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SHOPPING MARKETING IN A CHOSEN COMPANY
JAREŠOVÁ, Lucie
This bachelor thesis was elaborated on the theme {\clqq}Shopping marketing in a chosen company``. The chosen company was Phoenix LV, a. s. It is one of the most important farmacy whole sale trade in the Czech Republic. The company disposes of ten stocks all over the Czech Republic, that are subordinated to sixs shopping centers. The main aim of the thesis was an analyses of the shopping marketing. On this were depended a lot of next aims: a definition of the basic terms; an analyse of the contarporary state of the company in the sphere of the shopping marketing; to suggest an exact conception of dividing of the shopping marketing; verifying of this conception and summary. The marketing is divided into two parts, each of them deals with different activities. The shopping marketing discuses relationships with suppliers, internet-supplies and so on. The selling marketing deals with price, supplies for chemist´s, they give meetings, professional teach-in and semminars, competitions for chemist´s and so on. For the stating of the right dividing of the marketing there were used analyses of the inner and outer enviroment. Outer analyse was intent at competitors, suppliers, costumers, substitutes and the factors that influence the company (the society, the technology, the economy, the politics and the legislative). The inner analyses deals with the staff, technical equipment, finantial analyses. The analyses of the Porter model and the STEP analyses discovered incorrect dividing of marketing in the company. That´s why there was suggested a right transfer of several activities. The shopping marketing should only be engaged in treatment with suppliers and all the communication with them. By the inner analyses there weren´t discovered any scarcities. The company shouldn´t anyway forget about its staff. It is also important, to improve the technical equipment and follow the new trends in the exploration and financial contingentiens.
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Prague and Women in Paul Leppin's Novel "Severin's Journey into the Dark"
Czielová, Simona ; Hadwiger, Julia Nina Vanessa (advisor) ; Tvrdík, Milan (referee)
(in English) This thesis deals with the way female characters are portrayed in Paul Leppin's Novel Severin's Journey into the Dark (Severins Gang in die Finsternis, 1914). After the author and his work are shortly introduced, the female characters of the novel are being analysed. Their qualities and their roles and positions in society as well as their relationship to the main male character are being compared to the period scientific papers (mostly psychological and psychiatric works). These influenced the whole society at the beginning of the 20th century and thereby helped to determinate the trends in literature. A part of the thesis also deals with an anthropomorphised picture of Prague. The analysis of the novel should give an answer to the question how much individuality female characters posses and how much the social and psychological premises of turn of the century influenced them.
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On the Method's Disappearance: Analysis between philosophies of social contract and classical sociologies. A Study in Epistemology
Maršálek, Jan ; Balon, Jan (advisor) ; Kvasz, Ladislav (referee) ; Karsenti, Bruno (referee)
The Method and its Disappearance: Analysis between philosophies of social contract and classical sociologies. A Study in Epistemology Jan Maršálek Université de Franche-Comté/Charles University in Prague Supervisors: prof. Frédéric Brahami, prof. Miloslav Petrusek (†), dr. Jan Balon. Résumé: In a doubly disloyal continuity with regard to the French epistemological tradition, largely preoccupied with the formation of scientific concepts, the present work addresses the phenomenon of disappearance of 'analytical' method. Nevertheless, the present work does not constitute an historical investigation: its very goal is to show (within the works of T. Hobbes, J.-J. Rousseau, H. Spencer and E. Durkheim) the variation of the epistemological status of the analysis, and thus to set up the concept of an 'epistemological event'. Examining the disappearance of the analysis requires its identification in the theoretical work whereby its leverage remains unacknowledged. Thus, having the status of a method in the philosophies of the social contract of Hobbes and Rousseau, the analysis 'continues' to structure, in a tacit way, the work of Spencer and Durkheim, both of them founders of scientific sociology. Is it possible to claim that, in the 19th century, the analysis manifests itself in the sociology's common recourse to...
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Phrasemes with the "Fisch" component - corpus analysis
Křesťanová, Jitka ; Hejhalová, Věra (advisor) ; Šemelík, Martin (referee)
The aim of this work is the analysis of phrasemes with the Fisch component. The work is divided into two parts. Theoretical part deals with phraseme terminology and phrasemes in general. In the practical part of this work are analyzed formal and semantic sides of the phrasemes with Fisch component. For this purpose serve two dictionaries ("PONS. Deutsche Idiomatik: Die deutschen Redewendungen im Kontext." and "DUDEN Band 11. Redewendungen und sprichwörtliche Redensarten: Wörterbuch der deutschen Idiomatik.") and the most extensive German corpus DeReKo.
