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Marketing Strategies, Marketing Mix, SWOT Analysis, Introduction of a Case Study of Firm Biotherapy, s.r.o.
Adamcová, Štěpánka ; Kovář, František (advisor) ; Dejm, Petr (referee)
Bachelor thesis highlights the importance of the choice of business strategy necessary for the survival of company in the intensification of competitive health care. The specific case study of Biotherapy proves that without a comprehensive and effective marketing approach to the market is impossible to make a long-term successful business today. If the company wants not only to survive but also to thrive, it is essential that the recommendations arising from the theories of management and marketing are kept. Case study evaluated the actual current state of Biotherapy, by analyzing of the competitive environment and SWOT analysis has set targets for year 2010, highlighted the strengths and weaknesses and based on established facts proposed marketing strategy to achieve them. The case study also shows that as the outside world is constantly evolving, so is a continuing need for using modern marketing tools to find new ways to talk and to satisfy customer.
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Private and Public Health Care Institutions and it's evaluation in the Czech Republic
Čibera, Roman ; Krabec, Tomáš (advisor) ; Šmídová, Radana (referee)
This text considers a possibilities of using business valuation methods in an evaluation of the private and public health care institutions in the Czech Republic. It tries to explain the specifics associated with the functioning of health care institutions and their influence on the choice of the valuation standards, valuation methodology and the selection of the final method of valuation. The first part describes health care institutions and their operation in the health care market. Other parts deal with the possibilities of the evaluation separately for private and public health care institutions. Differences are summarized in the conclusion.
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Health care in the United States
Mikulcová, Jana ; Neumann, Pavel (advisor) ; Popovová, Marie (referee)
The bachelor thesis focuses on the negative aspects of the American health care system and the goverment programs ensuring health insurance coverage for the elderly, poor and children. The president-elect Barack Obama and his attitude towards the issue follows. Finally I enclose the comparison of the health care systems in the United States and the other OECD countries.
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Problems of development of social infrustructure in Mongolia and South Korea
Zrníková, Pavla ; Adamcová, Lenka (advisor) ; Němcová, Ingeborg (referee)
ZRNÍKOVÁ, Pavla: Problems of development of social infrustructure in Mongolia and South Korea. [Bachelory work], University of Economics. Faculty of International Relations; Department of World Economy. Supervisor: doc. PhDr. Lenka Adamcová, CSc. Prague : Faculty of International Relations, Prague, 2009, p. The aim of this bachelor work is to compare problems of the development of social infrustructure in Mongolia and South Korea. The author focuses on the two most important spheres of social infrastructure -- health care and education. Majority of differences in development of education and health service in these two countries result from significantly dissimilar economic development that is responsible for poverty of Mongolian people as well as for mental illnesses of exhausted Koreans. The bachelory work is divided into three chapters. The first one is dedicated to Mongolia and its specific problems leading to education and health care of low quality. In the second part the author presents problems of health care and demanding education system in South Korea. The third and the last part compares the causes of malfunction of the social infrastructure in the two countries.
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The comparison of systems of health insurance in the Czech republic and in the United States of America
Benešová, Kristýna ; Písař, Pavel (advisor) ; Chalupníček, Pavel (referee)
The main purpose of my bachelor's work is to analyse the system of health insurance in the Czech Republic in comparison with the system established in the United States of America. The choice of these two countries is wholly intentional, because I would like to show the strong points and possible weaknesses of these two absolutely different systems. I shortly summarize the general principles of providing the public and private health insurance in the introductory part of my bachelor's work. Then I go over to the specific systems used in these two countries. I point out the defects of the public health insurance on an example of the Czech Republic, particularly its inefficiency and actual problems. I focus on an example of the USA in the next chapter, where is the private health insurance based on a voluntary base provided. I compare real indicators of these two countries in the analytical part of my work, e.g. the total expenditures on the health care etc. In this analysis I consider a rate of the efficiency, solidarity, accessibility and quality of the provided health care in these different systems. In conclusion I sum up the results of my analysis and consider whether and possibly in which way the Czech system of health insurance could be inspired by the American system.
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Possibilities of regulation of economical subjects behavior on health care market
Valtr, Jan ; Maaytová, Alena (advisor) ; Maaytová, Alena (referee)
The bachelors theses deals with settings of the health care financing. It explains reasons for government interventions to the health care market, describes possible models of health care system, defines economical subjects of health care market and analyses possibilities how to regulate their economical behavior. The healt care system is affected mainly by interests groups, who push their particular aims at the expense of others. By asserting their interests they affect other subjects of health care market as well as the entire health care system. It is impossilbe to choose the exactly correct settins of health care system. Settins of each individual regulatory mechanism has no optional value, it have to match locally and temporally given specific economical and social conditions. The selection of concrete parametres of regulation is always determinated by application of public choice.
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Medical Leadership compensation framework
Uhlíř, Tomáš ; Malý, Milan (advisor) ; Murphy, Kelly (referee)
This master thesis deals with outlining the rationale of redesigning medical leadership compensation framework within Interior Health Authority (IH). In particular, reviews IH's organizational structure, analyses job descriptions for medical leaders, recommends improvements of communication flow across the authority and designs medical leader's compensation model.
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