Original title: Marketingová strategie, marketingový mix, SWOT analýza, uvedení případové studie firmy Biotherapy, s.r.o.
Translated title: Marketing Strategies, Marketing Mix, SWOT Analysis, Introduction of a Case Study of Firm Biotherapy, s.r.o.
Authors: Adamcová, Štěpánka ; Kovář, František (advisor) ; Dejm, Petr (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: customer; health care; SWOT; SWOT; zdravotnictví; zákazník

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/20133

Permalink: http://www.nusl.cz/ntk/nusl-16103


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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