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Čínský realitní trh - současný stav, trendy a vyhlídky
Slavík, Petr ; Stuchlíková, Zuzana (advisor) ; Vlčková, Jana (referee)
The aim of this work is to describe the phenomena of bubble in the financial, but especially in the real estate market; based on gained information, the current situation of Chinese real estate market is described. This work is divided into theoretical and more practical part. The theoretical part is devoted to the definition of bubble, bubbles in asset market, real estate market bubbles specifics and its causes analysis, identification and implications for the economy. Also, the Japanese real estate bubble is described. The second part describes the evolution of Chinese real estate market and provides overview of the milestones in its evolution. Moreover, it deals with specifics of the Chinese real estate market and explains the factors behind the rise in prices. Further in second part, situation on Chinese housing market is compared with the one in Japan during real estate bubble. Furthermore, this thesis explains how state government can coordinate, regulate and intervene on the market and comes up with short-term outlook.
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Použití sociálních média pro propagaci vzdělávacích služeb
Kolomatskyi, Artem ; Pavlíček, Antonín (advisor) ; Havlík, Jan (referee)
The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing the rise of the sales for the company. I consider my work to be helpful in understanding all crucial areas in social media marketing. The aim of this study is to offer valuable insights into the development campaign process that would help Meat Studies to attract more students to educational services of the company.
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Analysis of energy saving in Czech republic with respect to EU/2012/27 regulation
Barczi, Šimon ; Vojáček, Ondřej (advisor) ; Macháč, Jan (referee)
This thesis discusses the implementation of EU Energy efficiency directive into national legislatures and the fulfilment of its goals. It expands on the past reports, correct for their mistakes and provide a new unique approach to track the current progress. The thesis analyzes all member states national action plans for energy efficiency (NAPEE) and compares them in between each other. The quality of NAPEEs is critically evaluated and described. In first section it explains and narrows the most crucial definitions. In second section it gives the basic summary of the regulation to interested readers. Followed by in depth analysis and evaluation of all EU member states national action plans for energy efficiency. The following chapter then deals with solely with Czech NAPEE. The last section provides the hard data and exclusively developed indices that tracks the progress toward EU 2020 goals.
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Liberalizace železniční nákladní dopravy
Bazalová, Klára ; Ježek, Tomáš (advisor) ; Lipka, David (referee)
This paper discusses the railway market and its deregulation. Railway market used to be included in natural monopoly in the past and therefore railway operators were national businesses. This paper gives us theoretical arguments for the fact, that the inclusion of railway transport in natural monopoly is not correct and that only the infrastucture is the area of the natural monopoly. Since 1992, EU has realised these arguments and started deregulation of railway market. The objective of this process is to achieve significant modal share of the rail freight transport, to raise market share of new entrants and to reach better financial transparency of railway companies. This paper also describes the transformation of several railway markets in EU. Further, this paper also discusses the situation in the Czech railway market. In conclusion, this paper presents further trend in the Czech railway market and gives several suggestions how to raise the rail freight transport.
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The Importance of a Delegation for an Effective Management
Borková, Magdaléna ; Horáková, Jana (advisor) ; Fiedler, Jiří (referee)
This bachleor thesis is focused on delegation in management practice and its importace for effectively managing a company. The thesis is divided into two parts. The first one is theoretical and is based on the study of related literature. In that part, are the terms like structure of organisation, managerial roles, functions and finally delegation on its own, described more closely. In the second part is my own research which is based on basic method of quality research, which is a direct interview. The research for this thesis was conducted on a selected subject and the results were thoroughly processed and interpreted. In the end of this thesis, based on the results, are conducted and recommended some measures, which can help for better and more effectiveness of the company.
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The company in a competitive environment
Dvořáková, Lenka ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The Master´s thesis is dealing with characteristic of a firm in competitive environment. The theoretical part describes various forms of markets, both perfect and imperfect competition. Furthermore, in this part will be characterized the concept of marketing mix, internal and external environment of a company, and also selected analyses from both these environments. The main part of the thesis is focused on three media agencies, which will be described in detail. Also, locations where these agencies operate will be described. Locations determine positions of these firms in the market and their respective competitive powers. In the analysis section, I will apply the Porter Five Forces model and the SWOT analysis on these selected firms. Subsequently, I will be dealing with advertisement since it is a crucial part of the marketing mix, very important for comparison of the agencies. The practical part will present a research and a questionnaire. The research is focused on the influence of advertisement on public. The questionnaire is dealing with cultural events. The thesis compares total revenues, analyses results of the investigation, and proposes ways that the selected agencies could achieve better position in the market.
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Motivation as a tool of performance management
Kubíčková, Klára ; Kříž, Josef (advisor) ; Hana, Hana (referee)
The aim of the dissertation called Motivation as a tool of performance management is to analyze the present condition of the motivation system in the company Ahold and eventually base on recognized imperfections to suggest and help increase employee performance. The dissertation is divided in a theoretical and a practical part. In the theoretical part leader and manager, motivation, sources of motivation, theories of motivation and achievement motivation are defined. Further attention is devoted to direction and evaluation of work performance. The theoretical part is followed by the practical part, which contains company characteristics, analysis of the current motivation system, where empirical research investigates motivation and her impact on satisfaction and performance employee. At the end of the dissertation there are stated and proposed recommended changes, which should contribute to better performance and motivation of the employee.
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Monetary policy in Czechoslovakia 1919 - 1929
Prokeš, Jan ; Szobi, Pavel (advisor) ; Jakubec, Ivan (referee)
This study focuses on describing and analyzing monetary policy in Czechoslovakia between 1919 and 1929. Initially devoted to theoretical definition of monetary policy and approaches to the nature of money. The analytical part describes the most important events of the decade in terms of monetary policy. Particular emphasis is placed primarily on monetary reform, which made Alois Rašín in 1919. The work also describes a change in direction from the deflationary policy to monetary stabilization, on which has the largest merit Engliš, second significant figure in the Czechoslovak monetary policy in those years. As Rašín and Engliš contributed significantly to successful monetary developments in postwar Czechoslovakia. Rašin deal with strong inflationary pressures and gave rise to solid and credible crown. Engliš is behind the most significant economic boom in the history of republic.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Effect of Expansion of Modern Information Technologies on the Aviation Industry
Kovaříková, Petra ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
This diploma thesis is focused on modern information technologies and its direct effect on the aviation industry. Comparing the state of the industry without technologies and nowadays; describing changes in consumer behaviour as well as in the matter of providing services by companies; pointing out that these changes were caused mainly by growing number of Internet and mobile technologies users all over the world. The last chapter is dedicated to projection of future trends regarding aforementioned area.
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