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Impacts of the global financial crisis on public finances in the Czech Republic
Kolísková, Lucie ; Ochrana, František (advisor) ; Roženský, Vojtěch (referee)
This thesis deals with the analysis and evaluation of the impact of Global financial and economic crisis, including taking anti-crisis measures and other legislative modifications, on public finances of the Czech Republic in time period from 2009 to 2011. The first chapter consist of explanation of key term "financial crisis", description and analysis of the mechanism of origin of the Global financial and economic crisis including identification of its key reasons and impacts and extension to the real economy worldwide. The second chapter covers with the analysis of the impact of the economic crisis on the Czech Republic and its public finances with putting accent on development of individual expenditures and revenues of the central state budget including balance of the central state budget and evaluation of its effects on meeting of Maastricht Convergence Criteria in defined period of time. The conclusion of the thesis summarizes available knowledge and recommendations for public finances which emerged from the analysis.
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Nutritional Habits in the Lifestyle of Students of the University of South Bohemia
HAVLOVÁ, Martina
The topic of a healthy lifestyle and nutrition has been increasingly discussed these days. This topic was selected due to the fact that students lead a rather busy life full of stress, neglect their nutrition and often put nutrition in the last place of the list of their values. The text of the bachelor thesis is based on available published specialized works and Internet resources. The first chapter of the thesis contains brief characteristics of basic components of food. The second chapter addresses nutrition. It includes explanation of the importance of nutrition and rational diet, and contains nutritional recommendations for the population of the Czech Republic and basic information about alternative nutrition and its selected types. The last but one chapter is focused on physical activities which form an integral part of a healthy lifestyle. The last chapter addresses anorexia, bulimia, obesity and overweight that are often caused by improper eating habits and have been extensively discussed these days. This thesis sets 2 objectives and the related hypotheses. Objective 1: To ascertain the prevailing nutritional regimes of students of the University of South Bohemia on the basis of a quantitative research. Objective 2: To ascertain the motivation of students of the University of South Bohemia to adhere to specific nutritional and exercise regimes. Hypothesis 1: Alternative diets do not prevail in the nutritional regimes of students of the University of South Bohemia. Hypothesis 2: The most prevalent motivation of students of the University of South Bohemia to adhere to specific nutritional measures and regimes is an effort to reduce or maintain body weight. The required data were collected through a questionnaire survey. The questionnaires were distributed in electronic form in bulk to the e-mail addresses of students through the study departments of individual faculties of the University. The results were processed in statistic terms and presented in charts using the program Microsoft Office Excel. The research of this bachelor thesis shows that the results confirm hypothesis 1 and hypothesis 2. Objectives 1 and 2 of this thesis were also fully achieved. Objective 1 was achieved with this conclusion: the research has revealed that the prevailing nutritional regime of the students is based on rational nutrition but students not always follow the nutritional recommendations for the Czech Republic. Regrettably, students often eliminate or reduce the intake of certain needed foods that are found unattractive by the consumers. Objective 2 was achieved with this conclusion: the prevailing motivation of students to adhere to nutritional measures is an effort to improve or maintain the body weight; however, a comparable percentage of students do not adhere to any nutritional measure. Similar results were obtained in respect of the question aimed to clarify the motivation to adhere to exercise-related measures. 31 percent of respondents are motivated by the enjoyment of exercise and 30 percent of the respondents are motivated by improving or maintaining their body weight. In conclusion, the eating habits and physical activities of students may be assessed as positive, contrary to my expectations. The resulting values of the BMI are also positive; only 2 percent of the respondents are obese and 77 percent have a normal relative body weight. Slight room for improvement may be found in fluid intake ? some students should increase it. It is also desirable to consume more milk and dairy products. It is appropriate to increase the students? awareness of nutrition and a healthy lifestyle because only a small percentage of the respondents obtain the information at school. They often prefer resources, such as magazines, Internet and TV, which are not always objective.
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Corporate Social Responsibility of a particular company
Marič, Irma ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The Master's thesis deals with corporate social responsibility. The first part is dedicated to the definition of the term Corporate Social Responsibility (CSR) and to historical development of the whole strategy. It also includes explanation of the main theoretical concepts related to the topic (Tripple Bottom Line, Carroll's Pyramid, Stakeholder Theory, etc.) Following part deals with the implementation of CSR into practice and with advantages and disadvantages of the whole concept. Next chapter is focused on national and international organizations, initiatives and certificates that help companies to put the strategy of CSR in place. The practical part of the thesis deals with corporate social responsibility of Pilsner Urquell, one of the world's best known Czech breweries. Emphasis is put on the matter of CSR seen as philantrophic activity in comparison with CSR seen as a part of marketing and PR strategy.