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External Economic Analysisi of an Enterprise
Baroch, Václav ; Kyjonka, Vladimír (advisor) ; Král, Jaroslav (referee)
Automatizované zpracování ekonomické analýzy podniku přináší jistá omezení. Klasická von Neumannova architektura doznala v poslední době určitých vylepšení, a je tak možné simulovat procesy, jejichž algoritmické zpracování bylo ještě před pár lety z praktického hlediska nemyslitelné, především kvůli nedostatečné početní a paměťové výkonnosti užívané IT technologie. Přes všechna zrychlení a razantní vylepšení IT technologií v posledních letech však softwarové zpracování simulace podnikových procesů naráží na dvě podstatná omezení, jež jsou popsána v práci. Je to nemožnost vytvářet izomorfní model reality a nutnost řešit simulaci interních a externích procesů v diskrétním čase.
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Risks Related to Marketing Activities
Jirků, Edita ; Habr, Tomáš (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with problems of risk management connected to the marketing activities of Innovatrics s.r.o. The thesis contains three main parts. First part includes theoretical basics, second part is consisted of information about company, marketing activities inside the company and risks, which are connected with activities. Final part of the thesis dedicates to suggestions for risk minimization.
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Marketing Mix of a Company
Demeter, Radek ; Šebestíková, Lucie (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.
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Comparing results of the co-occurrence database (CCDB) and the co-occurrence analysis
Křesťanová, Jitka ; Hejhalová, Věra (advisor) ; Šemelík, Martin (referee)
This paper deals with corpus linguistics. There are two applications under its scrutiny. Both of these applications are processing data from the corpus DeReKo via corpus-driven approach. It is a co-occurrence analysis and a Co-occurrence database. The aim of the work is to evaluate whether the results obtained by the co-occurrence analysis of the current scope of DeReKo are different from the results of the Co-occurrence database, which was created on a basis of a smaller scale corpus. In addition, this thesis offers illustrative examples of the use of both applications and the evaluation of their effectiveness, depending on the purpose of the research. The theoretical part of the thesis deals with the terminology of corpus linguistics and with the mentioned corpuses, which serve as a basis for the practical part of the thesis. The empirical part of the thesis consists of analyses of the randomly picked words (one from each word class) in both applications. The results confirm that the data obtained with Co-occurrence database and co-occurrence analysis are in many respects different and thus confirm the hypothesis that the corpus size plays a crucial role in the results. Both applications have their advantages and disadvantages. The paper offers a comprehensive overview and by doing so it...
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On the Method's Disappearance: Analysis between philosophies of social contract and classical sociologies. A Study in Epistemology
Maršálek, Jan ; Balon, Jan (advisor) ; Kvasz, Ladislav (referee) ; Karsenti, Bruno (referee)
The Method and its Disappearance: Analysis between philosophies of social contract and classical sociologies. A Study in Epistemology Jan Maršálek Université de Franche-Comté/Charles University in Prague Supervisors: prof. Frédéric Brahami, prof. Miloslav Petrusek (†), dr. Jan Balon. Résumé: In a doubly disloyal continuity with regard to the French epistemological tradition, largely preoccupied with the formation of scientific concepts, the present work addresses the phenomenon of disappearance of 'analytical' method. Nevertheless, the present work does not constitute an historical investigation: its very goal is to show (within the works of T. Hobbes, J.-J. Rousseau, H. Spencer and E. Durkheim) the variation of the epistemological status of the analysis, and thus to set up the concept of an 'epistemological event'. Examining the disappearance of the analysis requires its identification in the theoretical work whereby its leverage remains unacknowledged. Thus, having the status of a method in the philosophies of the social contract of Hobbes and Rousseau, the analysis 'continues' to structure, in a tacit way, the work of Spencer and Durkheim, both of them founders of scientific sociology. Is it possible to claim that, in the 19th century, the analysis manifests itself in the sociology's common recourse to...
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Prague and Women in Paul Leppin's Novel "Severin's Journey into the Dark"
Czielová, Simona ; Hadwiger, Julia Nina Vanessa (advisor) ; Tvrdík, Milan (referee)
(in English) This thesis deals with the way female characters are portrayed in Paul Leppin's Novel Severin's Journey into the Dark (Severins Gang in die Finsternis, 1914). After the author and his work are shortly introduced, the female characters of the novel are being analysed. Their qualities and their roles and positions in society as well as their relationship to the main male character are being compared to the period scientific papers (mostly psychological and psychiatric works). These influenced the whole society at the beginning of the 20th century and thereby helped to determinate the trends in literature. A part of the thesis also deals with an anthropomorphised picture of Prague. The analysis of the novel should give an answer to the question how much individuality female characters posses and how much the social and psychological premises of turn of the century influenced them.
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