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Contemporary trends in tourism
Kubátová, Lucie ; Kalábová, Markéta (advisor) ; Jenčková, Jiřina (referee)
This BA Thesis deals with the contemporary trends in tourism. The main goal of the thesis is to analyse these trends and to find out the differences in using these trends between citizens of the Czech Republic and citizens of other countries. The issue at hand was researched using a survey. The thesis is divided into a theoretical and a practical part. The theoretical part is dedicated into the first of two chapters, which are indispensable in order to introduce he reader into to the issue of tourism. The practical part aims at the description of contemporary trends in the tree main areas of tourist services: accommodation, transportation and food and beverage. These trends are demonstrated on specific examples of Airbnb, Uber or themed restaurants.
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Sharing economy
Dvořák, Jan ; Král, Petr (advisor)
This master thesis deals with the very topical subject of sharing economy. It`s objective is to prove or disprove the assumption that today`s young people prefer to use sharing economy rather than classic services in different areas and to explore the relationship between students and sharing economy in general. Also to find out what are the key motivation factors and barriers. The thesis consists of theoretical and practical part. In the theoretical part the sharing economy is defined based on technical literature and other sources. Particular models of sharing economy are also described in the theoretical part and demonstrated on real companies. Practical part consists of own market research in a form of survey. The objective of this master thesis is proved or disproved based on data gathered by the survey and secondary sources.
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Complex comparison of long-term and short-term letting
Lenc, Aleš ; Makovec, Martin (advisor) ; Červený, Martin (referee)
The aim of this work is to provide an investor with how to invest in lettings manual. This is done by comparing two types of lettings in several different categories: risk, legal aspects, cost, property management and rate of return. The paper is assuming private investor financing the flat purchase only from equity. Focusing not only on financial aspects, the work intends to provide an investor with a complex decision making tool when it comes to deciding whether to buy and rent out a property in Prague.
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The sharing economy, its analysis and influence on tourism
Náprstková, Zuzana ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The aim of the bachelor thesis is to analyse the impacts of the sharing economy on tourism and on the marketplace. The partial aim is to propose measures which would improve the sharing economy and its operations. The first chapter focuses on tourism, its characteristics, place in the economy and on new trends in tourism. The next chapter presents the sharing economy as a global phenomenon, describes its main characteristics and states the reasons why the sharing economy has developed. Then an analysis follows, firstly of the positive, then of the negative impacts on the participants, tourism and the marketplace. The last chapter proposes regulations which would prevent the negative impacts of the sharing economy.
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The impact of sharing economy on consumer behavior in tourism
Veselá, Jana ; Vaško, Martin (advisor) ; Frühaufová, Věra (referee)
The thesis concentrates on the impact of the sharing economy on consumer behavior in tourism. The theoretical part focuses on several approaches towards consumer behavior and the importance of mobile technologies for the growth of the sharing economy. The second part later deals with characterization of the sharing economy, determination of the key players and most importantly researches the impact of this phenomenon on consumer behavior in tourism, especially in the area of accommodation and transportation.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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Marketing activities of Airbnb
Weinmannová, Jana ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis focuses on the phenomenon of the sharing economy. Using Airbnb as an example to show the opportunities and threats that the sharing economy may bring to companies, individuals and society. The thesis is divided into several chapters, the theoretical part is devoted to the analysis of the marketing environment, marketing strategy, the specifics of marketing mix of tourism and the theoretical background of sharing economy. The practical part is dedicated to company introduction and analyzes marketing activities of Airbnb both in Czech republic and abroad. The main goal of this thesis is to reveal the potential od Czech market for Airbnb through market research, identify the future goals of the company and suggest how to achieve these goals.
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The rising sharing economy and its impact on tourism demand in Prague
Nguyen, Duy Quang ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
This bachelor thesis analyses the impact of the sharing economy (Airbnb) and other selected determinants on tourism demand in Prague. Based on monthly panel data from the period January 2014 to March 2015 the econometric model was estimated. Determinants used in the model for analysis are Airbnb listings of short-term rentals, GDP per capita, relative price, weather temperature, rainfall, marketing and dummy variables summer, autumn and winter. Results from estimations show that Airbnb, the indicator of sharing economy, GDP per capita, which represents the income, relative price and Prague.eu, that represents the marketing component have significantly positive effect on tourism demand.
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Business Plan
Straková, Barbora ; Fiala, Roman (advisor) ; Řepová, Helena (referee)
This masters thesis is focused on the theoretical description of the business plan creation and is devided into chapters where the plan is described in details. The theoretical part contains an explanation of legal issues of the real estate renting. The practical part is focused on practical application and is designed as an instruction how to do the business in this area. The target of this thesis is the business plan creation. Financial analysis will reveal if the plan is to be realized and if it is payable. Analysis of the market, included in the plan, is focused on customer behaviour and competitors analysis. Analyses of internal and external environment are focused on the factors which affect the market position of the business.
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Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
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