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Příprava Firmy na Expanzi na Čínský Trh
Fučikovský, Jan ; Strouhal, Jiří (advisor) ; Rott, Martin (referee)
This master thesis is written as a guideline for successful business expansion to Chinese market. It describes the regional characteristics, which are important in order to understand the Chinese culture, since without proper understanding of the culture, all of its aspects and concepts such as Guanxi, no foreign firm will be able to succeed in China. Apart of the cultural analysis it also deals with the theory of expansion, how to correctly approach it, what are the possible entry modes and financial sources. I used three case studies, which provide real life experience with this issue from different points of view. The practical part of the thesis is primarily focused on financial industry in China, specifically on investment funds and what should be the necessary steps for any investment fund, which would like to expand to Chinese market.
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Analysis of mortgage market of Czech Republic and Russia
Alopina, Anna ; Radová, Jarmila (advisor) ; Teplý, Petr (referee)
This thesis is focused on evolution of mortgage market of Czech Republic and Russia and development of macroeconomic factors. The theoretical part of this thesis describes the status and importance of mortgage loans as a part of the bank loan products. Another part is dedicated to get acquaint readers with the types of mortgage loans, the credit process and the influence of macroeconomic factors on the mortgage market. The practical part is devoted to analyzing the evolution of the mortgage market in Czech Republic and Russia in terms of macroeconomic factors. In the end, there is a short characteristic of the current situation on the mortgage market in these countries.
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Analysis of the pension systems of Czech Republic and Slovak Republic and their comparison in the years 1993-2015
Kovanda, Dominik ; Zeman, Martin (advisor) ; Bartůsková, Lucia (referee)
The aim of this thesis is the analysis of pension systems in the Czech and Slovak Republics. The result of this analysis is the evaluation and comparison of these systems and their functionality for the needs of present and future generations of retired people. In 2016, the second pillar of the pension system in the Czech Republic was cancelled. This pillar was established in 2013. Its creation and existence was deemed unsuccessful. In contrast with the Slovak system where the second pillar operates eleven years and has a large number of participants. Theories of causes of failure of the second pillar in the Czech Republic in the last year came up a lot. The importance of initial conditions of the other pillars in the pension system before the reform was crucial for the success of the new, now canceled that second pillar. The theoretical part of thesis studies social policy, its divisions and implementation. Subsequently there are descriptions of general models of pension systems, their financing methods and possibilities of implementation. The practical part analyzes the historical development and current form of pension systems in the Czech and Slovak Republics. It also describes ways of contribution, profiles of participants, payment options and risks of individual pillars. At the end of the practical part is the comparison of both systems, with projections of possible developments in the future.
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Saladin and Richard the Lion-Heart - what divides and what unites them
Hromas, Jakub ; Veverková, Kamila (advisor) ; Lášek, Jan Blahoslav (referee)
The third crusade could be likened to a chess game, taking place between the English King Richard I and the Muslim Sultan Saladin. The game that eventually ended in stalemate because neither Richard nor Saladin were able to gain an advantage over his opponent, which would lead to the final turn. The attitudes of both men were very different and this is obviously reflected in their ruling and military capabilities. The question which therefore arises is, how were Richard I and Saladin linked? The answer is simple. The King of England and the Muslim Sultan were on a larger scale linked with a right to the Holy Land and in the narrow scale to Jerusalem. If we try to understand Saladin and Richard we must focus on the period in which they lived, the situation in the Holy Land and minds of Christians and Muslims. This goal is also subject to the methodology of the work, descriptive method with contextual analysis and structure of the thesis were chosen.
