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The consumer society - social and cultural development
Kernová, Michaela ; Matějů, Martin (referee) ; Czumalo, Vladimír (advisor)
This work is concerned with the analysis of a consumption and a consumer society in the perspective of disciplines of a cultural theory. It offers a cultural historical explanation of the origin and the development of a consumer society, explains various motives of a consumer behaviour and presents a critical theoretical reflection of a condition of contemporary consumer society, particularly in the second half of the 20th century. The main objective of the work is first, to reveal the connection between material culture and a consumer action, second, to demonstrate the transformative meaning of a consumption in different historical periods and third, to reflect the similarity and dissimilarity of the US and the European consumer culture. The emphasis is placed upon the analysis of a consumption in a broader interpretative framework. The elimination of the negative connotation of the word "consumption" in the disciplines of social sciences is considered to be one of the most important issues. Through this work, I aim to open a space for further analysis of this phenomenon, especially in the frame of Czech environment.
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Implementation of Business Intelligence in ČON s.r.o. company
Hofman, Lukáš ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
This dissertation thesis deals with the topic of Business Intelligence and Balanced Scorecard and its use in České odborné nakladatelství, s.r.o., a relatively small company of 29 employees, which publishes magazines about business, gastronomy, textile, foods, hotels etc. The first part of my thesis describes the BI and BSC theoretically and offers a methodical basis for the following chapters. It gives the reader a definition and structure of BI, with access to a Data Warehouse including the fundamentals of building an OLAP database. It furthermore explains what BSC is, which perspectives use and what a strategic map is. The theoretical chapters of my paper will draw conclusions about the use of BI and BSC and the links between them. The practical, hands-on, chapters continue with the actual application of BI and BSC in the afore-mentioned ČON, s.r.o. It describes the goals and ambitions of the company, which are further on divided into individual strategic goals and metrics, fragmented into perspectives of the BSC and portrayed in a strategic map. Upon analyzing the demands of the company a BI framework is created, data sources are identified, Data Warehouse are designed and brought into effect. In the end a multidimensional OLAP cube is created with MS SQL Server 2008. Finally, there is a MS Excel 2007 explanation and interpretation of the measured values (reporting), which is taken from the available sources of ČON, s.r.o. and is compared against the set strategic goals and metrics of the company. The results of this thesis are based on actual demands of the company and are ready to be implemented and used in real-life.
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Market research on dairy products
Šteidlová, Simona ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The theses describes and analyzes the market of milk and dairy products.It is focused on the international, european and czech market followed by interpretation of statistical data. Market research's intention is finding out consumer's preferences, buying habits, opinions and motivation.
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How I Ended Up at a Juvenile Detention Hall
Jurníček, Pavel ; Viktorová, Ida (referee) ; Chrz, Vladimír (advisor)
This Study brings a Look into Lives of male Adolescents placed into a Diagnostic Institute for Teen-agers for the Reason of Behavior Disorders. The Aim of this Study is a Catch of Respondents' inner World including the Interpretations of the Way which had led them to the Diagnostic Institute. The Study comes from a Narrative Psychology Viewpoint on the theoretical Level and refers to the Differences between the Placement Reasons given officially and the Respondents' Statements themselves. It is methodologically a narrative Analysis that includes the Data Research of five Respondents. The Respondents' Interpretations are viewed from three Perspectives: the first focuses řn the Interpretation of the Problém itself exclusively; the second offers a View of a wider Relationships Background which the Problém had been coming from; and finally the third Perspective analyses the Problém Position form the generál Life-stories of the Respondents. Powered by TCPDF (www.tcpdf.org)
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The impact of the cartographic method on students' map skills level
Havelková, Lenka
The presented diploma thesis focuses on the map skills' problematic, which is currently becoming widespread in the Czech research environment. In contrast to the previous empirical studies, this thesis is devoted to the thematic map skills and their level of development among students of grammar schools and geographically oriented branches of university studies. Due to the significant differences between used cartographic methods of visualization on thematic maps the main aim of this diploma thesis is to identify and explain used cartographic method's influence on the level of these important skills. To achieve this aim, it was necessary to focus on different parts of the curriculum (intended, implemented, learned) and to use several scientific methods because this topic hasn't been well established yet and therefore only few theoretical and empirical studies dealt with this specific issue. Firstly, the review of literature focused on thematic cartography, map skills and on identifying their level of development among students was done. Due to the lack of specialized resources the model of thematic map skills was created. This specific model was further used during didactic test's designing and also for its results' interpretation. Similarly for the creation of appropriate didactic test -...
