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Communication and Media Portrait of our Youth
SCHNEEDORFER, Ondřej
This bachelor thesis deals with the media and communicative customs of today?s youth. It concentrates on the influence of the mass media and new media on the everyday lives of the youth. The first part of this study provides definitions of the essential terms in media communication. Moreover, this part also describes current Czech and European researches on digitalisation of the media and their influence on changes in the media consumption. The second part analyzes questionnaires, media diaries and media-abstinence diaries. According to the comparison of these documents, the present study concludes with findings on the temporal distribution of the media and communication activities during the day. The study also concerns the dominance of these activities within the school days and the weekends.
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Presidential Election in the US 2012: Influence of new media on political campaigns
Chrtová, Michaela ; Dvořáková, Vladimíra (advisor) ; Školkayová, Marta (referee)
The Thesis deals with the influence of new media on the organization of a political campaign. It is based on theories of political communication and new media, which it compares with real usage of these media during the US presidential campaign in 2012. The Thesis is divided into three parts; first of which deals with the theoretical framework of new media and political communication, including an outline of historic development and greatest changes that have occurred since 1950s. In second part, the system and milestones of American presidential elections are characterized, as they are very different from European elections. Both campaigns, Republican and Democratic, are also described. The last chapter is concerned with a particular usage of new media in both campaigns -- individual subchapters include depiction of presidential debates, which are an important part of the election process, international image of both candidates, negative campaigning distributed mainly by new media, and specific usage of new and social media by campaign teams. Volunteers constitute an integral part of the American voting system, which is why one subchapter describes their pursuits and organization.
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Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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Altmetrics: An alternative route for evaluation of the impact of scientific articles
Szarzec, Jakub
Trends in measuring of the impact of research results does not change often. The number of citations is still a traditional way how to quantitative measure the impact of the articles on the scientific community. The presentation will be discussed how innovative Altmetrics tool that uses social networks. It will be offered a comparison between this instrument and the current situation. Do these methods affect the sharing of scientific information? Are social networks the right way for measuring the quality of scholarly publications?
Slides: idr-482_1 -  PDF
Video: idr-482_2 -  MP4
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Influence of new media on movie and video prodiction
Andrle, David ; Pavlíček, Antonín (advisor) ; Kalina, Jaroslav (referee)
The work is focused on the influence of movie and video production in connection with the new media. It is focused to map how the new media influenced the distribution of movie and video production, depending on their use on the market. The work defines the basic concepts and direction of new media. Characterizes the divergence of terms like old and new media, what are their differences, specifics and how they change film and video distribution channels. It creates complete list and comparison of existing providers of video on demand services. It brings up specified criteria and on base of them compares the most popular video hosting sites. The work includes and specify other channels, which facilitate the spread of film or video and was build up by Web 2.0. Because of the frequent encounters of the Copyright Act in connection with the illegal distribution, especially in the film, this theme is also included in the content.
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Communication in social networks in the Czech Republic - case study
Bouček, Pavel ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
This thesis deals with themes of social networks and the current situation in the Czech Republic. The object of this work is to introduce the readers problems, that today's socialnetworks offer. In this work is developed a basic knowledge of interpretation of terms like information, data and knowledge, characteristics of communication and the communication models, and where the information deformation rise. Next part is to devot perception of media in various areas, it's development is captured from inception to the present. Subsequently there are analyzed socialnetworks, which are the core subject of this work. As a last, but not a least, is indicated marketing opportunity. For this work were developer four online questionnaires. The purpose of the questionnaire was to find out respondents thoughts of general concept of information and how to interpret the definition of information according to ČSN. Questionnaires are focused on security of social networks Facebook and respondents action in social networks. The thesis is further developed and evaluated with statistics relating to the current number users of socialnetwork Facebook in the Czech Republic, followed up with global FB usage and usege in Europe. Hereafter is also formulated connection among users of the mentioned networks. The goal of the practial part of this work is to evaluate situation of social networks and their possible further development in terms of the market.
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Application of social network services in the company
Dušek, Roman ; Šedivá, Zuzana (advisor) ; Faina, Michal (referee)
This thesis defines and then verifies procedures of establishing a representative and successful representation of a firm on social networks. It also describes the current situation in the Czech Republic and abroad. In the first part, this document examines general and philosophical background of new media and current development of the Internet. Following part describes the history and defines the most important social networks all over the world and in the Czech Republic. Subsequently, Facebook is determined as the most important and relevant social network for business activities in terms of new media. That is why it was used for explanation of basic rules and procedures of successful business activities on social networks. The main ideas are to comply with a reasonable amount, to maintain relevance and information value of messages and to respect opinions and wishes of all users. The following part is focused on user's privacy and information sharing on social networks. The results of the research show that most users limit the range in which they share information and differentiate between different types of the information. Different possibilities of using social networks for businesses and supporting their activities are presented in the last part of the theoretical section. The practical section demonstrates use of the procedures defined in the theoretical part and their specific effects and outcomes through example of Rock for People festival. In terms of social networks, the festival is under the administration of Agency of Social Visage, which provided materials and data for this document. The outcome of the whole thesis is to confirm correctness, considerations and definitions. In the case of Rock for People festival, Social Visage achieved real outcomes using these considerations and definitions.
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The use of online communication in business practices
Mináriková, Monika ; Šedivá, Zuzana (advisor) ; Urbík, Jan (referee)
The current stage of the World-Wide-Web development called Web 2.0 has a considerable effect on the online communication both inside and among businesses. Social media is the strongest trend in this area. Integration of these media into the internal and external communication strategy has become essential for businesses in order to attain a sustainable competitive advantage. The main objective of this thesis is to map the possibilities and technologies of contemporary corporate online communication with regard to the development of Web 2.0. The next goal is to provide recommendations on their use with their possible advantages and disadvantages. The thesis is divided into three main parts. The first part deals with the concept of Web 2.0, main characteristics, technologies, and possible future development. The next part is devoted to specific tools and technologies for the internal and external online communication of businesses. The final part of the thesis is practical and has been written in collaboration with the Microsoft Corporation. The goal of this part of the thesis is to conduct a survey about the use of Internet communication by young people in the Czech Republic. Based on this survey recommendations are set out on how to effectively reach and communicate with this target group through the Internet.
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New trends in marketing communications
Cigošová, Petra ; Postler, Milan (advisor) ; Kotlasová, Leona (referee)
The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.
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