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Spin Doctoring - analysis of persuasive techniques of manipulation with public opinion
Vozková, Markéta ; Švantner, Martin (advisor) ; Kladný, Tomáš (referee)
The aim of this paper is to present a critical reflexive analysis of spin doctoring in the Euro-Atlantic area. We aim to determine whether a spin doctor use the knowledge of semiotics, media studies, public relations, political communication and rhetoric for the practice of crisis communications. This text puts this kind of manipulative communication into historical perspective and monitors its application in social communication of contemporary Western society. With the support of current thinking on this persuasive communication, we would like to explore various methods and techniques of spin doctoring. We try to identify and analyse various sign systems, specific channels and media that are used in the practice of spin doctoring. We attempt a comparison of these communication channels in relation to the effectiveness of the persuasion. We focus on the era of new media (last 20 years) and the consequences of these developmental processes, and effects on the agenda of media (problem of agenda setting). The subject of our interest is also the influence of increasing number of people who have access to World Wide Web. We study individuals' participation in the democratic process. We believe that the advent of new media caused a reconfiguration of participation in democracy, but we think, that new...
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Communication in Organizations
Tomíčková, Marta ; Šnýdrová, Ivana (advisor) ; Kopecký, Martin (referee)
6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...
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Analysis of Volkswagen's crisis communication in the Czech Republic
Hynek, Tomáš ; Postler, Milan (advisor) ; Vomočil, Marek (referee)
This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.
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Crisis communication
Štofčíková, Viera ; Zeman, Jiří (advisor) ; Grigerová, Laura (referee)
The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.
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The role of crisis management in the reorganization of the company MSV Metal Studénka, a.s.
Lonk, David ; Schönfeld, Jaroslav (advisor) ; Smrčka, Luboš (referee)
The aim of the thesis is to describe the methods of crisis management and their application on the particular company, which was saved from bankruptcy due to effective crisis management. The theoretical part explains the concepts related to the crisis management using knowledge from both domestic and foreign specialized literature. The practical part applies the theoretical knowledge on the selected company. The brief description of the company is supplemented by its economic situation and description of steps that were made by the crisis management. These steps are analyzed and evaluated in the final part of the thesis.
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Krizová komunikace na sociální síti Facebook
Stránská, Adriana ; Stříteský, Václav (advisor) ; Špačková, Jana (referee)
The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publicity. In the analytical part two surveys were conducted, one within consumers to analyze their attitude towards making complaints on Facebook and the other one with social media experts by discussing their experience and opinions on this issue. Based on these findings, a set of 10 recommendations for crises on Facebook were formulated.
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The Relevance of the Telephonic Crisis Intervention
SECHOVEC, Libor
The whole work deals with problems of crisis intervention concentrated on a specific area of working place in the telephone line of confidence. This work includes the theory concerning our theme, from the general characteristics of crises to crisis intervention. Further it engages in the telephonic crisis intervention. It explains main rules of crisis intervention and deals with suicidal themes and questions of ethics. The whole work contains the description, classification, comparison and summary of information and facts. In the conclusion, it focuses on the possibilities and limitations during communication between both parts of telephone calls.
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Analysis of Crisis Communication in the Babies Switched at Birth in the Hospital of Třebíč Case
Böhm, Jiří ; Lešetický, Ondřej (advisor) ; Rydlová, Jana (referee)
The theoretical part of this thesis focuses mainly on crisis communication and its goal is to pinpoint its instruments, principles and regularities. The theoretical part also defines the concept of crisis and offers an adequate guide on what action should management take in individual periods of crisis. Apart from crisis communication and crisis management, it also explains the regularities of media analysis, which is used as an information portfolio for the second, practical part. The result is an evaluation of crisis communication during the events of "babies switched at birth in the hospital of Třebíč" from the hospital's perspective, mostly based on aforementioned media analysis. Adequate recommendations are proposed, based on the results.
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Cooperation of components of integrated emergency system in catastrophes and multiple disasters
VYHNÁLEK, Jakub
The topic of my bachelor thesis is the Co-operation of the components of integrated emergency system in catastrophes and multiple disasters. The target of the thesis is mapping the knowledge of the type activity of components of the integrated emergency system during the common intervention in the extraordinary event with a high number of the injured and victims with accent on the work of the Medical Rescue Service. The partial target is to find out the knowledge of the communication in the Tetrapol digital system. The thesis is split into the theoretical and practical part. The theoretical part of the thesis is devoted to the Integrated Emergency System, its components and tasks. It defines the concepts used in connection with the multiple disasters and moreover it mentions the documents necessary for the liquidation of an extraordinary event. It also describes the communication in the digital Tetrapol system. In the practical part, the method of the quantitative research in the form of the anonymous questionnaire was selected. The respondents were employees of the Medical Rescue Service of the South Bohemian Region. Based on the determined goals, two hypotheses were postulated. The first hypothesis reads: ?Members of the Medical Rescue Service are able to communicate in the Tetrapol digital system?. The second hypothesis reads: ?The junior employees (up to 5 years of practice) have a better knowledge of the type activity of the components of the integrated emergency system during the common intervention in case of an extraordinary event with a high number of injured and victims for the Medical Rescue Service than the senior employees. The investigation refuted both hypotheses and it has shown the deficiencies in the theoretical preparedness for the liquidation of the extraordinary event in the tested sample. In the framework of improving the awareness and knowledge of liquidation of an extraordinary event, it is suitable to devote more time to the given issue already during the studies of medical rescuers as well as subsequently in the employment for example in the form of internal seminars.
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