|
|
Clothing in Masterpieces of the Old Flemish School in the 15th Century
Václavíková, Kateřina ; Jarošová, Markéta (advisor) ; Nespěšná Hamsíková, Magdaléna (referee)
The aim of the Bachelor's Thesis is to present an overview of the evolution of the 15th Century Burgunian fashion. The Thesis is based on the study of the masterpices by the Old Flemish painters and iluminators which had been represented by the official clothing of the Burgundian aristocracy and Flemish elite. The attention is espetially paied to the details of clothes, fabrics, patterns and accessoires. Final results are confronted with the literature and the examples from the 15th Century. Burgundian fashion of Western Europe, which evolved from Gothic is continually compared with clothing from renaissantian Italy and the attention is also paied to the contamporary trade with fabrics
|
|
| |
|
|
Proces of Establishing and Management of Fashion Brand
Švach, Martin ; Koudelková, Petra (advisor) ; Hejlová, Denisa (referee)
The diploma thesis "The Process of Establishing and Building a Fashion Brand" deals with the process of establishing a fashion brand, how to write its business plan and which me- thods and techniques are suitable to use to create a fashion brand. The first part of this thesis covers the issues of establishing small business, then it is explained the structure and utilization of business plan and at the end of the theoretical part is closely described fashion marketing, as well as marketing and strategic analyzes and tools, which are generally used for building brands. In the practical part of this thesis the author, according to the acquired knowledge, handles the business plan of the streetwear brand called yen3k. Author focuses on SWOT strategic analysis, market segmentation and mainly on the marketing mix. Especially the promotion part of the marketing mix is described deeply. In conclusion, organizational plan, risks assessment and financial plan are evaluated. Keywords Fashion brand, brand, yen3k, business plan, fashion marketing, entrepreneurship, branding, streetwear, brand establishing, creation of a brand, brand identity, brand building, fashion, clothing vi
|
|
| |
|
|
Presumptions of the Formation of the modern Men's Suit (General and unique in the typology and in the formation of men's court, military and ecclesiastical clothes in the light written, iconographical and material sources in Czech countries of early new ages at the court of the Austrian Habsburgs in the frame of the European culture of clothing)
Kutílková, Dagmar ; Koldinská, Marie (advisor) ; Petráň, Josef (referee) ; Nachtmannová, Alena (referee)
v anglickém jazyce The dissertation thesis with title "Presumptions of the formation of the modern men's suit" elaborates the general and unique features in the typology of men's court, military and ecclesiastical clothes. Research, which is based on written, iconographical and material sources, is aimed at environment at the court of the Austrian Habsburgs in early new ages from the end of the 15th century till beginning of the 90s of the 18th century having respect to history of clothing in the in Czech countries in the context with European clothing culture. The conception of the thesis goes out from the approach to men's suit in the history of clothing as to the cultural discipline. The main theoretic-metodological basis is investigsation of the general and the unique features in the concrete types of the men's clothing, which are characterized most of all of the contemporary construction (cut), material (cloth) and colours of the men's clothing and which has got the style-forming importance by means of these general features. The results of the research work amplifies not only the knowledge in the area of the clothing history, but also brings the possibility of practical application of this knowledge to increase of the cultural values of written, iconographical and material memories with time,...
|
|
|
Fashion - tool of the presentation of respect and recognition
Hrubalová, Zuzana ; Kladný, Tomáš (advisor) ; Šafaříková, Radana (referee)
Diploma thesis Fashion - tool of the presentation of respect and recognition deals with fashion clothing as a mediator in presenting respect and recognition in my respondents jobs. It attempts to show the level of importance that to fashion and clothes attributes thematically selected group of people living in today's society of consumerism - hence what role play these phenomenons in theirs lives and to what extent they attach importance to them. Diploma thesis assumes that their clothes communicate respect and recognition, which their job requires. For the research part of my thesis, I chose qualitative type of research. This method allows to obtain individual opinions and insides of respondents and leads to clarifying the nature of the matter of investigation. It has been used an interview with the instruction and interviews have been shot in October-November the 2012th.
