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Proposal of Marketing Communication of Internet shop
Famfulíková, Lucie ; Bisová, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deal with the marketing communication of online shopping specializing in greenhouses and seedbeds sales which is operated by the agricultural cooperative. The first part of the paper focuses on theoretical aspects based on professional literature sources. In addition, an analysis of the current situation of e-shop communication is carried out. On the bases of the analysis, possible measures are proposed with the aim of improving marketing communication with customers, gaining new customers and to raise the awareness of the existence of agricultural cooperative.
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Analysis of Data on Social Networks Based on Data Mining
Sedlák, Jan ; Burget, Radek (referee) ; Bartík, Vladimír (advisor)
This thesis deals with data mining on social networks. It introduces data mining itself and its utilization on data analysis on social networking services. It analyses APIs of Facebook, Twitter, Google+, LinkedIn and GitHub with respect to data mining. It presents implementation of application for downloading dataset from GitHub and it deals with experiments with obtained dataset. Finally, it introduces design and implementation of application that analyses future project activity.
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Financing of Business Activities
Pospíšil, Filip ; Ing. Martin Širůček, Ph.D: (referee) ; Ptáček, Roman (advisor)
This diploma thesis on the topic "Financing of business activities" processes the entry into the foreign e-commerce market using the chosen strategy and modern marketing plan. In the first part, attention is paid to the issues of e-commerce, business on the Internet, penetrations into new markets and Internet marketing tools from the perspective of theory. The second part deals with the description of TWIN PRODUCTION s.r.o., analysis and comparison of two selected markets. It also includes the design of a strategy for entering the selected market and an outlined marketing strategy. Last but not least, all activities related to internationalization are financially quantified and some measures are proposed.
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Proposal of the Communication Mix of the Selected Company for Entering the Foreign Market
Hobza, David ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on the communication mix of Mr. Hobza’s company, which is interested in the handmaking of wooden flowers. The company doesn’t use any forms of communication mix so far, so the proposals are made for the domestic market and will be used also for the foreign market. The thesis is divided into three parts. Theoretical, analytical and proposal part. The main goal is to design the most effective communication so the company will be better known in the domestic and foreign market.
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ICT Tools for Marketing Strategies Support
Barnet, Lukáš ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The use of ICT tools in marketing strategies, in its essence the use of Internet marketing as such, is now becoming a necessary part of company's communication with the customer, and its importance is steadily increasing. The aim of the bachelor's thesis is a custom solution using one of the ICT tools, and also a proposal to improve their use for Kasa.cz, s.r.o. company.
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Proposal to improve the marketing communication of the company
Fíbek, David ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
This bachelor ´s thesis deals with a proposal to improve the marketing communication of a chosen company. The meaning of the work is in the design of a solution that can be implemented in the described company. The work is mainly about getting familiar with the company and its current practices in the field of marketing communication. Then, I propose solutions that are based on the described shortcomings.
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Proposal for Company Communication Mix
Syková, Iveta ; Balcárek, Jiří (referee) ; Kaňovská, Lucie (advisor)
The master thesis is focused on a proposal of communication mix for a fitness center located in the center of the Brno city. This thesis is divided into the theoretical, analytical and proposal part. The theoretical part describes the basic concepts of marketing, the analytical part contains selected analyzes from macro-environment and micro-environment, and their results are the basis for the proposal part of the thesis. The last part sets out proposals for a company's communication mix that will lead into increased competitiveness, raising awareness among potentional customers leading to a consequent increase in profit.
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Analysis of Application Firewalls in Online Social Networks
Zítka, Radim ; Malinka, Kamil (referee) ; Januš, Filip (advisor)
The thesis describes ways to attend social networks using automatic robots, meaning of this approach and the reasons leading social networks to use protection against automated robots. The aim of this thesis is to analyze currently used protections against automatic robots of the most famous social networks (Facebook, Twitter, LinkedIn and YouTube). These informations are available for other developers, which may use these informations to improve their protection of own websites. The output of this bachelor thesis is description of currently used social network protections and propsal of protection that reveals automatic robots based on multiple identical behaviour.
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Proposal of Improving Company Marketing Communication
Ďuránová, Lucie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
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