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Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union
Reinosová, Adéla ; Procházka, Jan (advisor) ; Poludvorný, Vladimír (referee)
Title: Comparison of securing sponsors in the Czech Hockey Federation and the Czech Floorball Union. Objectives: The aim of this work is based on examination of effectiveness of securing sponsors make recommendations on how the field hockey federation should pursue this issue further, or suggest possible measures to improve the promotion of field hockey, and thus to increase the interest of potential sponsors. Methods: The practical part is based on data collection and subsequent analysis. The collection of information, I used an in-depth interviews, internal materials and Internet resources available to both entities compared. Results: Provide an overview of the implementation options for sponsors and donors change the way providing improved marketing activities Czech Hockey Federation. Keywords: sponsorship, sports marketing, sports advertising, interview
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Marketing plan for Czech association Sport for all for the years 2013 - 2015
Sysel, František ; Čáslavová, Eva (advisor) ; Jeřábek, Jan (referee)
Title: Marketing plan for Czech association Sport for all for the years 2013 - 2015 Objectives: The main aim of this work is to draw up a marketing plan for Czech Association Sport for All for years 2013 - 2015. The formed marketing plan includes all steps needed for achieving marketing goals that are part of strategic objectives of the organization during the above mentioned period. Methods: In this thesis the following methods have been used: research into documents, an informal interview, questionnaire survey, SWOT and STEP analyses. All these methods have been employed to obtain information about Czech Association Sport for All. Results: The outcome of this thesis is the marketing plan for Czech Association Sport for All for years 2013 - 2015, which includes all the necessary requirements and thus could be used and inspire the organization in question to implement some marketing activities presented. Keywords: marketing, sport marketing, marketing of non-profit organization, marketing mix
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Marketing communications of AC Sparta Praha
Fanta, Jan ; Štědroň, Bohumír (advisor) ; Voráček, Josef (referee)
Title: Marketing communications of AC Sparta Praha Objectives: The main objective of this thesis is to analyze contemporary state of marketing communications with the audience of AC Sparta Praha, identify deficiencies and develop a proposal to improve the marketing communications with fans of this club. Methods: In this thesis have been used methods of case study, analysis of available documents and texts, structured interview with director od marketing, and director of communications and public relations of AC Sparta Praha. Results: By the analysis of marketing communications of AC Sparta Praha has been found that several projects could be added. The proposal has been followed the concept of marketing communications, because i had not been detected considerable deficiencies. The proposal has come from the possibilities of the club to be realized. Keywords: sport marketing, football, communication strategy, social media, fan
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Marketing research of customer satisfaction in Family Fitness Olgy Šípkové
Slobodníková, Aneta ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing research of customer satisfaction in Family Fitness Olgy Šípkové Objectives: The goal of this thesis is to determine customer satisfaction of Family Fitness Olgy Šípkové based on their expectations and perception of actual value of provided services. Collect data based on the survey and then according to the acquired knowledge propose measures and solutions of the problems. Methods: The method of this marketing research is the survey, questionnaire. The sample sizes were defined based on own discretion and easy accessibility. Respondents were sampled by simple random sampling. Results: The result of marketing research is that the customers of Family Fitness are pretty satisfied. Yet there were acknowledge small imperfections. The fitness management should try to fix these problems. There are few measures and solutions in the conclusion. Keywords: sport marketing, sport services, services, fitness centre, questionnaire
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Marketing communication of softballclubs fans playing women's Extraleague
Tauchenová, Natálie ; Čáslavová, Eva (advisor) ; Pecinová, Markéta (referee)
Title: Marketing communication woth fans of softball club playing Women Extraleague Objectives: The aim of this thesis is to analyse the current situation of marketing communication of those two softball clubs playing czech women's Extraleague and to create suggestions and recommendations for the improvement of marketing communication of those clubs and general recommendations for the clubs playing this league. Methods: The results of this work were made thanks to qualitative marketing research. The greatest benefit was brought by method of semi-structure interview with club managers and the questionnaire with fans. For more information about current situation of marketing communication was used analysis of documents, especially websites and social media. Then the SWOT analysis was created on the basis of results of non-structure personal observation and the comparison of marketing communication of those clubs was made on the basis of marketing research. Results: The results confirmed opinions of managers that the most used communication channels include social media, web pages and email communication. On the basis of results were identified individual weaknesses for each club in WOM marketing, sponsoring, merchandising, direct marketing and making games more attractive. For all these marketing...
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Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
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Marketing of brands - Ice Hockey World Championship 2015
Šedová, Michaela ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis named Marketing of brands - Ice Hockey World Championship 2015 is focused on the description of communication and marketing activities of brands which were connected as official sponsors and official partners with the Ice Hockey World Championship 2015 held in the Czech Republic. The thesis consists of a theoretical and a practical part. The theoretical one concentrates on description of sport marketing and sponsoring, it also describes marketing activities of brands used by companies in their campaigns. The practical part is focused on the Ice Hockey World Championship 2015. The structure of the sponsorship related to the championship is explained, the categorization of the sponsors (main official sponsor, official sponsor and official partner) is described and all the official sponsors and partners of the championship are listed along with an outline of the rules they had to follow and the advantages and the rights they had. The description of the communication and marketing activities of selected official sponsors and partners of the championship follows. In this part of the thesis, the theoretical knowledge described at the beginning is applied in practice. The thesis also focuses on the problem of ambush marketing connected with the championship. The thesis is concluded by...
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Marketing mix of 1. FK Příbram and proposals for its improvement
Molnár, Jakub ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Title: Marketing mix of 1. FK Příbram and proposals for its improvement Targets: A thorough analysis of the individual parts of the sports club's marketing mix and then a proposal of suitable measures or processes that would lead to greater satisfaction of fans as a result of improving the marketing mix. Methods: An interview is used to find out information about the marketing mix. There is a case study used to analyze current marketing mix. Analysis of the conditions is carried out with the aid of PEST analysis, Porter's model of five forces, and analysis of resources. SWOT analysis is applied to synthesize previous analyzes. Results: The study revealed deficiencies in the area of marketing and Marketing mix of 1. FK Příbram. The greatest gaps can be seen in the branch of outdoor advertising, merchandising and tickets price list to match. Key words: marketing, marketing mix, 1. FK Příbram, sports marketing
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Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport
Jerie, Martin ; Pecinová, Markéta (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Research of Customer's Satisfaction in Sport Centre JEREMI Sport Objectives: The aim of the study was to determine customer's satisfaction with services offered in the sport centre JEREMI sport. Based on the results to develop proposals for improving services and increase customer's satisfaction. Methods: The research used a qualitative and quantitative method of questioning. For quantitative methods were used polling, for qualitative were used observation and interview. Results: The results are shown in graphs, tables, and cross classification. Then forwarded to the management of the sport center to increase customer's satisfaction. Key words: Sport marketing, service, service marketing mix, quality, expectation
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