|
|
|
Everyday life in the period of socialism in the Podblanicko region
Lapáčková, Jana ; Šalanda, Bohuslav (advisor) ; Šmídová, Olga (referee)
The topic of the thesis deals with everyday life in Podblanicko Region during the socialist era. This is a local research that tries to show the memories of rural people on the period of normalization, defined by the 70s and 80s of the 20th century, in terms of food, clothing and housing. The research deals with the strategies, tactics and improvisations of the inhabitants of this region in the period of socialism, among other things focused on the lack of required goods in shops, poor supply, searching for not very high-quality construction materials and fashionable clothes. Apart from individual expressions, it deals with community style that inherently belongs to the rural population. The era of socialism is strongly ingrained in the mind of the people who lived at that time. It is clear from many sources that before the year 1989 people in the countryside did not live just meaningless lives, remarked and emptied by a totalitarian regime. In many cases, they tried to ignore the regime or they just were not interested in it. In their everyday life they created values, which were more important to them. However, they were able to realize the values mostly only partially. In order to achieve the things they considered important, their ingenuity, strategy and tactics were essential. A life in the...
|
|
|
Clothing as Manifestation of Power and Hierarchy from the End of the 14th Century to the End of the 15th Century. Comparison of the Developement in the Czech Lands and Burgundy
Hojková, Anna ; Nejedlý, Martin (advisor) ; Svátek, Jaroslav (referee)
The thesis "Clothing as Manifestation of Power and Hierarchy from the End of the 14th Century to the End of the 15th Century. Comparison of the Developement in the Czech Lands and Burgundy" describes the evolution of clothing style in both countries. It is based mainly on iconographic resources, with some additional information from written sources and literature. On this base the approach and means to this kind of representation of secular higher class in given areas are compared. The original basis of the 14th century French court culture was further developed by the Burgundian society, with emphasis on the shaped silhouette. On the other hand, the Czech lands departed from this way and adopted a new direction to the German area. The transalpine impulses are reflected as late as in the last quarter of the 15 th century. The material of the clothes is assessed as a more important aspect of representation than the shape. The text outlines also the way of further development as well as points out some unclear articles of the topic.
|
|
|
The Entry "Fashion" in Czech Encyklopedias
Schambergerová, Lucie ; Hlobil, Tomáš (advisor) ; Jarošová, Helena (referee)
The thesis "Entry "Fashion" in Czech Encyclopedias" analyses an evolution of aesthetic viewpoint of the entry "fashion" since its first appearance (the first Encyclopedia in Czech language from 1866) until recently (the Entry Fashion in 2001). The thesis research method is based on Jan Mukařovský's theory of function, value and norm of the aesthetics and his commentaries on fashion, which I made a subset to my own term aesthetic viewpoint. For better orientation I first decided to summarize particular analyses of each entry into a spreadsheet which makes development, way of characterisation and terminological variability of aesthetic viewpoint apparent in a more complete way. The main goal is to answer the following reasearch questions: 1. Do authors distinguish between fashion as a norm and fashion as a form of clothing? 2. Which terms are being used to thematize the aesthetic viewpoint? 3. What is the context of the aesthetic viewpoint of fashion?
|
|
|
I am here it is not
Daneková, Petra ; Hosnedlová, Klára (referee) ; Kohoutková, Karolína (advisor)
I have chosen the concept of mimicry, camouflage and disappearance because the subject of fusion and invisibility interests me. To vanish in the nature or in the city just with the help of body and clothes. For the purpose of this thesis I have created an outfit that will prove effectiveness of camouflage for the ordinary people watched by cameras everyday. By using this outfit I should find out whether digital devices are sophisticated enough to recognize a person even in the case that he has more legs or arms and his face is covered only with the eyes visible. In my thesis I am using several kinds of digital devices by which I am trying to figure out the effectiveness of created outfit. For comparation and better capture of person I have created two types of outfit. One of them is monochromatic while the second one, and more essential one, is printed with glitch. I am testing these two outfits both in exterior and interior. The outcome of the thesis are photographs and videos of person dressed in created outfits.
|
guest ::
