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The Implementation of Strategic Management of Selected Multinational Company in the Selected Country
Lagosha, Olena ; Pichanič, Mikuláš (advisor) ; Kallookaran, Roberto (referee)
In terms of the world globalization multinational companies are becoming more significant in the international trading system. One of the main conditions for opening the new market by a multinational company is an effective system of the strategic management. This thesis is aimed at analyzing the ways of LUKOIL operations in Ukraine. Moreover, the specific attention of the paper is devoted to the LUKOIL activities in the country. Taking into account all the particularities of the Ukrainian market, the conclusion provides clear evidence about the successful implementation of LUKOIL formulated strategy in Ukraine.
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Strategické řízení a budování značky Pilsner Urquell
Nováková, Tereza ; Postler, Milan (advisor) ; Kraus, Karel (referee)
The thesis is divided into nine chapters. The first three chapters deal with theoretical background, which forms the basis for the following six chapters of the practical part. The first chapter is devoted to definitions of basic concepts such as brand, product and brand relationship, it also describes the basic elements of the brand. The second chapter deals with two key concepts of strategic brand management - brand identity and value concept. The third chapter focuses on the process of strategic management and benefits of a strong brand for both businesses and consumers. Chapter ends with analysis of the components of the marketing mix and their impact on building brand equity. The fourth chapter focuses on the analysis of the Czech beer market within the global context. The fifth chapter focuses Plzeňský Prazdroj, a.s. and its owner SABMiller plc. The sixth chapter introduces Pilsner Urquell brand - its history, the specifics of the beer production and its export and licensing activities. At the end of the chapter international brand management is briefly mentioned. The seventh chapter is devoted to strategic management of Pilsner Urquell in the Czech market. The target audience and typical consumption opportunities for the brand are described, as well as positioning and marketing mix. The eighth chapter focuses on the analysis of opportunities for the Pilsner Urquell brand in relation to young men between 18 and 29 years. Results of the research are summarized in the SWOT analysis and conclusions for the design of communication strategy and drawn. The last chapter outlines proposals for possible communications strategy for the Pilsner Urquell brand in relation to the above-mentioned target group. Proposals are divided into five blocks, namely on-trade and off-trade activation, activation through new media, through the special events aimed at young people and product placement in computer games and films.
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Analysis of ICT/IS innovations
Zíma, Petr ; Basl, Josef (advisor) ; Gála, Libor (referee)
This thesis focuses on innovations and ICT/IS innovations in detail. It is divided into the theoretical and practical part. The author of the thesis sets himself two main objectives. First one is to define the basic innovation and ICT/IS innovation theory. Second one is to conduct research among selected companies and analyze its results. From mined data the author tries to identify a group of companies successful in innovation projects, define best innovation practices as a key to success and analyze the ICT/IS innovations impact on the other innovation types. The thesis is divided into two parts, theoretical and practical. The theoretical part is aimed at definition of information system and its relevance to company's competitiveness. The multidimensional view of IS is also highlighted. The author describes the Schumpeter's Theory of Innovation and contributions of his followers. In addition to information system's definition this part focuses also on innovation management and innovation strategy, as well as on author's own experience with innovation projects. Final section of the theoretical part describes different types of ICT/IS innovations and their definition. The impacts of ICT/IS innovation on other types of innovation is also discussed. Second part of the thesis is practical one and deals with research which was carried out among a set of selected companies. Prior to results evaluation, The author defines several theses (as a reflection his expectation from research). These theses are grouped into following categories: effects and return of ICT/IS investment, ICT/IS innovation strategic management and the importance of ICT/IS innovation in innovation cycle. As a part of the analysis the author compare above mentioned theses to gained research results. Finally, there is the executive summary containing key recommendations and best practices for successful ICT/IS innovation activities. Main contribution of the thesis may be seen in the description of companies' approach to innovations and identification of a group of companies applying innovations successfully in practice.
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Business Intelligence solution in ThyssenKrupp Výtahy, s.r.o.
Němec, Jan ; Novotný, Ota (advisor) ; Maryška, Miloš (referee)
This diploma thesis deals with strategic business management and its support with Business Intelligence tools. The objective of this thesis is to analyze specific company, design a model of metrics suitable for managing this company and implement Business Intelligence solution to monitor chosen metrics. The whole thesis is separated into two basic sections. First section focuses on theory, describes Balanced Scorecard methodology and principles of Business Intelligence tools. Both themes are contextualized in Corporate Performance Management. Second section deals with application of theoretical knowledge in practice - the environment of company. In relevant chapters is the company analyzed by Balanced Scorecard methodology; the second chapter deals with the Business Intelligence solution. The main contribution of this thesis is to demonstrate the utilization of Balanced Scorecard methodology and Business Intelligence technologies in managing a mid-sized company. The solution itself shows the management possibilities of these instruments on observed data and gives a notice to some phenomenons in the company.
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Metrics Model In Engigeering Company And Its Initial Implementation in Business Intelligence tools
Lukeš, Ondřej ; Novotný, Ota (advisor) ; Krejcar, Petr (referee)
This thesis deals with possibilities of strategic measurement of performance in Czech industrial firm and application of distinguished metrics using Business Intelligence tools. In particular it is a firm called Linde Pohony s.r.o. that produces axes and half axes for forklifts. This thesis is based on contemporary information about strategic performance management and its tools. The main aim of this thesis is to demonstrate possibilities of using Business Intelligence in order to measure key performance metrics. Microsoft's SQL Server 2005 with its Analysis and Integration services are used to prove it. It was necessary to create model of metrics at first. First part of the thesis deals with several ways and methods how to measure firm's performance. Then a proper method to measure performance is chosen. In following chapters ways how Business Intelligence tools can contribute to industrial firms are discussed. Then the real implementation of few metrics is described following with an outline of firm's software architecture. Main contribution of this thesis is particularly in demonstrating power of Business Intelligence tools when they are used along with Balanced Scorecard methodics in small or medium sized Czech industrial firm. Also Linde Pohony s.r.o. can profit from this work -- considering that many administrative tasks are much easier and faster and management has much better view into their firm. Keywords Business Intelligence, industrial firm, Balanced Scorecard, Six Sigma, Theory of Constraints, Strategic performance management, metric
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The proposal of strategy of company Cestne stavby, s.r.o.
Jandzík, Tomáš ; Švecová, Lenka (advisor) ; Tisoň, Tomáš (referee)
I`ve focused on SWOT analysis and sequential proposal of strategy for the company,on delivery of my bachelor work. My goal is to analyse actual situation of the company and to find that kind of solution, which could help with progress of the company. I`ll use this analysis as a template for proposal of convenient strategy, which aim would be to think about particular threats and weaknesses of the company and the other way round, to underline the strength and to analyze various purposes, which the market hideing for the company. The aim is the progress of the company and its movement ahead. The power of a competition, its great equipment and its disposition of the newest technologies is for our company high sign. The company has insufficient level of computer equipment, what could eventuate in slowing-down of entire production. The other problematic area is advertisment and propagation, nowadays essential part of a business enterprise.
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Strategic analysis
Dvořák, Jan ; Krause, Josef (advisor) ; Tyll, Ladislav (referee)
Target of the work is elaboration of strategic analysis a ned evaluation of seznam.cz company in the marketplace. The theoretical part contains basic issues from area of strategy and strategic administration and techniques of strategic analysis. In practical part is evaluated a development of company and competitive position.
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