Original title: Vliv reklamy na vnímání značky H and M Hennes and Mauritz
Translated title: The effect of advertising on perception of the brand H and M Hennes and Mauritz
Authors: Sádlová, Petra ; Křížek, Zdeněk (advisor) ; Beseda, Jan (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Keywords: advertising; brand; clothing; Marketing; psychology; Marketing; oděvy; psychologie; reklama; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/70321

Permalink: http://www.nusl.cz/ntk/nusl-339447


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses