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Influence of the modern IT/ICT on the enterprise communication
Ondrová, Lucie ; Střížová, Vlasta (advisor) ; Hadamčík, Lukáš (referee)
Nowadays communication is a key factor of success. There are more and more demands placed on it, especially for its speed, accuracy and quality. These three factors influence the direction of individuals as well as companies. Choosing the right communication channel is necessary for the best efficiency of communication. This choice is closely related to the type of message; different kinds of messages should use different communication channels. This thesis focuses on the overview of modern communication channels in companies. The channels such as Instant Messaging, e-mail, Task Managent along with classic meetings or phone will be described. Then the thesis will analyze the communication in one of the largest Czech computer stores and electronics, assess its effectiveness and propose recommendations for improvement.
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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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The perception of corporate identity and corporate image of a selected company
Orosz, Noémi ; Kašparová, Eva (advisor) ; Duchečková, Dana (referee)
This bachelor thesis analyses the corporate identity and corporate image of the company Renault Česká Republika, a.s. The aim of the thesis is to examine the current state of the corporate identity and image from the perception point of the employees and to make recommodations to better the current situation of the corporate identity and with that, the corporate image if needed. The first, theoretical part of the thesis further introduces the corporate identity, its components and their contribution to the corporate identity and image with the focus on its effects on the employees of the company. The second, practical part analyses the identity in the company with the help of documentary analysis and questionnaire survey.
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Corporate Culture of INGE Opava spol. s r.o.
Šimetková, Tereza ; Müllerová, Františka (advisor) ; Růžičková, Lucie (referee)
This bachelor thesis deals with the corporate culture of INGE Opava spol. s r.o. The first part of the thesis is devoted to the issue of corporate culture in theory and the important concepts as well as the importance of corporate culture are explained. The practical part is focused on a specific company and its corporate culture. Firstly, the basic information about the company and the key elements of its corporate culture are described. Subsequently, an analysis of the corporate culture is performed using the method of anonymous questionnaire. The practical part also includes measures designed to improve deficiencies of the company's corporate culture. In conclusion, the thesis evaluates the strength of corporate culture of INGE Opava spol. s r.o.
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Using social media in practice at business communication s.r.o.
Švojgrová, Anna ; Lhotáková, Markéta (advisor) ; Michl, Jakub (referee)
This thesis is an analysis of the internal and extrenal communication of a small IT company business communication s.r.o. with emphasis on social media. The theoretical part of this paper deals with the use of social networks by individuals and companies in the Czech Republic and abroad. The practical part introduces the reader into the company business communication and its business practise, analyses its current internal and external communication, especially via social networks, and identifies the problems the company is facing in this area. The result of this thesis is a proposition of changes designed to lead to a better use of social media by this company.
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Firemní komunikace v česko-německém prostředí
Strejčková, Eliška
The aim of this Bachelor thesis is a detection of communication barriers between German corporation ISOWA, GmbH and Czech corporation ISOBAST, s. r. o and to suggest improvements in mutual communication with respect to intercultural differences. The thesis consists of two parts, theoretical and practical.Part of practical thesis are interviews with Czech and German interlocutors, as a basis for creation of recommendations and specific proposals.
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Solution of internal communication and cooperation with IT support
Růt, Václav ; Kunstová, Renáta (advisor) ; Fortinová, Jana (referee)
The thesis focuses on internal communication and cooperation within a small company. The theoretical knowledge is applied on the company Firma 2.0. The current status is analyzed and thanks to questionnaire survey the main flaws of the present solution of internal communication and cooperation are identified. Currently, Firma 2.0 uses few decentralized applications that are becoming insufficient due to the trend of enlarging size of the company. That is why a new centralized solution is offered, which will be developed tailor-made for the company. The base of documentation is enclosed and reflects the requirements of the company. Application is module-made and is possible to use in small and middle-sized companies. This is the reason why it will enlarge the present portfolio of already offered application of Firma 2.0.
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Corporate questions - education of employees in comparison with the theory and experience.
AMBROŽOVÁ, Viola
This bachelor thesis is concerned with company education. It describes most common types of nonformal education as soft skills, coaching and supervision in theoretical part. Further there is space dealing with company communication and procedures setting of company education. In additional part is described a real international company, where was taken a research focused on employee satisfaction, company communication and effectiveness of whole training program.
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The rebranding process of the non-profit organization
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Lara, Zita (referee)
The thesis is looking into the rebranding process of the non-profit organization. The work describes the project according to its particular stages, which are common in the commercial world and the examples given are showing the differences when developing similar project in the non-profit organization People Management Forum. The author is using his work experience as a marketing specialist, who handles the company's communication, maintains corporate identity, mini-project of creating presentations on the web and the analysis and the draft of the new structural diabase fulfilling the need fot objektive informations of transformation part sof newly propřed organizational structure. The main aim is to show the importance of setting partial goals in order to fulfill the vision that the company outlined before the whole process. First, the author explains the relationship of the non-profit organization with its key stakeholders in the micro and macro environment. Lately he explains how this relationship influences the company's communication and public relations. In the fourth chapter, he describes rebranding as a process and clarifies the importance and key factors of its particular stages. In the fifth and sixth chapter, the author outlines the relationship of the organization People Management Forum and its daughter company HR Forum, s.r.o., which is crucial for the practical part of the work. He shows the main activities of People Management Forum and the way how the organization presents them among its target groups. The chapter seven is finally the principal part of the work and the practical demonstration of the rebranding project. According to the theory mentioned in the beginning, he is explaining the key success factors of this kind of project and making recommendations to the stages, which he demonstrates with practical examples how it was applied in the organization People Management Forum. In the eight chapter, the author gives a detailed description of his mini-project of the draft and the implementation of the new website and structural database, including the way how were metrics for the success measurement set and were they evaluated. He recommends how the strategy could be more effective and how the project will adapt to the new trend in that particular area.
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Communication and ICT tools as a mean of competitiveness (in a small business)
Meštellér, Tomáš ; Střížová, Vlasta (advisor) ; Zaal, Petr (referee)
The aim of this work is a practical confirmation of a hypothesis that IT and ICT tools are a source of competitive advantages and increase the competitiveness of small businesses. After establishing the theoretical framework for my thesis, I focus on a definition and suppliers of ICT tools in the Czech market. In the practical part of the work I underwent a detailed research and analysis of five major and frequent communication situations in the surveillance organisation. This research was made before the implementation of ICT tools and then after their subsequent integration into the organisation. Outputs of my observations are further subjected to a comparison with respect to competitiveness, efficiency and cost. The obtained results support the initial argument of positive impact of ICT tools even if used in small businesses.
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