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There's black and white, day and night, good and evil, yin and yang. It all just balances itself out.
Ilič, Risto ; Kořínková, Jana (referee) ; Mazanec, Martin (advisor)
The bachelor's thesis "There's Black and White, Day and Night, Good and Evil, Ying and Yang" follows the three-year existence of the collective "Ugly Brno" and its work, which is based on the still current, local phenomenon of redesigning of advertising banners and shields in the context of small businesses located in the Brno city center. Specifically, it focuses on emerging designs combining black and white. The output of this bachelor's thesis is a video – a fictional interview in which Black and White are personified as two confident, eccentric personalities, quasi-experts in today's visual culture and the ultimate guarantors of taste, who conquered the city of Brno with their realizations. The objective of this thesis is to reveal the mythology behind the popularity of black and white combination in the context of visual culture, particularly in graphic design and its connection to the problematics of gentrification and capitalism. Another objective is to use sarcasm and irony to create a reflection of a culture whose values are elitism, workaholism, perfectionism, disregard for alternatives and an emphasis on efficiency. Why is it that in such a culture, black and white has gained more and more popularity than ever before?
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Proposal for New Brand Development for Own Business Project
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na strategický rozvoj mé značky, Pastelle Apparel, která se pohybuje na trhu se stylovým, značkovým oblečením. Značka se nachází na úplném začátku své existence, proto tato práce postihuje veškeré aspekty jejího vzniku, společně s kompletní vizí její realizace. K dosažení a navržení konečné podoby značky je využita řada teoretických modelů a výzkumných metod zaměřených jednak na samotný koncept značky, na charakter zákazníka, jejich vnímání naší značky a následně náhled na konkurenci na tomto trhu. Výsledky a uplatněné metodika jsou klíčové pro realizaci a navržení konečné podoby mé značky.
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Garden as an Aesthetic Object
PODVALOVÁ, Lenka
This bachelor's thesis focuses mainly on the English Landscape Gardens of the 17th and 18th centuries and the perception of the landscape of that time, with which this issue is closely related. Through various conceptions of the notion of the garden, description of the process of human reflection on nature from antiquity to modern age, the definition of the English park and its style with examples in practice, we get to the final part of the work, namely the demonstration of landscape and garden in literary works, for this purpose some works of the English writer Jane Austen have been selected. In her descriptions of nature and gardens, she perfectly captured the atmosphere and also emotional impact on the human who is located in the landscape and Landscape gardens as well.
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Proposal for New Brand Development for Own Business Project
Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zaměřuje na strategický rozvoj mé značky, Pastelle Apparel, která se pohybuje na trhu se stylovým, značkovým oblečením. Značka se nachází na úplném začátku své existence, proto tato práce postihuje veškeré aspekty jejího vzniku, společně s kompletní vizí její realizace. K dosažení a navržení konečné podoby značky je využita řada teoretických modelů a výzkumných metod zaměřených jednak na samotný koncept značky, na charakter zákazníka, jejich vnímání naší značky a následně náhled na konkurenci na tomto trhu. Výsledky a uplatněné metodika jsou klíčové pro realizaci a navržení konečné podoby mé značky.
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Our world exists behind the fence too. A Case Study of the Association for Embellishment in Jílové u Prahy
Riegerová, Dina ; Matoušek, Václav (advisor) ; Binka, Bohuslav (referee)
The graduation thesis is focused on the phenomenon of Embellishment and by using a case study particulary researches the Association for Embellishment in Jílové u Prahy. The subject of my study is related character of former and present Association. Using a semi-structured interview process, I have attempted to find out how important local cultural tradition is for civic members and how far it is only a formal pattern for resumption of association's activities after 1989. I also tried to determine how the present Association deals with a current environmental issues and how it is used in practice.
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There's black and white, day and night, good and evil, yin and yang. It all just balances itself out.
