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Company Marketing Mix
Vyroubalová, Klára ; Rozsypalová, Pavla (referee) ; Kaňovská, Lucie (advisor)
Bachelor´s thesis focuses on marketing mix of SwissCentrum software, s. r. o. The theoretical part of this thesis describes the following terms - marketing, marketing environment, marketing mix and SWOT analysis. The analytical part of the thesis evaluates marketing mix of company and SLEPT analysis, Porter analysis and SWOT analysis are used there. The last, project part, contains suggestions for improving marketing mix.
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Marketing Mix of Company OKNOSERVIS s.r.o.
Šmardová, Gabriela ; Doležel, Aleš (referee) ; Novák, Petr (advisor)
The bachelor thesis is most importantly focused on the analysis of the Marketing mix at the company – OKNOSERVIS Ltd., which is concerned with the production and sale of plastic and aluminium windows and doors. Based on the analysis of the company and primary research, I suggest certain measures in order to increase the level of Marketing mix at the company.
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Marketing Mix of Selected Company
Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on assessment of actual marketing condition in ACO Industries k. s. and it contains the proposal for its improvement. The theoretical part, first, defines marketing from the most general point of view and then it passes into the definition of marketing mix and other marketing tools. Practical part contains the description of ACO Industries k. s. and its assessment using the marketing mix. It continues with the proposal of the draft measures leading to improvement of actual marketing condition.
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Firm Analysis by Different Methods
Němec, Vlastimil ; Ing.Vladimír Bartoň (referee) ; Hanušová, Helena (advisor)
This bachelor thesis focuses on the analysis of the selected company. The author of this thesis has a goal to evaluate both the external and internal business area of the company. Furthermore, the author deals with issues of the situation in the company for the period since its inception in the Czech Republic and with processes which are and were necessary in the beginning of adaptation to the Czech market. It’s also desired, that processes of the analysis are the realest possible concerning the company. The author of this thesis has an ambition to achieve maximum benefits for the real improvement of the situation.
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Information Strategy
Jedličková, Marie ; Zahradníček, Pavel (referee) ; Koch, Miloš (advisor)
The existence of an information strategy in a company helps to manage the information system and thereby positively affect the achievement of global strategic goals of the company and its overall market success. This thesis focuses on the creation of an information strategy in a company based on the Czech market, in the sector of small and medium-sized companies. The first part presents theoretical basis of the topic. The second part is devoted to a detailed analysis of the current condition of the company and its potential, which makes it possible in the third part, to identify appropriate amendments, which will be implemented within the enterprise information strategy. The proposed changes will be consistent with the overall strategy of the company and lead to better support of the future development of the company in the market.
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The Proposal of Marketing Mix
Nevrlá, Lenka ; Zdražil, Tomáš (referee) ; Novák, Petr (advisor)
The Master’s thesis deals with the evaluation of the marketing mix of the specific business subject. It compares teoretical knowledges of the individual elements of the marketing mix with the reality. It analyses internal and external subject’s environment and it evaluates the questionnaire survey focused on the found problems of the individual elements of the marketing mix. The result is proposal fot the improvement of the current status of the marketing mix.
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Risk Analysis of Alca plast, Ltd.
Sítková, Lucie ; Geročová, Michaela (referee) ; Hanušová, Helena (advisor)
This master´s thesis is focused on the analysis of risks. It is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed analysis of the company, identifying the risks that resulting from the analysis and design of measures to reduce certain risks.
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Business Plan for the Establisment of the Company Led Garden
Lehar, Adam ; Krobot, Richard (referee) ; Šimberová, Iveta (advisor)
This master’s thesis deals with the evaluation of the business plan to found a company for all seasons indoor growing of herbs and other plants under artificial lighting. For lighting will be used LED lights technology. Due this the name of the company will be named LED GARDEN. The thesis follows the current situation on the local market in order to evaluate the economic attractiveness of the project.
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Evaluation of the Financial Situation of a Company and Proposals For Its Improvement
Veselá, Petra ; Ulmanová, Ivana (referee) ; Bartoš, Vojtěch (advisor)
The master’s thesis is concerned with the evaluation of financial situation of a company. The first part of the work is focused on the presentation of activities of the company as well as on the determination of its present-day state. The master’s thesis uses mainly financial analysis methods whose theoretical basis is introduced in the second part, being followed by the practical application on the situation in the company. Based on the achieved findings, some steps are put forward to help to improve the financial condition of the company.
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