Original title: Návrh rozvoje nové značky pro vlastní podnikatelský projekt
Translated title: Proposal for New Brand Development for Own Business Project
Authors: Šviha, Richard ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Document type: Bachelor's theses
Year: 2022
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: budování značky; design; estetika; identita značky; komunikace; konkurence; strategie; streetwear.; Značka; zákazníci; aesthetic; Brand; brand building; brand identity; communication; competition; customers; design; strategy; streetwear

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/207110

Permalink: http://www.nusl.cz/ntk/nusl-504657


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2022-06-26, last modified 2022-09-04


No fulltext
  • Export as DC, NUŠL, RIS
  • Share