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Attention in preschool children
Černá, Veronika ; Trpišovská, Dobromila (advisor) ; Viktorová, Ida (referee)
English abstrakt The main task of the thesis is to identify and measure the attention of children of preschool age. It is divided into two parts. Theoretical part, which is devoted to the definition of attention, provides a comprehensive overview of the history beginning with the issue, describes the different types, characteristics, attention disorders and conditions affecting the attention. An integral part is a description of the preschool child and work with children of preschool age. The second part of the research, then engaged in empirical research with preschool children. Children in kindergarten were placed on various characteristics of the tests of attention. These tests were then evaluated and processed. Were investigated differences in tasks between children and between the three established groups of children Bachelor thesis aims to answer the question, what are the differences between the four-year, five year old and six year old children and compares the performance and level of awareness among different groups of children. Key words: attention, attention characteristics, pre-school children
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Social security in the Czech Republic and Germany
Morávková, Jana ; Chvátalová, Iva (advisor) ; Spirit, Michal (referee)
This work provides a description of social security in the Czech Republic and Germany. It describes system of social insurance in both countries, types of compulsory social insurance and systems which are not insurable. The work is divided into six parts. The first chapter contains introduction to terms. The second and the third part deal with social insurance in both countries. Characteristics of social insurance, benefits provided in the frame of social insurance etc. are described. The fourth and the fifth chapter describe system which is not based on compulsory insurance of these countries. The last chapter contains comparison of common signs and differencies of the social insurance system in both countries.
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Personality and work of Gejza Vámoš in historical, social and linguistic context
Rudenková, Sabina ; Nábělková, Mira (advisor) ; Bekešová, Martina (referee)
My thesis decribes the historical and politi cal situation in Czechoslovakia between 1918 and 1956, as illustrated in a life story of first Jewish - Slovak author Gejza Vámoš. On a historical and linquistic background I follow the most important moments ofhis work. Following the ideas of a formal literary critisism starting in the early years of Czechoslovakia coming to the controversary formulations of recent critics. I also try to formulate the rules of judging Vamoš' s expressionist style and language in close relation to his specific situation in the "literary playground". The very important role in understanding the specific features of his "asimilated jewish mentality" is part of historical section of my work. The relating unit of whole work is tragic life story of doctor Gejza Vámoš. My work is devided in four main parts. In the first part of my work I have tried to reveal the mystery of very complicated and strong personality of Gejza Vámoš. Folloving part of his correspondence with Hana Gregorova uncovers part of his friendly and unknown personality and understanding for his close ones. In second part of my work I am trying to put in a global context historical moments of Jewish inhabitants of Slovak area in the beginning of era of Czechoslovakia. I examine the moments of uniting the "diaspora" by...
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Statistical comparison of bank products in selected banks
Kašpar, Vojtěch ; Prášilová, Marie (advisor) ; Luděk, Luděk (referee)
The thesis analyzes current and saving accounts, term deposits, and consumer loans of seven Czech retail banks, which includes three established and four niche competitors. The statistical development is elucidated with a time series analysis, revealing a sharp contrast of traditional and niche competitors' growth. In addition, the thesis includes a questionnaire which improves understanding of customers´ bank and bank product preferences, providing a sound basis for further qualitative examination. Finally, after evaluation of overall results, recommendations were proposed to the banks as well as their clients.
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Dissimilarities in living of the psychical strain of men and women in the police of the Czech republic
SCHMIDT, Václav
This extended essay points out the problems of living of the psychical strain of men and women in the Police of the Czech Republic. It tries to reveal policemen´s work in the place of a criminal offence and to show some risks of this job in connexion with the influence of stress. The extended essay deals with some problems of an exacting character of the metioned occupation and the mutual comparsion of differences in living between both the sexes, origin and influence of stress on the man´s psychic as an individual. In addition to a simple division of successive parts and the organizational structure of the police, here are mentioned some descriptions and definitions of stress and its influence on the man´s sphere and areas. The essay tries to elucidate the criminologist´s work to a reader and to understand some stress situations in the execution af a policemen´s exacting job. It deals with women´s status in the society, too, namely both from a historical point of view and in the present as well. Some statistical data concerning the perpetrated criminal offences in the region of South Bohemia and numbers of policemen and policewomen are metioned here, too.
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The Efficiency of Online Marketing Tools
Mynář, David ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This Master´s Thesis characterizes and compares three tools of the performance marketing on the internet - Search Engine Optimization (SEO), Pay-per-click advertising (PPC) and Facebook Ads. The theoretical part analyses specific advantages and limitations of each tool and current trends in the development of these tools. The application part compares SEO, PPC and Facebook in terms of the price and quality of visits. The comparison is performed on the data of 74 clients of the Fresh Services digital agency, gathered from 2014 to 2016. It identifies significant differences in prices for the visit among instruments, while the revealed differences in conversion rates have not been proven to be statistically significant. The conclusion provides recommendations for applying these tools to a marketing of small and medium enterprises.
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