|
|
Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions
Čermák, Roman ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing activities of ice hockey club HC Vagnerplast Kladno and the improvement suggestions Objectives: The main goal is to propose measures which will, in accordance with the specifics of the Kladno hockey club to improve the marketing activities and cooperations with partners and fans. Methods: Analysis of internal and external factor of sports organization, case study, document analysis, interview Results: Suggestions and recommendations for improvements and streamlining activities in the marketing mix, working with partners and fans of the club Keywords: marketing mix, sponsorship, interview, HC Vagnerplast Kladno
|
|
|
Products' offer of the club SK Slavia Praha for partners
Hladík, Martin ; Voráček, Josef (advisor) ; Janák, Vladimír (referee)
English name: Products' Offer of the club SK Slavia Praha for partners Summary: The aim of my bachelor's thesis is to investigate and analyze current offer of products of the club SK Slavia Praha for partners. My bachelor's thesis tries to improve and enlarge this offer. I will propose new arrangement of partners and I will create new kind of partner - partner of youth academy. At the end of this thesis I will design sponsorship packages for all kinds of partners. These proposed changes schould enhance the co-operation between SK Slavia Praha and partners. Key words: sports marketing, marketing mix, sponsorship, sports advertisement, sponsorship package.
|
|
| |
|
| |
|
|
Marketing of brands - Ice Hockey World Championship 2015
Šedová, Michaela ; Halada, Jan (advisor) ; Klimeš, David (referee)
The bachelor thesis named Marketing of brands - Ice Hockey World Championship 2015 is focused on the description of communication and marketing activities of brands which were connected as official sponsors and official partners with the Ice Hockey World Championship 2015 held in the Czech Republic. The thesis consists of a theoretical and a practical part. The theoretical one concentrates on description of sport marketing and sponsoring, it also describes marketing activities of brands used by companies in their campaigns. The practical part is focused on the Ice Hockey World Championship 2015. The structure of the sponsorship related to the championship is explained, the categorization of the sponsors (main official sponsor, official sponsor and official partner) is described and all the official sponsors and partners of the championship are listed along with an outline of the rules they had to follow and the advantages and the rights they had. The description of the communication and marketing activities of selected official sponsors and partners of the championship follows. In this part of the thesis, the theoretical knowledge described at the beginning is applied in practice. The thesis also focuses on the problem of ambush marketing connected with the championship. The thesis is concluded by...
|
|
|
Organising sport&music event ,,bm(X)treme fest 2010"
Čermák, Roman ; Šíma, Jan (advisor) ; Honzárek, Tomáš (referee)
Title: Organising sport&music event ,,bm(X)treme fest 2010" Goals: The aim of my bachelor thesis is to analyze shortcomings in organizing sport&music event ,,bm(X)treme fest 2010" and create proposals for their elimination. Methods: To achieve the goals I have chosen SWOT analysis as a suitable method for the analysis of the strengths, weaknesses, opportunities and threats of event, electronic polling and interviews. Results: The work points possibilities to streamline the organization of sports and music festival and also to avoid the mistakes of the past years. Keywords: SWOT analysis, elektronical interviewing, interview, sports management, sponsorship, marketing
|
|
|
Comparison of Proposals for Club's Sponsors in Czech League of American Football
Kroulík, Radim ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Comparison of Proposals for Club's Sponsors in Czech League of American Football Targets: The main target of the thesis is to compare the proposals for the club's sponsors in the highest league of American football in the Czech Republic and suggest the recommendations for content of the proposals. Methods: Mixed research was used to achieve the target of the thesis, including an evaluation case study and an electronic survey. Results: The results of the research show the proposal of the Prague Black Panthers is the best processed. A long-term research is needed to prove it, but the results of the research show there might be a relationship between quality of the proposal, budget and the sports achievements of the club. The comparison of the current proposals with the sport marketing theory shows an inadequate proposal processing and lack of essential information which are important for the potential sponsors. Keywords: sport marketing, comparison, sponsorship, advertising, list of advertisement options, american football
|
|
|
Sponsorship of TJ Spartak Čelákovice
Vedral, Marek ; Voráček, Josef (advisor) ; Višněvský, Andrej (referee)
Title: Sponsorship of TJ Spartak Čelákovice Objectives: The main objective of this work is to create suitable offer by TJ Spartak Čelákovice for sponsors. We will use this offer, look for the strengths and weaknesses and modify the offer in the process. Methods: First Method will be searching documents important for creating the offer and their analysis. Then we will use the information to create the offer, we will choose communication strategy. We will evaluate the offer, find out its strengths and weaknesses. Results: We found out strengths and weaknesses of our sponsor offer thanks to a year activity looking for sponsors. We also found out, that communication and first contact is very important. Key words: Sponsoring, nohejbal, communication, sponsor offer, amateur sport
|
|
|
Methods and techniques of private funding of nongovernmental nonprofit organizations
Hejna, Lukáš ; Tomeš, Igor (advisor) ; Lejsal, Matěj (referee)
The use of private sources in nongovernmental nonprofit organizations funding is a very topical issue that needs to be addressed for the successful, effective and long-term functioning of such organizations. This diploma thesis - Methods and techniques of private funding of nongovernmental nonprofit organizations - is focused on fundraising in terms of both its theoretical ground and the practical use. Fundraising is introduced as an integral part of the routine activities of nonprofit organizations that helps to ensure sufficient funds for implementing the organizations' mission. This thesis discusses the theoretical ground for fundraising as a separate field, including the legislative framework for nongovernmental nonprofit organizations in the Czech Republic. The specifics of individual private donors when obtaining adequate funds are also distinguished. It further describes the use of specific methods and techniques of fundraising practice. The research part provides insight into areas of private funding by searching for examples of corporate fundraising best practices in selected foundation subjects in the social sphere.
|
|
|
Marketing Activites of the club Tatran Omlux Střešovice
Hlavička, Aleš ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing activities of sport club Tatran Střešovice Objectives: The aim of this work is to propose appropriate measures for more effective floorball club marketing work, especially towards the fans, partners and its own club members, in accordance with specific enviroment. Methods: Analysis of internal and external factor of sports organization, case study, document analysis, interview Results: Summary of recommendations for improvements in various areas of the marketing mix, work with club members, fans and partners of the club Keywords: Marketing mix, Tatran Střešovice, Communication mix, Interview, Sponsorship
|
guest ::
