rules governing contractual obligations with a cross-border element. Both of the phenomena are analyzed from both theoretical and practical point of view. The thesis is divided in five chapters and the analysis progresses from a general to a more specific level. The first chapter focuses on the legal definitions indispensable for a more detailed analysis provided in the following chapters. In order to better contextualize the rules governing contractual relationships in the international private law, the second chapter is dedicated to its historical evolution. Moreover, the chapter introduces and compares methods regulating contractual relationships in the international private law, while acknowledging the specific circumstances of their creation....
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