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The RE/MAX brand in Czech Republic in the years 2006-2008
Králiková, Barbora ; Halada, Jan (referee) ; Köppl, Daniel (advisor)
Bachelor thesis "The RE/MAX brand in Czech Republic in the years 2006-2008" is divided in two parts. The first theoretical part deals with the explanation of the term franchising and its main aspects while it also describes the special features of marketing communication within franchising organization. It is concentrated especially on the explanation of important terms for marketing communication in franchising (brand, corporate identity) and describes the environment, in which franchising organisations communicate. These are business -to- business and business- to consumer markets. The emphasis is also put on the organization of marketing activities at different levels of franchising company. The second part focuses on RE/MAX company as the famous global franchise network. It describes its entrance to Czech real estate market, looking at the way how the offices were launched, communication strategy and concrete communication activities during the years 2006-2008.
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Zero article in contemporary Italian
Pascucci, Marco ; Špaček, Jiří (advisor) ; Štichauer, Pavel (referee)
This work intends to offer a general view of the cases in which the contemporary italian grammar omits the article. The various types of articles and noun phrases will be presented in the first section just briefly, only to give the reader an overall background in which put the cases with the zero article. A special attention will be given to the cases that permit oppositions between the use of an article and the use of the zero article. Therefore what will be examined primarily will be: the plural of undetermined noun phrases, numerals, mass nouns, proper nouns, family nouns, possessives, verb+noun constructions, ellipsis and left dislocations. This work is addressed in a special way to students of italian, who will be able to find, in the different chapters, many explanations to the most occurring questions concerning the appropriate use of the zero article.
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Modern CAD Systems in Power Engineering
Strnad, Karel ; Vorel, Pavel (referee) ; Kuchyňková, Hana (advisor)
This work is focused on the short summary of history CAD systems and there are described the news, which brings the new version of programme Autodesk Inventor compared to the previous one. Then, in five steps there is described the procedure of parametric modelling in the programme Autodesk Inventor, from the sketch to final 3D model, including the drawing documentation. The work put particular emphasis on the explanation the basic modelling functions and environment in the same programme. An important part of this work is also the short explanation of some concepts relating to parametric modelling and animation of the model created in programme Autodesk Inventor.
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Marketing as a Kind of Mediation of Economical and Cultural Value System
Kleprliková, Lucie ; Bystřický, Jiří (advisor) ; Poštulka, Filip (referee)
Diploma thesis "Marketing as a kind of mediation of economy and cultural value system" deals with processes of marketing putting a meaning construction of promoted products based on media theories and mediation which are taken place in society structured by economy and cultural capital. Solution for this point of view of meaning construction mediation in as like complex social-cultural acts was splitting and abstracting mediation process into the individual levels of mediation with specific aspects, incomes and outcomes. This abstraction makes possible to describe quality coming in touch. We defined mediation on the mind level, technology level and institution level. Thesis introduce asymmetric relation between individual and economy and cultural capital owner, mythology system of putting meaning construction of promoted products and media and economy capital influence on this kind of mediation.
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Usage of Facebook and Google AdWords for Brand Building
Veselský, Štěpán ; Molnár, Zdeněk (advisor) ; Otevřel, Lukáš (referee)
This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.
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Hydrokinesiotherapy
Lukešová, Eva ; Vacek, Jan (advisor)
In this work I tried to summarize all the possible ways how we could take advantage of hydrokineziotherapy and implement it into different levels of prophylactic procedures in health care. It is based upon the knowledge of locomotion itself and its control mechanisms on one hand and the physical characteristics of water on the other. Very interesting is the comparison of movement on shore with the movement in water in relation to control mechanisms of movement. To help to compare those two adequately there is also an explanation of how the body and mind gets used to being in water enviroment. This is connected to the movement automatisms that the brain has got and uses in everyday life. These automatisms in order to master the movement in water precisely have to be rearranged and adjusted. In the chapter that deals with the different types of exercise I concentrated on the most common types of gymnastic hydrokinesiotherapeutic exercises with the slight accent on swimming and pasive relaxation which creates bases for the next chapter. This chapter which is also the last explains how different methodics and programs can bu put into practice. Final part brings forvard some examples of health problems where those exercises can become a part of primary, secondary or tertiary prophylactic procedures. It also...
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The influence of Asian culture on business- case study of Chinese culture
Uhlíková, Aneta ; Maitah, Mansoor (advisor) ; Radka, Radka (referee)
Topic of the thesis is to explain the influence of Asia culture on doing business, specifically focused on Chinese market. It analyses cultural differences and points out the importance of culture in business. In the theoretical part, the most important factors as well as all cultural influential factors are mentioned. Definition of culture itself is presented together with basic cultural elements and differeces among cultures. Further on, cultural dimensions of Geert Hofstede, one of the eminent world culture-scientist, are described, specifically focused on interaction among different cultures and organisational cultures.
Practical part then puts more emphasis on the Chinese business culture itself. Topics such as business negotiation differences are starting the practical part, followed by behaviour patterns after coming to China and meeting future business partners with Chinese roots. After explanation of all the basic differences " on the first sight", author goes more into details and explains detailed differences connected with traditions, rules and all other necessary information about how to behave in the Chinese business enviroment. Thesiś focuses on all formal collective behaviour concepts, which are very important in the Chinese culture as well as its history and philosophy, which influences both their personal and professional life every day.
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