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The meaning and use of fictitious purchases.
BOUZKOVÁ, Renata
The aim of this diploma thesis is to evaluate the quality of the services provided in the selected sales unit by means of mystery shopping. The aim is to identify shortcomings and suggest possible solutions to them. The department store called PRIOR in České Budějovice was chosen for the work. A total of 24 mystery shoppings were made in October, November and December 2017.
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Motivation and remuneration of employees in a medium-sized company-mas
TOMKOVÁ, Jana
The main aim of this diploma thesis is to analyse the state of remuneration of employees, the way of their motivation and suggest a possible change of the system based on the found results. The aim of the first, theoretical part is the synthesis of professional publications, the output of which will be a literary overview. The comprehensive view of the issue is set and there are analysed the most important theoretical findings relating to the medium-sized business, motivation, motivation theory, motivation and remuneration, remuneration management and its objectives, rewards and work performance, the structure and form of wages, evaluation of work, the most common forms of wages, employee benefits, MS as an instrument for motivation and remuneration. The course of the research is presented in the practical part and it is carried out in the XY health insurance company. At first, this organization is briefly described and then a self-directed research is conducted through a questionnaire survey of counter staff, client centre managers and project managers / shoppers, the current state of employee remuneration and motivation is analysed.Subsequently, an analysis of the effect of the IMS reward compared with the adoption of IMS and motivation for improvement of client center managers and counter-staff is performed. Thus the data obtained from the questionnaire survey with the data provided by the company on IMS remuneration are compared. Finally, the acquired data are evaluated, suggested recommendations for improvement of the situation and a summary of the work is drawn up.
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Adidas and Nike Brand Stores Quality Comaprison through Eyes of Customers
Šrámek, Martin ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: adidas and Nike Brand Stores Quality Comparison through the Eyes of Customers Objectives: Mystery Shopping is the instrument used to inspect the quality of adidas and Nike branded stores through the eyes of customers. Subsequently, the selected stores are compared and potential enhancements are proposed. Methods: Mystery Shopping - questionnaire focused on retail. Results: In terms of exterior, as well as interior, the Nike stores are ahead of the ones of adidas as the American brand has always been well-known for trying to initiate positive visual perception. On the contrary, adidas has provided better service quality demonstrated by modesty and higher selling effort from sales assistants towards customers. Also, adidas sellers have been more settled and disciplined. Additionally, adidas stores have worked more properly in terms of overall functioning. When comparing the stores of both brands with those in other world cities (Amsterdam, Berlin, Glasgow, London, New York, Tokyo), Prague stays behind. It has to fill the gap in the assortment and in the stores equipment, as well as in the service provided by sellers. Keywords: Marketing mix, retail, Mystery Shopping, adidas, Nike.
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Spanish Gastronomy in Tourism
Frauenterková, Iveta ; Kalábová, Markéta (advisor) ; Valentová, Jana (referee)
The aim of the thesis is to characterize Spain as a specific destination of tourism industry in relation with gastronomic wealth, to describe a gastronomy in each autonomous region of Spain and to analyse current situation of offer of the spanish gastronomy in Prague. The theoretical part defines the terms tourism and gastronomy, characterizes Spain, its economic situation and contribution of tourism industry to economy of the country. The practical part focuses on spanish regions, their traditional gastronomy and on holidays and festivals connected with gastronomy. In conclusion, the thesis provides an evaluation of level of the spanish gastronomy in Prague. The method used for the analysis was mystery shopping and the authenticity of spanish dishes served in restaurants in Prague was evaluated by practical knowledge of the author.
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Marketing strategy of the company A3 SPORT
Škopková, Lucie ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The topic of my bachelor thesis is Marketing strategy of the company A3 SPORT. The scope of my bachelor thesis is to describe the marketing strategy of the company A3 SPORT and to conduct own research in which I will test whether my hypothesis, that the sales service in the shops of company A3 SPORT is better than the sales service in the stores of company SPORTISIMO, is right. For my own research, I have chosen the method called Mystery shopping. In the theoretical part of the bachelor thesis I describe basic terms in the area of marketing, such as marketing itself, marketing strategy, communication mix or marketing research. In the practical part I provide information about the company itself, about its marketing strategy and about its major competitor. This part also contains evaluation of mystery shopping and my suggestions for improvement.
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Comparing the client-oriented approach of selected companies engaged in development projects in Prague 13
Schilla, Ondřej ; Vávra, Oldřich (advisor) ; Lacková, Alena (referee)
The present Master Thesis tries to summarize and assess individual aspects of a decision-making process connected with a housing purchase. In the theoretical part, ways and methods of market survey, in particular so called mystery shopping, are outlined and explained. Further on, basic concepts connected with the housing market are defined and clarified. The first section of the practical part of the present Master thesis explores opinions of a selected representative group of potencial clients, based on the original author´s questionnaire (with analysis and assessment of answers). In the second section, a client-oriented approach of four selected development companies is explored and analysed in detail, with the evaluation and listing of pros and cons of marketing / business communication of selected developers. Finally, there is a third section of the second part, providing interviews with experts with considerable expertise in the field of (housing) real estate market and banking sector.
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Analysis of sales practices of Independent Beauty Consultants in a selected company
Hrubá, Aneta ; Zamazalová, Marcela (advisor) ; Štětina, Radomír (referee)
Master thesis deals with analysis of sales practices of Independent Beauty Consultants in a selected company. The aim of the thesis is to evaluate the sales practices of Independent Beauty Consultants at Mary Kay company and to propose optimization recommendations. The thesis is divided into free parts: theoretical, methodological and practical. The theoretical part is based on literature and describes the qualities of a professional salesperson and an effective process of personal selling. The methodological part defines the target group and explains the application of the chosen methods such as: personal interview, questionnaire survey and mystery shopping. The practical part focuses on Independent Beauty Consultants and analyzes their sales practices. Optimization recommendations are proposed on the basis of the findings of research.
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