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NEWSPAPER OF TESIN (analysis of the sixth year of the edition)
Franková, Barbora ; Zilynskyj, Bohdan (advisor) ; Hnilica, Jiří (referee)
In my dissertation I focused on the sample analysis of the sixth year of the edition of the Noviny Těšínské (the Newspaper of Tesin) which had been published from December 1899 to the end of November 1900 and how the newspaper reflected events and relationships not only in the region of Tesin, but also outside of it. The core of my dissertation are relationships among three national communities living together in the region at that time-the Czechs, Poles and Germans (one of the chapters also monitors the Jewish religion community and the local people's attitude to it). Reciprocal conflicts among the above mentioned national communities appeared in all areas of everyday life - in education, economy, language, matters, politics, in the relationship to the monarchy and also to events happening in the world. The region of the Tesin was a part of one of the Crown lands - Silesia. In spite of that fact the newspaper wasn't restricted only to the events from this Crown land but also the information from other territory of the Czech Crown kingdom, news from the Austrian-Hungary Empire and even from all the world can be met there. Reading up the sixth year of the Noviny Tešínské edition leads to the formation of a compacted idea how the newspaper's authors and all population in this region percepted the situation...
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Insurance as one of operational risk management tool
Suchánková, Lucie ; Rippel, Milan (advisor) ; Kubíček, Martin (referee)
Operational risk has recently become one of the key issues in financial institutions - there have been two main reasons for development of operational risk. First, there was the explicit incorporation of operational risk in the document called Basel II; second, there have been high losses from operational loss events. The insurance as one of operational risk's tool is the main point of the diploma thesis. In theoretical part, this tool is analyzed in relation to the operational risk (the insurability of operational risk, the main characteristic of insurance, the obstacles in the usage of this tool, its relation to capital and capital adequacy, benefits and negatives of this tool). In practical part, the use of insurance as operational risk management tool in one Central European bank is analyzed in order to find some relation to operation risk parameters as risk categories, business lines, gross loss etc. The identification of risk areas in bank was done as well. The main reason of this identification is finding whether the most risk areas are managed by this tool. The analysis should confirm or refute the hypothesis that insurance is relevant factor in operational risk management - whether it has positive influence on reduction of risk exposition or whether it is only formal tool.
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The variation of the Andalusian dialect in Málaga, Spain
Rážová, Renata ; Zavadil, Bohumil (referee) ; Čermák, Petr (advisor)
Andalusian Spanish represents one of the main topics that experts in the area of Spanish dialectology have been dealing with for a long time. The geographical diversity of Andalusia is reflected in the local speaking and these terms may now also be used in the linguistic area. Therefore, based on the aforementioned diversity, this paper often references not just one Andalusian Spanish variation, but many. From this broad spectrum, we particularly chose one concurrent Andalusian variation, i.e. the version of Málaga, and we try to describe it from both a lexical and audial point of view. These are the two perspectives from which we see the main features of the types of Andalusian Spanish that may be distinguished. Before we documented the specific description for its individual phenomenon and features from an audial point of view, we asked the question as to what should actually be sought under the term "Andalusia" and "Andalusian Spanish" and what is hidden behind these terms. What does the indescribable and, in the often mentioned professional handbooks "Andalusian" - "lo andaluz" really mean? In answer to this question, we pointed out specifically the socio-linguistic aspects, cultural and historical events and social awareness of the Andalusians of the rareness and peculiarity of this region, its...
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Brand Personality identification of International Sporting Events
Petráčková, Jana ; Čáslavová, Eva (advisor) ; Průša, Přemysl (referee)
2007 Název diplomové práce: Identifikace osobnosti značky mezinárodních sportovních událostí Title ofthe Thesis: Brand Personality Identification ofInternational Sporting Events Abstrakt: Tato diplomová práce se zabývá tématem identifikace osobnosti značky, jemuž je věnována pozornost jak z teoretického, tak i z empirického hlediska. Hlavním cílem práce je vlastním výzkumem identifikovat osobnost značky tří velkých mezinárodních sportovních událostí, konkrétně FIFA MS, Tour de France a letních olympijských her. Osobnost každé z těchto značek je velice podrobně analyzována. Tato analýza se opírá nejen o charakteristiku jednotlivých dimenzí osobnosti značky jako celku, ale také o specifikaci jednotlivých vlastností, jenž se na formování těchto dimenzí dle J. L. Aaker podílejí. Zvláštní pozornost je věnována zejména těm charakteristikám, u nichž byl zjištěn neutrální či negativní postoj respondentů. Na základě zjištěných faktů a stanovených hypotéz jsou nastíněna potencionální opatření vedoucí ke zlepšení · jednotlivých komponent osobnosti značky a tedy i celkové osobnosti značky výše zmíněných sportovních událostí. Abstract: The objective of this thesis is to describe a theoretical framework of brand personality which represents a basis for the measurement and identification of brand personality ofmajor...