Ilič, Risto ; Kořínková, Jana (referee) ; Mazanec, Martin (advisor)
The bachelor's thesis "There's Black and White, Day and Night, Good and Evil, Ying and Yang" follows the three-year existence of the collective "Ugly Brno" and its work, which is based on the still current, local phenomenon of redesigning of advertising banners and shields in the context of small businesses located in the Brno city center. Specifically, it focuses on emerging designs combining black and white. The output of this bachelor's thesis is a video – a fictional interview in which Black and White are personified as two confident, eccentric personalities, quasi-experts in today's visual culture and the ultimate guarantors of taste, who conquered the city of Brno with their realizations. The objective of this thesis is to reveal the mythology behind the popularity of black and white combination in the context of visual culture, particularly in graphic design and its connection to the problematics of gentrification and capitalism. Another objective is to use sarcasm and irony to create a reflection of a culture whose values are elitism, workaholism, perfectionism, disregard for alternatives and an emphasis on efficiency. Why is it that in such a culture, black and white has gained more and more popularity than ever before?
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Archeology of enchantment by new technologies in science discourses
Veselská, Jindra ; Kandert, Josef (advisor) ; Skovajsa, Marek (referee) ; Bulvas Stejskal, Jakub (referee)
v anglickém jazyce The theses focuses on enchantment by new information technologies which occurred in humanities and social science discourses at the turn of twentieth and twenty-first century. Using archaelogical method of Michel Foucault and its recent inspirations historical epistemology and ontology it investigates the conditions which built the term enchantment in aesthetics. Based on examinig Max Weber's thesis about the disenchantment of the world the work finds that the concept of enchantment implies epistemological and ontological contradictions. These tensions can be traced also in contemporary interpretations that use the concept of enchantment in connection with new information technologies. In conclusion, the theses consideres the possibility of using the concpet of sublime discourses for the description and explanation of the phenomenon, which do not imply the contradictions present in the notion of enchantment.
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Karel Teige, Jan Mukařovský and Bohuslav Brouk as Theorists of Surrealism
Kuchařová, Markéta ; Heczková, Libuše (advisor) ; Vojvodík, Josef (referee)
The content of the thesis is the surrealistic object and its reflection among the czech theorists. The first part of the thesis describes the problematic of surrealistic object and subject-objective relations in surrealism. Breton's philosophical approach is introduced, as well as his concept of object's crisis. The first part also outlines the meaning of found object, concept of convulsive beauty and Dali's paranoic-critical method as a source of surrealistic imagery. The second part of the thesis is focused on the reflection of surrealistic object presentation and on relations between arts and reality according to the concepts of Jan Mukařovský. The third part of the thesis is dedicated to conceptualization of aesthetics of Bohuslav Brouk in the light of surrealism. In this part the scope of Brouk's understanding of subject-objective relations is briefly described, as well his interpretation of surrealistic object.The last part of the thesis outlines the Teige's conception of surrealistic work in the terms of the sources of surrealistic imagination.
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Reflexion on the aesthetic of early videoart
Matoušová Peštová, Karolína ; Ševčík, Miloš (advisor) ; Jarošová, Helena (referee) ; Kubalík, Štěpán (referee)
This doctoral thesis treats of the early video art of the 1960s and 70s from four points of view: in chapter one the artistic and technological genesis of video art is analyzed; chapter two is dedicated to a scholarly analysis of video art on whose basis the relation of video art to other arts is determined (especially film and fine art), the chapter, furthermore, examines the properties of video as a medium; chapter three deals with the reception of video art by the audience, its mode of depiction and aesthetic properties which are demonstrated on specific examples; special attention is focused on temporality of video art; the final chapter is dedicated to feminist video art whose task it was to help emancipate women. The aim of the thesis is to present a comprehensive overview of early video art with emphasis on its artistic and aesthetic properties. The thesis does not merely rest on valid scholarly theories - it also analyzes specific art pieces which are documented in an extensive graphic appendix.
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