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Analysis and Interpretation of visual art in the films of Andrei Tarkovsky
Stepina, Anna ; Konečný, Lubomír (advisor) ; Rakušanová, Marie (referee)
The aim of the Bachelor thesis "Analysis and Interpretation of visual art in the films of Andrei Tarkovsky" is to examine the relationship between cinematography and visual arts using the film "Solaris" (1972) by the soviet director Andrej Tarkovsky as an example. This topic is subdivided into two parts. The first part of the study focuses on the subject of perspective in relation to the theory of art history and film, with attention to the concept of "perspective" from the period of the Italian Quattrocento. The second part is concerned with the usage of "living pictures" (fr. tableaux vivant) in the work of Andrej Tarkovsky, more precisely, the role of the cycle "The Return of the Prodigal Son" by Rembrandt van Rijn in the film "Solaris" (1972). The main objective of the thesis is to answer the questionː to what extent painting as a traditional form of visual arts influences cinematography.
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Emission rights in the accounting
Kašparová, Pavlína ; Krupová, Lenka (advisor) ; Jirka, Ladislav (referee)
The graduation theses is focused on problems of emission rights. The graduation theses is describing when and where has been firstly started talking about emission rights and why, what has been developement of emission rights prices on the stock markets since their implementation in 2005 and what was the impact on the financial statements. The main part of the gradiation theses is about financial reporting. There is described a few of possible methods how to enter it in the books with concrete examples each of them. There is not missing historically first sollution of the emission rights bookkeeping, interpretation IFRIC 3.
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Analysis of SAP NetWeaver Business Intelligence 2004s
Michna, Petr ; Novotný, Ota (advisor) ; Ing. Daniel Trhoň, Ph.D., MBA, (referee)
This diploma thesis deals with the analysis and evaluation of one of the most important Business Intelligence platform in the BI market -- SAP NetWeaver Business Intelligence 2004s. The main objective of the analysis is to provide reader with very comprehensive theoretical and practical platform overview that is based among others on valuable implementation of SAP NetWeaver BI sample application. The sample application not only allows better understanding of the platform, but also provides significant inputs to evaluation final phase. This evaluation is based on a metric system, which is defined as a part of this thesis as well. The evaluation result is then, apart from the quantitative quality interpretation of analyzed platform, included in a quality comparison (some areas) with BI platforms Oracle and Open Source Pentaho, whose evaluation and comparison have been made in diploma thesis [VÁLEK, 2008]. At the end of this thesis is then provided an overview of SAP NetWeaver Business Intelligence 2004s strengths and weaknesses.
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Phonetic literacy of Czech secondary school pupils in the Russian language
Konečný, Jakub
The dissertation deals with the pronunciation of Czech pupils in the Russian language. In this work, the phonetic literacy is defined and the attention is paid to its formation. The text is divided into three basic parts - the first is devoted to theoretical foundations which influence pupils' acquisition of the phonological system of a foreign language (from the linguistic, psychological and lingvodidactic points of view); the second part summarizes the results of the analysis of the relationship of Russian language teachers to the examined problem, the results of an analysis of available textbook sets and it describes a performed phonetic testing of secondary school pupils including the interpretation of its results; in the third part of the thesis there is a synthesis of the findings from both preceding chapters, followed by a discussion. During the research within the domain of the dissertation focus, quantitative and qualitative methods of educational research were used: a survey, content analysis of textbook sets, phonetic testing and analysis of recordings of students' authentic speech. The work provides a comprehensive view of the examined problem in the context of the current situation when the Russian language at Czech schools is taught as L3. It proves that Russian language teachers emphasize the...
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