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Insurance products related to transport
Ponocná, Lenka ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
First part of this thesis is focused on general characteristic of transport insurance. It describes main distinctions between Cargo Insurance,Liability Insurance for Road Carriers and Liability Insurance for Freight Forwarders. The last part analyses current Czech insurance market related to transport insurance. It targets products of Kooperativa, Allianz and Česká pojišťovna, the biggest non-life insurer on the market. The thesis compares insured risks, territorial extent and claims handling procedures of these products.
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Substance use and relations to the provision of assistance services abroad.
Střelcová, Pavlína ; Popov, Petr (advisor) ; Randák, Dušan (referee)
Before traveling abroad, people in order to ensure their safe travel insurance agree. This insurance has its conditions and limits. Most clients with them before embarking on a journey familiar, since it does not allow that they could have something happen. The policy conditions and exclusions as travel insurance. Among others, these include the provision that the insurer is relieved of the obligation to provide indemnification in cases where the harmful event occurred in connection with the use or alcohol abuse or after application, toxic drugs or insured, or in connection with drug abuse insured when there is a clear causal relationship with the emergence of claims. Most people traveling abroad for holidays. During the holidays they want to relax from the usual worries and relax. Quite a few of them to induce well-being helped by the use of addictive substances. Travel agency arranging insurance often offer their clients the all- inclusive tours, which are a natural part of alcoholic beverages as well as the welcome drinks that also contain alcohol. Clients who do not have information on insurance exclusions, does not address, whether abroad or not to consume alcohol, especially when it offers them the travel agency itself. Effects of alcohol, changing environment, often in hot weather it is easier for...
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Pet Insurance on the American Insurance Market
Bodnárová, Tamara ; Ducháčková, Eva (advisor)
The topic of this bachelor thesis is an insurance product - pet insurance. This paper work is orientated on the market of the United States of America. The thesis is divided into four main parts. The first part is general and explains theoretical facts related to the pet insurance as a part of the insurance field of economy. This chapter brings detailed characteristics of this product, its theoretical identification and description of features typical for the American market. Second part focuses on the historical facts of pet insurance, present situation on the market and prediction of the future in the conditions of the American insurance market. Third part concentrates on and names the companies that offer pet insurance on the American insurance market. Two chosen companies are closely characterized in this chapter. Last part of this thesis describes and compares two concrete insurance plans, covers and claims of those two companies introduced in the third part of the paper work.
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Celebration of the Cult of St. Nicholas in Bari. Traditions and Rituals and their Significance for Local Inhabitants.
Zábranská, Agáta ; Sochorová, Ludmila (advisor) ; Pargač, Jan (referee)
in English The aim of present bachelor thesis is to observ, describe and analyze the phenomenon of the Cult of St. Nicholas in Bari, who is also patron saint of the town. The thesis discusses the tradition as a religious, cultural, historical and social event as well as its meaning for the local people, especially the young generation. The methods used in the thesis consisted of the analysis and interpretation of questionnaires, literature and field research. The thesis is also concerned with the mentality of the people from southern and easternmost part of Italy. Saint Nicholas represents the symbol of unity and identification for local people, as well as the bridge between eastern and western world. He is also seen as patron saint of dialogue and peace. The Cult and its celebrations still connect people, believers and also no-believers in these days and has also become important for many pilgrims from all over the world. The object was to observ rituals as a symbolic translation, processions and also to describe traditional costumes and local cuisine and entertainment. The conclusion of the thesis contemplates the meaning of the celebrations in present-day globalised and chaotic world and also how far the tradition has retained its religious and spiritual character and how far it has rather become...
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