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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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Types of Punishments in the Czech Republic and the U.S.A.
Faltusová, Denisa ; Moravec, Tomáš (advisor) ; Žák, Květoslav (referee)
The aim of this bachelor thesis is to introduce types of punishments in the Czech Republic and the United States of America. It is mainly focused on specific punishments. Marginally, the thesis is concerned with the specific aspects of Czech and American law, sources of law and the general principles of imposing a sentence. In the conclusion, a comparison of the advantages and disadvantages of particular systems is offered.
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Možnosti riadenia výrobnej kapacity vo spoločnosti MATRATEX manufacture s.r.o.
Janíčková, Jana
Management options of production capacity in the Matratex manufacture company Ltd. Bachelor thesis. Brno, 2016. The aim of the bachelor thesis is the use of production capacity in the chosen company in response to its financial structure. There are characteristics of the company production activity in the thesis, the explanation of production capacity and its methods. The thesis refers to the specific company method - the method of financing. It points to concrete possibilities of investment funding, its advantages and disadvantages. The thesis is focused on determining the production ca-pacity concific production section, the company itself and the capacity of utilization of recent years and recommendations of the improvement of some production sections ca-pacities.
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Analysis of the Impact of the Introduction of the Euro in the Slovak Republic
Korčoková, Dominika ; Musil, Martin (advisor) ; Pucandlová, Miroslava (referee)
This paper analyses the introduction of the euro in Slovakia. The theoretical part focuses on issues with the European Economic and Monetary Union , including the timetable for integration. The next section focuses on the addition of Slovakia to the Economic and Monetary Union, and specifically describes inflation rates. The end of theoretical part discusses the introduction of the Euro in Slovakia. The practical research assesses the advantages and disadvantages of the euro in Slovakia and their impact on GDP.
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Housing Financing in the Czech Republic by Means of a Mortgage Loan
Bocková, Lucie ; Votava, Libor (advisor) ; Rux, Luděk (referee)
Dissertation with title: Housing Financing in the Czech Republic using mortgage loan deals with analysis of mortgage loans. Work aims to acquaint with issue and options of financing of housing. First part is focused on legislation and theory of mortgage loans, where is also characterised process of mortgage loans. Further is followed up comparison mortgage loans with loans from building savings, their advantages and disadvantages when are used to financing of housing. In the second part are presented macroeconomic indicators, that affect state of mortgage market. In the third part are analysed mortgage products of four selected banks , that are Hypotecni banky a.s , Komercni banky a.s, Raiffeisenbank a.s. and České spořitelny a.s. Last part is devoted to model example of two hypothetical clients, where it is carried out comparison of the mortgage loan in the selected banks in terms of fundamental parameters and also the APR. Goal of dissertation is to provide recommendation within this form financing of housing and choose the best variant of mortgage loan for hypothetical clients.
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DMS pilot implementation in banking environment
Žáček, Jan ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The diploma thesis focuses on the analysis of a document management system (DMS) pilot implementation in the environment of a Czech bank. The thesis is divided into three parts; the first part is theoretical and remaining two parts are practical (analytical). The theoretical part is devoted to summarization of basic theoretical knowledge in the field of DMS and in a pilot deployment of information systems. The second part describes the EMC xCP 2.1 platform and evaluates its advantages and disadvantages compared to competing products. The third part describes the technological implementation and deployment of a new DMS pilot solution in a bank. Further it analyzes and describes the follow-up activities and related projects that increase the DMS usability in a real business applications. The diploma thesis concurrently focuses on the business requirements analysis including constrains of a new solution deployment, as well as the DMS technological aspects description and the solution design. The author of this thesis has been working as an analyst in the IT company and has been in a long-term cooperation with the DMS team in the bank. The motivation for choosing this topic is to make a summary and clarification of knowledge gained on projects in the the bank and to take an advantage of it in the future cooperation.
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Development Strategy of Company
Konopková, Jiřina ; Pithart, Tomáš (referee) ; Koleňák, Jiří (advisor)
This thesis deals with strategy of company development for a company Pharma Future Ltd. Specifically, the extensit of the foreign market. Thesis analyses internal and external aspects company and its environs. Objective is find out position on market and resulting source of competitive advantage. Improvement of current positron in the market is achieved by imlementation suggested strategy.
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Portal Solution for Small Company
Verbó, Ondrej ; Letko, Zdeněk (referee) ; Kočí, Radek (advisor)
The goal of this work is to explore and analyze possibilities of portal applications, theirs advantages and disadvantages associated with risks of deployment for a small company. This work deals with various aspects that accompany decisions about the use of portal application and evaluate them with the classical approach to creating internet applications. Focus is on the portal application LifeRay Portal.
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The contents of the antenatal preparation courses, focused on the preparation for breast-feeding
Protivová, Iva ; Schneidrová, Dagmar (advisor)
New facts and the results of many studies point to the irreplaceable benefits breast milk and breastfeeding. Breastfeeding is not only natural nutrition, immunological, social and economic comfort for baby and mother, but contributes also to the emergence and deepening psychological bond that develops between mother and child. (1,2,3,6,7,8,10,18,20) Why in the 60s and 70s of the last century occurred in The United States and Europe, the rapid shift away from breastfeeding stems from technological development and the development of science in the twentieth century. Artificial nutrition the bottle was prepared in the laboratory and precisely monitored and controlled as to the content. It was presented as the hygienic and health A full nutrition. Breastfeeding appeared to be unscientific, low technology. When monitoring of weight and growth in children artificially fed children have won at based on which standards have been set. Children breastfed these standards and did not meet their nutrition was considered poor. At this time, decreased child mortality, as improved social conditions and health care, attributing it but modern artificial formulas. This deviation from breastfeeding was stopped due to various initiatives and groups to promote health, Today is a look at breastfeeding as the optimal source of...
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