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Marketing strategy Fotovýběr
Hrbková, Lenka ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis describes the steps leading to the promotion Web site Fotovýběr and building the company's name. The aim is through marketing tools to increase awareness about the services offered and to propose such a marketing strategy for the future will ensure an adequate supply of site visitors, ie potential customers. At the beginning of the analysis is devoted to the company and its current activities, then I suggest specific marketing practices and finally evaluate the results and prospects for the future. The thesis should help the company Fotovýběr optimize their marketing activities.
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PPC optimization in Google Adwords
Linha, Martin ; Žamberský, Martin (advisor) ; Hanzal, Petr (referee)
The goal of the Bachelor thesis is an introduction to Google AdWords system, web analysis tool Google Analytics and also their use in managing PPC compaigns. The following issue is AdWords internet marketing, focusing on the performence of the Google search network, and web traffic analysis after Analytics tool is linked with. Teoretical part is based on interpretation basic concepts, resources and systems themselves. The practical part is to create campaigns that will meet the requirements defined by the client. For these purposes, the work is divided into two parts. First, it is focused on the setup of AdWords campaigns including connection to Google Analytics. Then focuses on the evaluation and optimization of results.
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Usage of Facebook and Google AdWords for Brand Building
Veselský, Štěpán ; Molnár, Zdeněk (advisor) ; Otevřel, Lukáš (referee)
This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.
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Opportunities and conditions of use of social networks to increase competitiveness
Vondruška, Pavel ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
The diploma thesis is focused on the social networking sites in terms of their use for increasing the competitiveness of companies. The first part deals with a theoretical introduction to social networks where the basic concepts are defined and then characterized by major networks globally. Each social network is analyzed both in terms of the structure of its users, and are listed as individual options, which provides for promotion within their system - they are mentioned both paid and unpaid opportunities. At the end of this section are described the general possibilities of using social networking for business - ways to measure the impact of these activities, risks and requirements of their operation within the company. The second part is a practical solution to use social networks to support the selected e-commerce business. The introduction provides basic parameters of the e-shop is defined by the competitive environment. The analysis carried out various solutions to various social networks. It is designed and implemented their own social network to the target audience the company. The practical part ends with a final report including recommendations for further progress in the use of social networks. The main contribution of the paper is to present a detailed analysis of selected enterprise communication on social networks, including putting all the relevant data from which the conclusion can be drawn in specific recommendations to further enhance competitiveness.
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Comparison of social networks Facebook and Google plus and their use in marketing
Šušič, Luka ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The aim of this bachelor thesis is the introduction of social network plus.google.com and its comparison with facebook.com. The second objective is to analyze marketing opportunities of mentioned social networks and marketing on the Internet. This thesis is divided into two parts. The first part is devoted to review and development of social networks, which is focused primarily on Facebook. The main chapter of this section is the introduction of Google + and its comparison with Facebook. The second part deals with advertising on the Internet. There is a significant chapter in this part that analysis marketing opportunities on Facebook. End of this section represents a practical example of the use of advertising on the Internet.
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Google AdWords and its use in marketing
Tůmová, Květa ; Sedláček, Jiří (advisor) ; Pelc, Václav (referee)
This diploma work is concerned with Internet Advertising and Google AdWords used by companies in marketing. The work analyzes possibilities of advertising campaign management and evaluation of its efficiency. The main part of this work deals with the analysis of the chosen advertising campaign.
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Application of Google Analytics in a company
Founě, Michal ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The aim of this bachelor thesis is to present the features of the hosted web analytics solution Google Analytics when measuring web traffic on an e-commerce website as well as creating and optimizing an on-line advertising campaign. This thesis was written in cooperation with a non-profit organization which is running an e-commerce website for selling products made by disabled people.
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Komparace reklamních systémů Sklik a Google Adwords
Veselý, Tomáš ; Stříteský, Václav (advisor) ; Poštůlka, Jan (referee)
Tato práce porovná systémy internetové Pay-per-click reklamy - Google Adwords a Sklik. K porovnání obou systému slouží data z nově vytvořeného minisite www.duchodovka.cz. Analyzuje oba systémy co do jednotlivých funkcionalit, platební možností a výkonnosti.Teoretická část je zaměřena na správné začlenění PPC reklamy do komunikačního mixu organizace.
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