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Use of on-line in commercial communications
Rybová, Eva ; Mikeš, Jiří (advisor) ; Fejk, Michal (referee)
This diploma thesis is dedicated to online and its use for communication planning. Its aim is to outline actual market, possibilities and to show how a non-standard client (in this case fashion brand Mango) could use on-line to meet its demand and targets. In theoretical part I analyse and describe all important characteristics for communication strategy creation on the local market. Based on understanding of client, its needs, targets, target group and competitors I suggest a possible on-line communication plan. The thesis is designated to all who are interested in advertising and on-line communication planning.
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Changes in communication, branding and consumer behaviour and impacts on communication planning
Pavel, David ; Mikeš, Jiří (advisor) ; Lauko, Tomáš (referee)
This diploma thesis is dedicated to changes in commercial communication, branding (and brand management) and consumer behaviour. Its aim is to describe these changes and actual trends and show their impacts on communication planning. This work then describes in details new trends in digital communication and internet and how these trends influent behaviour of today's consumer. After reading this diploma thesis the reader should have a complete view of the most important changes in communication and should be able to apply them.
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Communication - the key tool of personal management at work of manager
Zemanová, Jana ; Beroušek, Petr (advisor) ; Jindřich, Tomáš (referee)
The goal of my thesis is to clarify the issue of communication and activities of manager at the company. In the theoretical part is first explained the general principles of communication, then the theory comes to a point of the description of the course of communication within the company, followed by the definition of manager's personality, his abilities and skills, which is complete range of activities in which the manager works with the personnel management. The practical part presents an evaluation questionnaire carried out in a particular company, the results should lead to the verification set of four hypotheses. In conclusion, it is evaluated the current situation in the company and proposed certain recommendations that could improve the status of some problem areas in the company.
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Marketing Strategy of Siemens s.r.o.
Kubová, Věra ; Halík, Jaroslav (advisor)
Firts chapter describes general characteristics of the controlling company Siemens AG. Second chapter describes the beginning and characteristics of the company Siemens s.r.o. in the Czech Republic. Third chapter describes communication of the Czech company in dependence on the controlling company. Fourth chapter is concerned with the Corporate Responsibility questions and with the environmental politics. The last chapter illustrates the materiality portfolio with the stakeholders' expectations and business impact in the area of corporate responsibility.
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Communication of local governments
Mlčkovská, Kateřina ; Khendriche Trhlínová, Zuzana (advisor) ; Kadeřábková, Jaroslava (referee)
This diploma thesis deals with communication between public administration and local stakeholders. Main attention is concentrated on communication between local governments and citizens. Communication is one of the tools of local development, the effective communiaction makes decisions of local governments rightful and transparent. Theoretical framework is dedicated to definitions connected with ommunication and communication of an organisation, the internal and external communication. In this work there is also descibed forms of the communication tools that organisations use in a relation to target groups. Special attention is paied to specifics of communication between public administration and local stakeholders and to participation processes in the public sector. The role of communication is presented in the framework of concrete example of participation proces - in preparation of community plan of social services - in Praha 13.
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Building of Corporate Image and Corporate Identity
Vizingr, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Pohled na firemní identitu a firemní image. Práce přináší několik úhlů pohledu na prvky determinující firemní identitu: Corporate Design, produkt organizace, kulturu organizace, organizační chování a komunikaci organizace. Aplikace psychologických, sociologických teorií a teorie řízení a managementu na dané téma vysvětluje, jakým způsobem je pomocí firemní identity vytvářen firemní image. Praktická část se zabývá analýzou firemní identity a image firmy InBev, Staropramen.
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Corporate communications and public relations on the internet
Kyselová, Petra ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
This paper deals with the definition of what is corporate communication and public relation and further possibilities for their use in the Internet environment. The paper provides a comprehensive view for managers dedicated to this issue, as well as relatively independent public. The greater part of the paper is focusing on the issue of public relations and the concept of internet websites. Benefits of this paper is a comprehensive view of the corporate communications and PR. Corporate communications or PR matters are for organizations and for other interest groups, which include the general public. The paper is focusing on influence of internet of individual management which is in connection with PR. The paper distinguished further possibilities PR activities with using Internet. Practical part examine the Internet presentation of Telefónica O2 Czech republic and the possibilities of communication with individual interest groups.
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Communication channels, the part of the system base of gastronomic companies
Vondra, Zdeněk ; Krsek, Libor (advisor) ; Škráčková, Vendula (referee)
Goal of this document is to compile the basic theory of communication processes (exchange of information) of the company from the specific branch of the market. Make an analysis of these processes in real companies in order to make more suitable theory for evaluation characteristics of communication and vicariously informatics in the branch. Within the analysis, next goal is to point out the possibilities of information and communication technology support for the processes and find out the way how to implement them into company workflow. The problem analyzed in this document is, how to practise internal and external exchange of information to reach the planned business goal in branch effectively. This document describes the situation in gastronomy. System basics of the companies from this branch depend very much on the communication. Quality of information exchange including the level of informatics support affects their status on the market, which is equal to the fruitfulness.
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